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All ADM Member Blog Posts (14,001)

3 Innovative Recall Tactics

Many dealers struggle with getting customers to bring their vehicles in to take care of recall issues. The fact that the average recall completion rate is around 75 percent, tells us that standard recall marketing campaigns aren't as effective as they could be.

 

Your customers either aren't getting the message, or they set it aside and forget…

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Added by Scot Eisenfelder on April 19, 2019 at 7:57am — No Comments

What are the Odds?

On any given day, weathercasters in our area predict a 20% chance of rain. It’s a safe bet with a one in five chance of being correct.

 

In an industry that tends to reward “Strong Wrong” more often than “Soft Right,” the bold and the brave may tell you that they can predict your sales with amazing accuracy via their proprietary…

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Added by Jim Flint on April 19, 2019 at 7:22am — No Comments


Vendor
The auto industry makes efforts to keep the planet green

For many years, the auto industry was one of the greatest enemies of the planet. Elon Musk and other leaders in the automotive industries have brought changes to the way it is perceived. They are dedicated to transforming the cars’ market into an eco-friendly one, and they influence the way manufacturers create cars, companies produce fuel, and local and national administrations construct roads. They have started to collaborate with scientists to find solutions to…

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Added by Cynthia Madison on April 19, 2019 at 7:11am — No Comments


Vendor
4 Unique Ways to Win at Brand Awareness

Your brand is everything. It tells the world what they can expect from you, your product or service, and your overall company — that is, as long as people know your brand. Brand awareness means people are familiar with your brand, and some brands are killing it when it comes to recognition. 

Think of brands that people use by name. You probably think nothing of asking for a Band-Aid, Coke, or Kleenex.…

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Added by Jitender Sharma on April 19, 2019 at 2:56am — No Comments

It’s All About Timing: Effective Service Customer Communication

Notifying customers when they are due for service is an obvious—yet crucial—part of any dealer’s marketing strategy. Unfortunately, not all notifications get the same results. Many well-intentioned efforts are too little, too late, and don’t have a solid strategy. And breaking through to…

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Added by Jeff Giere on April 18, 2019 at 7:00am — No Comments

Swapalease.com Announces Its Top Vehicles for The Summer

Users Voted on What They Believe are the Top Vehicles for the Summer Months Based on Location

Swapalease.com, the nation’s largest car lease marketplace, today announced their selections on the “top vehicles for the summer season.” Swapalease collected data from users in top markets on which vehicles they prefer to lease for the summer months based on their location.  There has been an increase in users searching for a variety of leases pending the upcoming…

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Added by John Sternal on April 17, 2019 at 12:37pm — No Comments

Why Tesla Missed the Boat

If you haven't heard already, Tesla was in a world of hurt after reporting its Quarter 1 sales. In fact, the pain was so great that some could say it almost became the Titanic with a series of unfortunate events including sales reported lower than…

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Added by Michia Rohrssen on April 17, 2019 at 7:31am — No Comments

To Script or Not to Script? That Is the Question

When making videos for your dealership, it can be easy to get so caught up in the “What should I say?” that the video never gets made.

 

Some video marketing experts advise that scripts are the way to go as the person on camera then knows what to say. But that may not be best for everyone.

 

The person that is making the video,…

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Added by Timmy D. James on April 17, 2019 at 7:18am — 1 Comment

How to Deal With a Car Theft

As the old saying goes 'prevention is better than cure'. There are several things you can do to deter would be car thieves from making off with your beloved vehicle. Using common sense is definitely your first line of defense. Lock your doors and do not leave your keys in the ignition or in the vehicle. This will already deter opportunistic thieves. Having a car alarm or some other alert system in your vehicle may also chase off thieves when they try breaking in. Most cars with central…

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Added by Rahul Paul on April 17, 2019 at 12:43am — No Comments

Experiencing a Cracked Windshield? What You Should Do

Sometimes, you might be driving down the road, and a rock smacks your windshield resulting into a crack. The main culprits that occur in the breaking of the windscreen are flying rocks, metal debris and car accidents. If you find yourself in such conditions, what will you do?

