YouTube product demos can give your brand a fighting chance.
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Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
But it took no less than 100 hours of brainstorming, researching, writing, with a little screaming, tossed in for good measure.
We’ve learned a lot from creating product and promo videos over the years and thought we’d share our process with you.
Added by Carol Forden on June 29, 2018 at 12:30pm — No Comments
Timing is Everything: Create Campaigns Now
Although all dealers see escalated tire sales in the last two months of the year, only luxury…Continue
Added by Doug Van Sach on June 29, 2018 at 6:30am — No Comments
Added by alexsargentit on June 28, 2018 at 11:13pm — No Comments
Flick Fusion COO Tim James shares his advice on how auto dealers can start adding video to their marketing strategy in part 2 of this 2 part video blog
Added by Timmy D. James on June 28, 2018 at 8:14am — No Comments
There is plenty of buzz nowadays in the automotive industry about the customer experience. Everything from improving the in-showroom experience, to the finance experience, online experience and the service experience; mostly by using technology and the proper training of…Continue
Added by sara callahan on June 28, 2018 at 6:30am — No Comments
So you know who your target audience is and have created special email templates that cater to their specific interests and needs. You also have a filtered and narrowed down list of recipients to be at the receiving end of the barrage of emails that you have scheduled for the coming two months or so. But have you paused to consider whether these will serve a purpose greater than resting comfortably in your recipients’ inboxes, or worse still, spam…Continue
When you are looking for a new vehicle, one great option to consider would be to get a diesel-powered vehicle. Over the past few years, cars that are powered by diesel have continued to increase in popularity. Some of the benefits include better fuel efficiency and other environmental benefits. If you do have a diesel car, there are several tips that should be…Continue
Added by Meghan Belnap on June 27, 2018 at 2:27pm — No Comments
Subprime auto loan volume and market share has continued to decline this year, illustrating that auto lenders may be tightening lending standards. As lenders consider which loans to approve, they should use analytic tools that widen their opportunities and better understand which dealers offer the best potential for their book of business.
According To Most Recent Equifax Data on Subprime Activity:
--871,900 auto loans and leases have been originated YTD to…Continue
Added by John Sternal on June 27, 2018 at 1:03pm — No Comments
Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, has new insights into the top fastest growing brands during the month of May. Jumpstart looked at which brands saw the largest increase in shopper interest and searches across its network of publishing sites. See below for trend data.
Top 5 fastest growing brands in May (vs. April):
Added by John Sternal on June 27, 2018 at 1:01pm — No Comments
Right along with fuel and maintenance, auto insurance is one of the biggest costs of owning a car. Therefore, anything you can do to bring that cost down will significantly reduce your overall cost of car ownership. While you won’t ever arrive at zero cost auto insurance, there are a few things you can do to help lower those costs.
Added by Dixie Somers on June 27, 2018 at 12:00pm — No Comments
INDIANAPOLIS, JUNE 27, 2018 -PERQ took home a Gold Stevie® Award for “…
Added by Crystal Hartwell on June 27, 2018 at 6:33am — No Comments
Jurassic World, Deadpool 2, and Avengers Infinity War all Premiered Late June, Include Practical Family Vehicles
Swapalease.com, the nation’s largest car lease marketplace, today announced their selections on the “best family cars kids will want” after several kid-friendly summer movie releases feature practical cars in a variety of scenes. Automakers such as Ford, Jeep, Infiniti, Mitsubishi, Chevrolet, and Nissan all…Continue
Added by John Sternal on June 27, 2018 at 5:43am — No Comments
Every car owner in recent times is eager to explore the most modern sound systems and gain knowledge of how to enhance the sound quality in their car. They have an array of ideas about how to explore, compare and narrow down a huge collection of the most complex car sound systems designed and manufactured by reliable companies. If they have decided to purchase and use the world-class nature of the car sound system, then they can pay attention to the most recommended suggestions from…Continue
Added by James Storen on June 26, 2018 at 9:16pm — No Comments
Your car keys are literally the key to your independence.
You would not be able to get very far without your car keys. You may not be aware of the many ways your car keys could be damaged or compromised. This is why you should consider these simple methods for…
Added by Dixie Somers on June 26, 2018 at 10:00am — No Comments
One of the staples for service department is tires, including sales, mounting, balancing and alignments. Tires are a price leader for your dealership and a great way to get customers in, providing you the opportunity for additional service work revenue.
Added by Ujj Nath on June 26, 2018 at 6:30am — No Comments
If you think the Joker or Bane is the greatest supervillain of all time, think again! These supervillains, without an iota of doubt, have made us all loath their existence (even leaving us in awe at their occasional display of ingenuity and brilliance), however, there is a…Continue
Added by Denis Lilleus on June 25, 2018 at 11:00pm — No Comments
Got a great product? Is it …
Added by Ernie Perich on June 25, 2018 at 8:30am — No Comments
Clarivoy’s Attribution API helps CarSoup.com Show Auto Dealers how it’s Helping them Sell More Cars
Columbus, OH, June 25, 2018 – Clarivoy, a pioneer and leader in automotive marketing attribution, today announced that CarSoup.com has embedded Clarivoy’s multi-touch attribution technology into its website, which ensures proper credit is attributed to those marketing sources that influenced…Continue
Added by Steve White on June 25, 2018 at 7:02am — No Comments
To stay top-of-mind with your customers, you need to keep in touch.
If you have lifecycle-based communications that launch automatically (triggers), you’re already taking advantage of a great tool for your dealership. This keeps your active customers engaged. However, to maximize…
Added by Scott Kane on June 25, 2018 at 6:30am — No Comments