Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Imagine for a moment getting through your holiday shopping without the ability to buy anything online. Hard to fathom, isn’t it? These days, you can order and pay for just about anything on your computer, tablet or phone—and sometimes get it delivered the same day! Buying a car online though? Not so fast.
We all know buying a car is a…Continue
Added by Kevin Root on June 29, 2017 at 9:00am — No Comments
The numbers are in, and manufacturers are changing the way that they make and market cars. Here are five auto trends that you should know about in 2017.
You can thank millennials for the expansion of Rideshare programs. Ford has plans to expand its minibus service, called Chariot, to eight more cities because consumers between the…Continue
Amazon was recently awarded a patent that has caused quite a stir amongst consumers and retailers. The patent, originally applied for way back in 2012, details a method for “redirecting, or otherwise controlling customers' attempts to comparison shop on their smartphones when using a store’s Wi-Fi…Continue
Added by Mike Gorun on June 27, 2017 at 6:46am — No Comments
Usually when marketers think Reddit – they think massive promotion, reach, and influence. Reddit is the most influential social news aggregators in the world. It drives headlines, traffic, and new ideas further and more rapidly than any social network.…Continue
Added by Manny Luna on June 27, 2017 at 12:00am — No Comments
For decades now, dealerships have gotten by with ‘self-reporting’ their financial performance, using very subjective methods and rarely adopting automation. I call this 'fake news.' I say this as it is similar to what has become somewhat…
Added by Josh Blick on June 26, 2017 at 7:22am — No Comments
As automotive tech vendors increasingly push the importance of bringing the car buying experience online to combat companies threatening disruption, it appears that a couple of world-leading companies may be showing us the…
Added by Ujj Nath on June 26, 2017 at 6:50am — No Comments
Albany, N.Y. – June 26th, 2017 – Auto/Mate Dealership Systems announced today the release of a free eBook for download titled The Auto Dealer's Guide to Team Building. The eBook was developed to guide auto dealers through the process of turning managers and employees in various…Continue
Added by Mike Esposito on June 26, 2017 at 6:29am — No Comments
Added by Barry Neuman on June 25, 2017 at 6:10pm — No Comments
Added by Timmy D. James on June 22, 2017 at 6:18am — No Comments
Mobile texting is a powerful technology. Integrating a texting solution within your automotive business may be the smartest decision you make this year for many a reason.
In 2017, texting celebrates its 25th birthday and is a proud leader…Continue
Added by Thomas F. Jung on June 22, 2017 at 12:52am — No Comments
This week on Think Tank Tuesday, Ally & Haley take over to reveal how to make a great logo for your business.
What does it take for consumers to remember your name? Watch this week's episode to find out!
We’d love to hear what you have to say. Comment below and follow us on Facebook.
Added by Paul Potratz on June 20, 2017 at 11:46am — No Comments
The report reveals that shopper interest across all luxury SUV/CUV segments is up 2% from April. The report also…
Added by John Sternal on June 20, 2017 at 10:00am — No Comments
A couple of years ago, Susanna Gebauer was a total social media fool. I mean, she registered on Facebook because her brother Jonathan and her founded an online based company – everybody was already there and talking, and she did not know how it all…Continue
Added by Ralph Paglia on June 20, 2017 at 10:00am — No Comments
Added by Mike Gorun on June 20, 2017 at 6:49am — No Comments
Added by Chris Miller on June 20, 2017 at 6:00am — No Comments
Kim Clouse has decided to resume work with i Auto Consultants after 7 years. Clouse says "Still all of these charts, graphs, measure this, measure that"
As always, I have some questions for everyone. Feel free to tell me what you think.
Are we tracking and measuring what we need to measure and track? Or, are we comparing all of this data to what everyone says the trends are and trying to duplicate it because "that's what they do"? What about how your…
Added by Kim Clouse on June 19, 2017 at 6:30am — No Comments
Added by Ujj Nath on June 19, 2017 at 6:30am — No Comments
For service managers, I have found that Thursday is a good day to do a trial close as you get ready for the end of the week. By Thursday you know pretty well where you stand and if you discover problems, you still have two days to get them cleaned up.
A trial close starts with closing every Repair Order (RO) that can possibly be closed. Since many dealerships…
Added by Josh Blick on June 16, 2017 at 6:54am — No Comments
Have you ever waited for an important call from a potentially important customer, only to miss it when the call finally comes through? Nothing is more aggravating. You call the person back immediately but meanwhile they're leaving you a voice mail. You try again and they don't answer.…Continue
Added by Erik Nachbahr, CISSP on June 13, 2017 at 7:48am — No Comments