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June 2019 ADM Blog Posts (48)

Social Selling: Why Dealers Should Adopt It

Let’s go ba.ck in time for a moment. 16 years ago, in 2003, there was a brand-new highline dealership. This dealership was getting very little walk-in traffic...

Despite having 10 salespeople on the floor, they were lucky if even one customer came in on any given day. With no…

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Added by Paul Moran on June 27, 2019 at 7:00am — No Comments

3 Ways The Netflix Marketing Model Can Benefit Your Dealership

Netflix is one of the most successful disruptors of the digital age. How did they do it?

By developing a business model built on customer obsession and personalization at scale. So take note of their strategy: here are three takeaways from Netflix’s meteoric…

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Added by Dean Martin on June 27, 2019 at 7:00am — No Comments

Nissan Increases Prices om New Lease Deals in June According to Wantalease.com

Wantalease.com, the nation’s first online car lease marketplace for new lease deals, reports the latest update on new lease offerings, showing price increases on a number of today’s popular Nissan leases. While most vehicles maintained their prices from May, a number of manufacturers had price fluctuations on small, mid-size and luxury SUVs. 

Included in many of the price increases from Nissan is the Pathfinder.  The Pathfinder had an increase in price of 14% this month.  The vehicle…

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Added by John Sternal on June 26, 2019 at 12:43pm — No Comments

DealerBuilt Promotes Kathy Henderson to National Accounts Director

Company is adding resources, upgrading account management team & boosting its professional services team with top client specialists

Mason City Iowa, June 26, 2019 --…

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Added by Veronica Dunford on June 26, 2019 at 7:19am — No Comments

Selling to the Connected Consumer

The “always connected” shopper trend continues to grow.

  In the last year alone, the number of consumers using mobile phones to research vehicles jumped 11 percent. It’s safe to say that 99.9 percent of the people who walk on your lot have searched online with a mobile device or…

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Added by Bill Wittenmyer on June 26, 2019 at 7:00am — No Comments

Despite consumer demand, auto dealers struggle to provide complete digital solutions

Continue to grapple with consumer time at dealership, unverifiable credit application data, and fraudulent transactions

A new automotive survey from Equifax finds that dealers understand digital retail solutions, but may struggle in providing such solutions to customers. The online…

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Added by John Sternal on June 25, 2019 at 8:30am — No Comments

Car Segments Show High Depreciation

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report.

This week’s Market Insights Report…

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Added by Black Book on June 25, 2019 at 8:25am — No Comments

Values: Consistency

We are well-known for understanding the value of advertising - how much something costs versus how much something is worth. Additionally, we also know our values at Local Search Group.

Value and Values. Two different things.…

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Added by Jim Flint on June 25, 2019 at 8:00am — No Comments

Earnhardt Lexus Generates 4,289 Video Shares Across Social Media Platforms With Vboost Viral Videos

Happy customers organically share videos for a viral lift of 564 percent over one year.

 

Newport Beach, CA – June 25, 2019 – Over a one-year period, Earnhardt Lexus, Phoenix’s #2 volume Lexus dealer, experienced a viral lift of 564 percent in its social media marketing program…

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Added by Paul Moran on June 25, 2019 at 7:00am — No Comments

BLACK BOOK AND AUTODATA SOLUTIONS PARTNER TO OFFER INTEGRATED AS-BUILT VALUATION SERVICE

New Service Automates VIN-Specific Decoding and Vehicle Options Adjustments

Black Book, a division of Hearst that provides industry-leading used vehicle valuation and residual value forecast solutions, announced today the integration of its vehicle valuation data with Autodata Solutions, powered by ChromeData, a leading provider of automotive technology solutions and data licensed to industry professionals. The two companies are now the first to…

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Added by Black Book on June 24, 2019 at 7:47am — No Comments

Dealer Name Bidding Amplification Strategy

Jim Flint, CEO and Founder of Local Search Group, discusses how to keep competitors from bidding on your dealer name by employing intelligent amplification on your maximum cost per click.

Added by Jim Flint on June 21, 2019 at 8:00am — No Comments

Increase Your Marketing ROI with 3rd Party Data

Most marketers think of third-party data as something to be used in conquest marketing. While it's true that we must rely on 3rd-party data to acquire new customers, it's important not to overlook the value of this data in marketing to your current customers.

 

Most companies use only 12 percent of the data they have on hand, which means 88…

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Added by Courtney Evans on June 21, 2019 at 7:16am — No Comments

What to Look for When Choosing a Dealer Management System Part 1

Dealers are regularly approached by vendors selling their wares. Not only is it challenging to know what will be a valuable asset for your particular dealership, but it can also sometimes be downright confusing!

 

Of all of the various software and data services available to dealerships, none is more essential than your Dealer-Management System.…

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Added by Veronica Dunford on June 20, 2019 at 7:31am — No Comments

The Rule of 3: Perfecting Sales-To-Service Handoff

If your dealership is like most, the sales and service side of the house feel like two disconnected islands most of the time. The teams rarely come together unless handling reconditioning or aftermarket accessory installation. But…

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Added by Stephen Coambes on June 20, 2019 at 7:14am — No Comments

Picking the Right Motorcycle Tyre's for My Bike

Bike tire makes are plentiful nowadays. You much more identified makers are Dunlop, Bridgestone, Pirelli, Michelin, and also Metzeler. All of these tops of the line companies make outstanding tires. You will certainly find different people speak highly of various brand names. Some simply like Dunlop and others vow by…

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Added by Simon Morris on June 20, 2019 at 12:30am — No Comments

Trust Science and Inovatec Systems Team Up to Release World's First End-to-End Loan Management Platform Powered by Alternative Credit Scores

Trust Science and Inovatec Systems Team Up to Release World's First End-to-End Loan Management Platform Powered by Alternative Credit Scores

Lenders now have the ability to reliably find, score, lend to and manage the loans of 64 million unbanked and under-banked consumers in the United States alone…

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Added by John Sternal on June 19, 2019 at 8:09am — No Comments

Lease Credit Approval Rates Rise To 72.4% In May

Lease Approval Ratings in May reach Their Highest Number Yet for 2019

Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 72.4% approval rate in May, a slight rise from the April rate of 72%. 

 

May experienced a higher number of applicants with qualifications that led to more approvals for taking over another person’s lease contract during the month. May saw an increase in approval ratings from the…

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Added by John Sternal on June 19, 2019 at 6:08am — No Comments

Mainstream Pickup Values and SUVs Stable

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report.

This week’s Market Insights Report…

Continue

Added by Black Book on June 18, 2019 at 8:13am — No Comments

Why Video Titles are so Important

Videos are essential for effective marketing and will continue to rise in importance in the future. They are engaging, and consumers would rather watch a video than click through a bunch of photos. I've talked plenty of times about the different types of videos. But for this blog, let’s get off VDPs for the moment. Some of the video content I recommend for…

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Added by Timmy D. James on June 18, 2019 at 6:59am — No Comments

Auto/Mate Integrates DMS with DDI Technology's Vehicle Title and Registration Solutions

Albany, N.Y. – June 18, 2019 – Auto/Mate Dealership Systems announced today it has successfully completed all dealership management system (DMS) integrations with DDI Technology, an established provider of vehicle title and registration services for auto dealerships. Auto/Mate's DMS customers can now use DDI Technology's solutions to improve workflow, reduce fraud and errors, eliminate paper storage and keep data secure.

 

"The vehicle title and registration…

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Added by Mike Esposito on June 18, 2019 at 6:38am — No Comments

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