Automotive Digital Marketing

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All ADM Member Blog Posts (13,531)

NEW ZIPDEAL TOOL FOR AUTO DEALERS STREAMLINES & MONETIZES GAP BETWEEN CUSTOMER “YES” AND F&I OFFICE

Creator Lindsay Automotive Realizes $800 Increase in PVR Profit and Up to 28% Increase in Protection Product Sales Using ZipDeal’s Personalized Customer-Driven Delivery Process

 

Columbus, OH – August 3, 2020ZipDeal, a streamlined, post-sale, pre-F&I vehicle delivery system for automotive dealers, launched today. Created by dealership owner Steve Lindsay, and helmed by industry veterans…

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Added by Chip King on August 3, 2020 at 7:26am — No Comments

Facebook Advertising -- The Map is Not the Journey

Facebook advertising gives every business the ability to precisely target their advertising with exceptional knowledge of the consumer’s behavior.

Knowing the consumer by age, behavior, interests, and location helps you optimize the metrics that matter most. Even though…

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Added by Jim Flint on July 30, 2020 at 7:00am — No Comments


Finance
What Digital Marketing Platform is Right for You?

Digital marketing can be overwhelming and confusing to new and small businesses.

You often don't know where to start or what marketing channel or channels to choose. In this article, I will walk you through the top three digital marketing…

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Added by Nikita on July 28, 2020 at 10:00pm — No Comments

New Car Dealers Versus Used Car Dealers

Franchised and Independent Car Dealers See The Auto Industry's Future Differently

“There’s a pronounced divergence” in how the two sets of auto retailers feel, says Jonathan…
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Added by Ralph Paglia on July 27, 2020 at 2:30pm — No Comments

Video Ads for Facebook

Video is arguably the hottest medium on the Internet...

Based on the most recent statistics, the average adult spends nearly one hour watching videos online every day. These users spend a great deal of time watching video content. These statistics make video the ideal tool for…

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Added by Jim Flint on July 24, 2020 at 7:30am — No Comments

How Much Do Owners Love Their Cars?

User Experience (Ux) Survey Gauges How Much Owners Love Their Vehicles

Porsche ranks highest overall; Dodge tops for mass-market brands in J.D. Power’s…
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Added by Ralph Paglia on July 23, 2020 at 2:00pm — 1 Comment

Things To Take Care Of When Opting For Window Tinting In Woodbridge?

When opting for auto tinting in Woodbridge, the process is exciting and makes the vehicle look cool. Additionally, vehicle window tints are useful for securing our skin and vehicle inside against the scorching sun heat. Vehicle tints are additionally helpful with regard to protection and security.

Prior to tinting your vehicle, ensure that you have the correct financial plan and information. Having a trusted and dependable vehicle…

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Added by Daniel Clark on July 23, 2020 at 12:33am — No Comments

Want More Out of Current Leads? Lean on Your CRM.

If your CRM helped you nurture customer relationships, could you transform more leads into loyal customers?

 

The short answer is “yes,” and here’s why:

 

  • Today, a great customer experience drives loyalty, not product and/or price.
  • Consumers expect personalized, relevant information to help them make the best purchasing decisions.
  • Self-educated consumers want a consultative experience, not a hard sell.

 …

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Added by Bill Wittenmyer on July 22, 2020 at 12:22pm — No Comments

Don't Ask Me Too Many Questions When I Schedule An Appointment For Dealer Service

Today's environment:

Sometimes when I look at an auto dealer website I sit back, scratch my head, and wonder if they have ever scheduled an appointment for dealer service on their website? Not to mention all the bots that pop, and all the flashing offers! It is the farthest from the basic tenets of what makes anything usable today on…

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Added by Ujj Nath on July 20, 2020 at 9:00am — No Comments

Throwback Thursday -- The 4 P's of Marketing

The world of marketing can get pretty complicated. Managing your Search Engine Optimization strategy, optimizing your Conversion Rates for first click or last click, and then following through to tracking the metrics on your marketing dashboard can get overwhelming. Outcomes matter, and even interim outcomes matter.

