Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
The current automotive market presents today’s dealers with unique challenges—the biggest one being the evolution of the customer experience. As shown by the seasonally adjusted annual rate (SAAR), which gauges the strength of overall vehicle demand in any given month, the current automotive market…Continue
Added by Graham Annett on June 6, 2019 at 6:27am — No Comments
Data Shows Various Impacts and Complexity of Vehicle Repairs on Claims
Protective Asset Protection, a provider of F&I programs, services and dealer owned warranty company programs, announced today, a new set of data analysis showing how much average claims have increased annually for…Continue
Added by John Sternal on June 6, 2019 at 6:09am — No Comments
1. Make the correct choice of your attitude:
The most important thing for you to come out of the house on any given day is what attitude do you adapt to face your day? A negative attitude can make your day worse. But adopting a positive attitude can lead to good and great thoughts in your…
Added by Rob on June 5, 2019 at 7:44am — No Comments
According to a recent article in Automotive News, consumers LOVE the idea of all of this new in-vehicle technology. The problem is that many of them don’t truly understand the intricate features and benefits. There is no way a salesperson can explain each and every technological…Continue
Added by Dan Beres on June 5, 2019 at 7:07am — No Comments
Is your dealership still using the Windows 7 operating system? As of January 2020, Microsoft is discontinuing all support for Windows 7, which means they will no longer be releasing security updates. If you haven't upgraded to Windows 10 by January 14, 2020, your dealership will be highly vulnerable to attacks from cybercriminals.
Added by Erik Nachbahr, CISSP on June 5, 2019 at 6:01am — No Comments
We are only in the 5th month in 2019, and the motor brands haven’t stopped surprising us with their new creations, including newly launched Hyundai Venue and Tata Altroz. And here are a much-awaited brief and factors to compare cars that have captured the market since the launch.
Design and engine performance
For all the hype, Hyundai hasn’t done much change in space and dimensions. Hyundai Venue is one the narrowest SUVs also being short in height.…Continue
Added by Sandeep on June 4, 2019 at 11:30pm — No Comments
In the Game of Thrones world that’s arguably as intense as the competitive retail space, it’s a scenario where “Kill or be Killed” is replaced by “Sell or Be Sold”. As we closed out Season 8 of GOT, we saw first hand what happened when a dragon flew through the city and redefined “hot seat”.…Continue
Added by Jim Flint on June 4, 2019 at 8:06am — No Comments
Urbandale, IA—June 4, 2019—Flick Fusion Video Marketing's internal data reveals that full-motion walkaround videos are the fastest growing video products among auto dealerships in 2019. As a percentage of total video views that consumers have watched on dealership websites, social media platforms and third-party auto shopping sites, full-motion walkaround video views have risen 20% in Q1 2019 compared to Q1…Continue
Added by Timmy D. James on June 4, 2019 at 6:17am — No Comments
With over four million customers and 600 applicators nationwide, it’s no wonder Rhino Linings Corporation (“Rhino”) is the nation’s #1 bed liner brand. They’re a global leader in the manufacturing and distribution of spray-on protective linings, coatings, spray foams, and application equipment. From this success, Rhino has formed several strategic business units, from Rhino Vehicle Protection and Rhino Industrial to Rhino Concrete Solutions and more.
Added by jon nigbor on June 3, 2019 at 8:00am — No Comments
eBook shares 9 marketing campaign strategies proven to increase customer loyalty and service revenue
Chicago, IL—June 3, 2019— Affinitiv, the retail auto industry's leading marketing technology provider, today announced the release of a free eBook for auto dealers: Turbocharge Your Owner…Continue
Added by Scot Eisenfelder on June 3, 2019 at 6:00am — No Comments
Current estimates put roughly one million electric vehicles on the road in the U.S. today. According to media reports, this milestone was achieved just a few months ago. Proponents of the technology agree that this is a small number, compared to the more than…Continue
Added by John Sternal on May 31, 2019 at 10:19am — No Comments
In this video, Jim Flint, CEO, and Founder of Local Search Group advises the Google is more likely to intelligently compile data including In-Store Visits information when you connect the dots of Google's GMB and MCC via a common log-in.
Added by Jim Flint on May 31, 2019 at 7:41am — No Comments
Most businesses nowadays understand that having a social media presence is imperative for the best exposure to their target audience. However, many dealerships start and stop and are very inconsistent. Perhaps that is because of time. Or, maybe it's because they don't know what to post – which can be a common problem. A problem shared by one of the most…Continue
Added by Paul Moran on May 30, 2019 at 7:22am — No Comments
Price is often a major factor in the purchase of any service or product. But it’s important to separate perceived price and received value. For example, $5 for a bottle of water might seem expensive, but that’s a deal if you’re walking through a desert. And there’s nothing blatantly wrong with paying more for quality (or perceived quality)––just look at…Continue
Added by Stephen Coambes on May 30, 2019 at 6:59am — No Comments
Consumers own the world of marketing. And here is why:
Added by Eric Lum on May 30, 2019 at 4:21am — No Comments
Data Providers Can Help Expand Opportunities for Mechanical Wholesale
& Collision Wholesale Programs
MOTOR Information Systems, one of the…Continue
Added by John Sternal on May 29, 2019 at 8:29am — No Comments
As profit margins continue to shrink on new vehicles, what’s your strategy to make up some of that lost profit? I’ve talked with dealers who are pushing more extras like extended warranties, buying more leads or hiring more staff. But we all know that in this type of market, trying to stay competitive can be a race to the bottom and additional expenses don’t always equal results.
Added by Billy Reynolds on May 29, 2019 at 7:48am — No Comments
Despite occasional industrial slowdowns, the automotive industry still remains one of the most appealing to invest in. If you have currently considered exploring the market, but aren’t exactly sure what to expect, or how to proceed and you want to follow the right actions here, receiving a few insights could clarify things for you. What should you exactly…Continue
Added by Cynthia Madison on May 29, 2019 at 7:15am — No Comments
Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report.
This week’s Market Insights Report…Continue
Added by Black Book on May 29, 2019 at 7:02am — No Comments
People often make the mistake of only making a simple marketing plan for Brisbane businesses. But what they do not understand is that even hiring the digital marketing service in Brisbane would only help them if they have a clear strategy for…Continue
Added by Pankaj Sharma on May 29, 2019 at 5:00am — No Comments