If you ignore your windshield crack, there will be seasonal changes resulting in the worst experience. The dust and moisture will also be invading your cracked glass and might interfere with your vision in the…

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Added by Rahul Paul on April 17, 2019 at 12:03am — No Comments

Motorcycle vs. Car: 3 Things to Think about before Investing in a Vehicle

Making the choice between a car and a motorcycle can be a difficult decision. This is because can’t change your mind that easily should you feel like you made the wrong choice. In order to make the right decision, it’s important that you know how each vehicle operates. Continue reading to learn about cars, motorcycles, and which one is right for you.…

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Added by Anica Oaks on April 16, 2019 at 9:43am — No Comments

Broad Strength in the Market Except for Luxury Vehicles

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report.

This week’s Market Insights Report…

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Added by Black Book on April 16, 2019 at 9:24am — No Comments

Can You Hear Me Now?

One of the biggest obstacles many dealership service departments encounter is contacting and communicating with their customers. This is not only a problem with recall customers, but with all service customers in general. And failure to communicate can easily…

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Added by Dan Beres on April 16, 2019 at 7:35am — No Comments

Change Again! When? Now!

Change matters. The speed of change matters. Don’t change for change’s sake.  How to sort through it all?

 

Change matters and can be successfully and intelligently integrated into your lifestyle and work habits by answering three quick questions:

 

  • Do you know your peak performance times?
  • Are you prototyping for…
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Added by Jim Flint on April 16, 2019 at 7:18am — No Comments

How Car Detailing Is Different Than A Car Wash?

If you love your car, read this article. Probably, your car wants more than just a car wash to feel completely restore.

 

Usually, people get confused between a car wash and car detailing. For instance, when you search online for the best car detailing in Sydney, you will get many car wash services suggestions in the Sydney area. However, car wash and car detailing are two very different terms. A car wash is a basic crash course while…

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Added by Rahul Paul on April 16, 2019 at 5:43am — No Comments

Why It’s Smart To Get Car Detailing Done Frequently?

Car detailing service providers have become experts at extending the lifespan of the vehicle. They can spruce up the vehicle completely from the inside out while making the asset look good as new. While many owners conduct maintenance weekly, it’s good to opt for car detailing every few months. This is to ensure that the car is running smoothly and there are no underlying problems that have gone unnoticed.

Enhancing The Interiors Of The Vehicle

The way that the…

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Added by Deepika Singh on April 16, 2019 at 12:39am — No Comments

Cracked Windshield? Here Is What You Need To Do

Windshields are your view to the road and if there happens to be a chip, scratch, or if they happen to appear faded by any chance then repairing it is paramount. An impaired view of the road, while traveling, is a clear invitation for accidents, which is why windshield repairs are very important.

Windshield replacement and repairs are a costly affair. The windshield repair in Delhi or any other metropolis city can dig a hole in your pocket. But certain things need to be done. Since…

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Added by Deepika Singh on April 15, 2019 at 11:22pm — No Comments

Road Trip! How to Get Your Car Ready for Extra Driving Time

Taking a road trip across the great country of Australia can be a fun experience for you and the family. However, you always want to do your proper preparations beforehand to ensure that you have a safe road trip. Here are a few tips that will ensure that your car is ready to hit the road and keep you safe along your journey, no matter how long.

Take Time to Check Your…

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Added by Brooke Chaplan on April 15, 2019 at 2:18pm — No Comments

5 Things to Look for When Buying a New Truck

A truck is a versatile vessel which, in some instances, provides you with much more than a regular car. Sure, it may not be as well suited for urban commute, nonetheless, when it comes to towing, bed capacity and potential for camping, nothing can beat a reliable truck. The problem lies with choosing your first truck, seeing as how, as a layman, you may be completely unaware of what you’re looking for. Here are five simple tips that should help you get a grip…

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Added by John Tailor on April 15, 2019 at 11:28am — No Comments

VBOOST Expands Footprint in Midwest & East Coast, Signing More Auto Dealer Groups

Newport Beach, CA –April 15, 2019– Vboost (www.vboost.com), a viral marketing company for auto dealers, today announced it has expanded its footprint in the Midwest and the East Coast by signing more dealer groups. While the company's primary focus has been on the West Coast, in the first quarter of 2019 Vboost signed the Feldman Auto Group in Michigan/OH, the Lindsay Auto Group in VA, and several in dealerships in New York. Vboost is…

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Added by Paul Moran on April 15, 2019 at 7:12am — No Comments

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