Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

Featured ADM Member Blog Posts – June 2018 Archive (59)


Vendor
Benefits of a Car Vinyl Wrap

Continue

Added by Kevin Gomez on June 29, 2018 at 5:30pm — No Comments


Vendor
13 Key Elements of a Perfect Product Video

Your product video is only a minute long.

But it took no less than 100 hours of brainstorming, researching, writing, with a little screaming, tossed in for good measure.

We’ve learned a lot from creating product and promo…

Continue

Added by Carol Forden on June 29, 2018 at 12:30pm — No Comments

Vehicle Victories: Top Signs You’ve Found the Right Dealership to Buy From

There are few feelings better than knowing that you got a great deal when buying a car. It feels even better knowing that there is a dealership that you can return to when you’re ready to buy another car. Let’s look at some signs that you have found the right…

Continue

Added by Hannah Whittenly on June 29, 2018 at 9:55am — No Comments

Exclusive Insight: Luxury Tire Sales are Ramping Up

Peaking at nearly 25% of all ROs in July, this spike in tire sales goes through August before returning to normal levels in September.

 

Timing is Everything: Create Campaigns Now

Although all dealers see escalated tire sales in the last two months of the year, only luxury…

Continue

Added by Doug Van Sach on June 29, 2018 at 6:30am — No Comments

How Do I Start Video Marketing (PART 2) [VIDEO]

                               

Flick Fusion COO Tim James shares his advice on how auto dealers can start adding video to their marketing strategy in part 2 of this 2 part video blog

Added by Timmy D. James on June 28, 2018 at 8:14am — No Comments

Is a “Little Bit Better” than your Competition Really a Great Customer Experience?

There is plenty of buzz nowadays in the automotive industry about the customer experience. Everything from improving the in-showroom experience, to the finance experience, online experience and the service experience; mostly by using technology and the proper training of…

Continue

Added by sara callahan on June 28, 2018 at 6:30am — No Comments

5 Ways to Reduce Car Insurance Costs

Right along with fuel and maintenance, auto insurance is one of the biggest costs of owning a car. Therefore, anything you can do to bring that cost down will significantly reduce your overall cost of car ownership. While you won’t ever arrive at zero cost auto insurance, there are a few…

Continue

Added by Dixie Somers on June 27, 2018 at 12:00pm — No Comments

SafeKEYping: Simple Ways to Protect Your Car Keys

Your car keys are literally the key to your independence.

You would not be able to get very far without your car keys. You may not be aware of the many ways your car keys could be damaged or compromised. This is why you should consider these simple methods for…

Continue

Added by Dixie Somers on June 26, 2018 at 10:00am — No Comments

Will Amazon Steal Your Tire Sales?

One of the staples for service department is tires, including sales, mounting, balancing and alignments. Tires are a price leader for your dealership and a great way to get customers in, providing you the opportunity for additional service work revenue.

 …

Continue

Added by Ujj Nath on June 26, 2018 at 6:30am — No Comments


Dealer
The Force is with this one: A Look at Darth Vader Inspired 2018 Ford Mustang

If you think the Joker or Bane is the greatest supervillain of all time, think again! These supervillains, without an iota of doubt, have made us all loath their existence (even leaving us in awe at their occasional display of ingenuity and brilliance), however, there is a…

Continue

Added by Denis Lilleus on June 25, 2018 at 11:00pm — No Comments

The Key To Retention: Consistent Contact

To stay top-of-mind with your customers, you need to keep in touch.

If you have lifecycle-based communications that launch automatically (triggers), you’re already taking advantage of a great tool for your dealership. This keeps your active customers engaged. However, to maximize…

Continue

Added by Scott Kane on June 25, 2018 at 6:30am — No Comments

Influencer Marketing isn’t Dead, You’re Just Doing It Wrong!

One of the hottest current trends is influencer marketing.

Businesses (and dealerships) bring in influencers to attract a crowd. We’ve all seen it, if not done it.

 

Perhaps it’s the latest YouTube star, that sports athlete that may (or may not) have…

Continue

Added by Paul Moran on June 25, 2018 at 6:30am — No Comments

One Small Step Is a Good Start to a Long Journey

It’s a sad fact that current recall repair compliance rates are so abysmal.

Most dealers know it., the Feds know it, state governments know it, and the manufacturers know it. Resolving this recall crisis starts with a notification.  But, people simply don’t read recall…

Continue

Added by Chris Miller on June 22, 2018 at 6:30am — No Comments

Are you Ignoring Your Most Valuable Point of Customer Contact?

These days, customer experience is a vital part of the car buying process.

And, the first part of that experience is your dealership’s appearance in the eyes of your customers, both on and offline. Sadly, I see far too many lots that are poorly presented – they…

Continue

Added by John Wingle on June 22, 2018 at 6:30am — No Comments

The Future of Marketing could be Voice

In the old days, if consumers wanted to buy a product or find specials, they turned to the Sunday paper, the radio, or simply visited their local store. Then, the Internet appeared, and everything changed. It became incredibly easy for consumers to find information and, at the same time, gave marketers more ways to push their messages to…

Continue

Added by Steve White on June 21, 2018 at 7:00am — No Comments

Equifax Reveals Additional Auto Consumer Credit Insights

Customized searches, understanding buying power & pre-approvals…

Continue

Added by John Sternal on June 21, 2018 at 6:30am — No Comments

The Link Between Electronic MPIs and Unsold Service

On average, dealers capture just half of the necessary service work that needs to be performed on vehicles that come into their service lanes. This is a big leakage point that has a direct impact on service revenue. It also offers tremendous untapped potential.

 

In addition to acquiring new…

Continue

Added by Scot Eisenfelder on June 21, 2018 at 6:30am — No Comments

How to Maximize Your CPO Investment

Are the headaches associated with bringing vehicles up to certified pre-owned (CPO) program standards worth it? For dealers, there’s certainly more work, money and time involved with finding, reconditioning and certifying vehicles for CPO programs.

 

On the surface, it may seem like the higher margins don’t really justify the higher…

Continue

Added by Bill Wittenmyer on June 20, 2018 at 7:00am — No Comments

Equifax and Oplogic Stop Synthetic Identity Fraud at Michigan Dealership

CRM driver’s license scan and advanced analytics

reduce unwanted threats,
even before the test…

Continue

Added by John Sternal on June 19, 2018 at 6:00am — No Comments

Main Features of Fuel Testing and Analysis

Fuel laboratories are highly-specialised facilities that test a diverse range of fuels for quality and consistency, including the RDE fuels used in vehicle testing. Testing and analyzing fuels is important for adhering to regulatory standards and to check for any signs of contamination…

Continue

Added by tony croose on June 18, 2018 at 11:00pm — No Comments

Featured Monthly Archives

2019

2018

2017

2016

2015

2014

2013

2012

2011

2010

2009

2008

2007

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
$USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

ADM Events

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Top Automotive Marketing Forum Discussions

1. Sorry, your CRM technology is outdated!

Posted by Matt Watson on June 21, 2009

2. Main SEO Trends 2019

Posted by Kevin Lewis on January 24, 2019

Share the Best Content w/AutoMarketing Community

© 2019   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service