However, there are times…

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Added by Jim Flint on July 16, 2020 at 7:04am — No Comments

Keep the Summer Sales Steady with Service

As the weather heats up, sales traditionally tend to cool down in the dealership. We’ve all been there. This year, though pent-up demand has caused sales to soar for some, economic uncertainty still looms over many car buyers, and it will be prudent to focus on multiple revenue streams.

 

So, how can your dealership weather the uncertainty and…

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Added by Bill Wittenmyer on July 15, 2020 at 11:27am — No Comments

PureCars' Multi-Channel Digital Advertising Platform Selected By Toyota For Dealer Parts & Service Program

Leading Digital Advertising Platform Helps Toyota Dealers Promote Fixed Ops Programs & Offers

ATLANTA, July 15, 2020 -- PureCars, a leading provider of digital marketing and advertising insights for automotive dealers, today announced it has expanded its …

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Added by John Sternal on July 15, 2020 at 9:42am — No Comments

3 Content Marketing Strategies for Right Now

In recent months business owners have had to adapt to a global pandemic, economic shutdowns, employee layoffs, peaceful protests and riots, and operational efficiency changes to help deal with all the above.

 

So, you may think it’s understandable if you’ve been ignoring your content marketing strategy. However, turbulent times provide an ideal…

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Added by sara callahan on July 15, 2020 at 6:41am — No Comments

Top 4 Reasons Why You Should Get Yourself Car Accessories

Even though car accessories are not considered to be a necessity, they can be quite impactful in both the functionality and the lifespan of your car. Whether it be a simple service of a window tint in Woodbridge or a combination of aesthetics and entertainment services, car accessories can turn your car’s value upside down. If you’re looking to either enhance the overall performance of your car or even deck up the materialistic value of your…

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Added by Daniel Clark on July 15, 2020 at 3:04am — No Comments

Seeing is Believing!

Some dealers miss opportunities to gain acceptance of service recommendations or upsells simply because consumers do not know why they are needed or important. Many advisors share the “canned” description. However, if the customer is not right in front of you it can be hard for them to understand what you are going on about and so they decline the…

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Added by Timmy D. James on July 14, 2020 at 6:39am — No Comments

Get back more than what you pay by using ceramic car coating for the best car paint protection

Most car owners are keen to preserve the good looks and the bright finish of their beloved cars for many years so that it seems as if just driven out from the showroom. They use some paint protection films and coatings right from the first day of vehicle ownership so that the paint and the gloss remain intact for a long time by withstanding the stress of constant use and weather exposure. It is the only way to…

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Added by Karen Anthony on July 11, 2020 at 3:49am — No Comments

The Importance of SEO for Car Dealers

Search Engine Optimization (SEO) involves creating relevant, keyword-focused content that helps improve your website’s visibility in organic search results for – purposefully – the things you sell. Keyword stuffing for the cities you service is somewhat old school.



The SEO process includes new landing pages,…

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Added by Jim Flint on July 10, 2020 at 7:00am — No Comments

Dealers See Bottom-Line Benefits from a Thorough F&I Product Portfolio Review

The world has witnessed drastic changes in just a few short months. The economic fallout from the COVID-19 pandemic has impacted nearly 50 million workers since the end of February, according to Mark Zandi, chief economist at Moody’s Analytics in a recent CNBC1 report.

While Moody’s also believes “the COVID-19 recession is over1,” automotive dealers of every size should be taking this time to review every aspect of their business to ensure maximum readiness for when the…

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Added by John Sternal on July 9, 2020 at 12:46pm — No Comments

Former BMW Executive Fisker Secures $50 Million in Venture Capital

EV maker Fisker lands $50 million investment

Henrik Fisker has said the design of the…

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Added by Ralph Paglia on July 9, 2020 at 8:30am — No Comments

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