Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
But it took no less than 100 hours of brainstorming, researching, writing, with a little screaming, tossed in for good measure.
We’ve learned a lot from creating product and promo…Continue
Added by Carol Forden on June 29, 2018 at 12:30pm — No Comments
There are few feelings better than knowing that you got a great deal when buying a car. It feels even better knowing that there is a dealership that you can return to when you’re ready to buy another car. Let’s look at some signs that you have found the right…Continue
Added by Hannah Whittenly on June 29, 2018 at 9:55am — No Comments
Timing is Everything: Create Campaigns Now
Although all dealers see escalated tire sales in the last two months of the year, only luxury…Continue
Added by Doug Van Sach on June 29, 2018 at 6:30am — No Comments
Flick Fusion COO Tim James shares his advice on how auto dealers can start adding video to their marketing strategy in part 2 of this 2 part video blog
Added by Timmy D. James on June 28, 2018 at 8:14am — No Comments
There is plenty of buzz nowadays in the automotive industry about the customer experience. Everything from improving the in-showroom experience, to the finance experience, online experience and the service experience; mostly by using technology and the proper training of…Continue
Added by sara callahan on June 28, 2018 at 6:30am — No Comments
Right along with fuel and maintenance, auto insurance is one of the biggest costs of owning a car. Therefore, anything you can do to bring that cost down will significantly reduce your overall cost of car ownership. While you won’t ever arrive at zero cost auto insurance, there are a few…Continue
Added by Dixie Somers on June 27, 2018 at 12:00pm — No Comments
Your car keys are literally the key to your independence.
You would not be able to get very far without your car keys. You may not be aware of the many ways your car keys could be damaged or compromised. This is why you should consider these simple methods for…
Added by Dixie Somers on June 26, 2018 at 10:00am — No Comments
One of the staples for service department is tires, including sales, mounting, balancing and alignments. Tires are a price leader for your dealership and a great way to get customers in, providing you the opportunity for additional service work revenue.
Added by Ujj Nath on June 26, 2018 at 6:30am — No Comments
If you think the Joker or Bane is the greatest supervillain of all time, think again! These supervillains, without an iota of doubt, have made us all loath their existence (even leaving us in awe at their occasional display of ingenuity and brilliance), however, there is a…Continue
Added by Denis Lilleus on June 25, 2018 at 11:00pm — No Comments
To stay top-of-mind with your customers, you need to keep in touch.
If you have lifecycle-based communications that launch automatically (triggers), you’re already taking advantage of a great tool for your dealership. This keeps your active customers engaged. However, to maximize…
Added by Scott Kane on June 25, 2018 at 6:30am — No Comments
Perhaps it’s the latest YouTube star, that sports athlete that may (or may not) have…Continue
Added by Paul Moran on June 25, 2018 at 6:30am — No Comments
It’s a sad fact that current recall repair compliance rates are so abysmal.
Most dealers know it., the Feds know it, state governments know it, and the manufacturers know it. Resolving this recall crisis starts with a notification. But, people simply don’t read recall…
Added by Chris Miller on June 22, 2018 at 6:30am — No Comments
These days, customer experience is a vital part of the car buying process.
And, the first part of that experience is your dealership’s appearance in the eyes of your customers, both on and offline. Sadly, I see far too many lots that are poorly presented – they…
Added by John Wingle on June 22, 2018 at 6:30am — No Comments
In the old days, if consumers wanted to buy a product or find specials, they turned to the Sunday paper, the radio, or simply visited their local store. Then, the Internet appeared, and everything changed. It became incredibly easy for consumers to find information and, at the same time, gave marketers more ways to push their messages to…Continue
Added by Steve White on June 21, 2018 at 7:00am — No Comments
Customized searches, understanding buying power & pre-approvals…Continue
Added by John Sternal on June 21, 2018 at 6:30am — No Comments
On average, dealers capture just half of the necessary service work that needs to be performed on vehicles that come into their service lanes. This is a big leakage point that has a direct impact on service revenue. It also offers tremendous untapped potential.
In addition to acquiring new…Continue
Added by Scot Eisenfelder on June 21, 2018 at 6:30am — No Comments
Are the headaches associated with bringing vehicles up to certified pre-owned (CPO) program standards worth it? For dealers, there’s certainly more work, money and time involved with finding, reconditioning and certifying vehicles for CPO programs.
On the surface, it may seem like the higher margins don’t really justify the higher…Continue
Added by Bill Wittenmyer on June 20, 2018 at 7:00am — No Comments
Added by John Sternal on June 19, 2018 at 6:00am — No Comments
Fuel laboratories are highly-specialised facilities that test a diverse range of fuels for quality and consistency, including the RDE fuels used in vehicle testing. Testing and analyzing fuels is important for adhering to regulatory standards and to check for any signs of contamination…Continue
Added by tony croose on June 18, 2018 at 11:00pm — No Comments