Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
I have discovered the absolute best way to build dealerships’ brands while assuring that their contact information remains at their customers’ and prospects’ fingertips.
If a dealership creates a digital business card that functions in the contact app across all operating systems (IOS, Android, Windows, etc.), then the dealership’s contact info is…Continue
Added by charles corson on June 30, 2016 at 8:49am — No Comments
Social media platforms increasingly give video content preferential reach and content producers have adjusted their strategies accordingly.
In retail automotive, video is used very…Continue
This common saying is certainly one that everyone knows. And, whether it’s true or not, has endured time. Why? Because someone cooking for you is an intimate act that is satisfying and elicits fond memories. In essence, this act accomplished on a regular basis is supposed to be the recipe (pun intended) to win the love of a man, or woman. The gender of a person has little to…Continue
Added by Mike Gorun on June 30, 2016 at 6:45am — No Comments
As more and more vehicles tout a range of exciting features, better safety, connectivity and the next best thing in car design, manufacturers and dealers will need to compete on a different sphere – the customer experience. The customer experience is increasingly…Continue
Added by Larisa Bedgood on June 30, 2016 at 6:00am — No Comments
There was a time when dealerships hated the internet. I know, it’s hard to believe. What is interesting is that while most dealerships have learned to embrace the internet, many still feel it is an obstacle to overcome, a nuisance that interferes with the old adage: “Say anything you need to get them in here!” But here’s the deal- I am hearing that people are only…Continue
Added by Kim Orr on June 29, 2016 at 7:01am — No Comments
Hopefully you’re already convinced social selling has a lot to offer your dealership. In fact, dealerships that want to win in today’s marketplace will need to get social—and fast—if they want to keep up with the competition. In addition to building…Continue
Added by Joey Little on June 28, 2016 at 8:00am — No Comments
News for the Week of June 27…Continue
Added by Joey Little on June 28, 2016 at 7:30am — No Comments
Unique social engine lets shoppers select, build common ground with sales associate of choice before store visit
TAMPA, FLA, June 28, 2016 – SurgeCurve™, a new web-based customer engagement…Continue
Added by Jim Leman on June 28, 2016 at 6:58am — No Comments
Does Your Dealership Management Team Periodically Review, Evaluate and Update Email Marketing Strategies and Tactical Execution?
Added by Ralph Paglia on June 27, 2016 at 7:50pm — No Comments
Added by Michael Thomas on June 27, 2016 at 8:00am — No Comments
The service department is typically the largest revenue source for a dealership. In some cases, service departments carry the dealership and keep it in the black. Yet, no matter how much revenue a service department brings in, it would be hard to believe there is a single dealer out there that wouldn’t want to see it increase.
Manufacturers are certainly…Continue
Added by Tim Clay on June 27, 2016 at 6:58am — No Comments
Try placing a service offer in with your next sales mailer. I promise you’ll be happy with the results.
Service has become a highly competitive market. Shops now exist on practically every street corner. It’s hard to find a…Continue
Added by Alexia Henson on June 27, 2016 at 6:00am — No Comments
Added by Barry Neuman on June 25, 2016 at 5:32pm — No Comments
Are you testing your emails before you send them?
More than 80% of the population use smartphone and other mobile devices. Over 60% of people open…Continue
Added by Paul Potratz on June 24, 2016 at 10:30am — No Comments
In my last few blogs, I’ve discussed how to handle recall customers and why dealers should embrace them rather than be afraid of them. We’ve also reviewed new and used car recalls, along with the applicable laws and consequences for any failure to comply. The one area I haven’t yet discussed is recalls in your service drive. Sure, you have customers who know they have a…Continue
Added by Chris Miller on June 24, 2016 at 7:31am — No Comments
Words, both written and spoken, have been the primary form of communication for centuries. We use them to share news and stories, comfort loved ones and to connect with long distance friends.
Then along came social media, which almost instantly transformed society from one which was largely based on local interactions,…Continue
Added by Gina Reuscher on June 24, 2016 at 7:00am — No Comments
When dealerships are focused on social selling, they’ll be able to increase employee engagement, as well as boost their bottom lines. Most businesses already know increasing employee engagement is important,…Continue
Added by Joey Little on June 23, 2016 at 7:00am — No Comments
I frequently talk about the current industry disrupters taking sales from dealers – the Beepis, Vrooms and Carvanas, amongst others. These companies snuck up on dealers and, with little warning, jumped into the spotlight and sucked investors into a future Nirvana of car buying bliss. They are currently blasting feel good…Continue
Added by Joe Orr on June 22, 2016 at 5:30am — No Comments
There’s serious hype about social selling in every industry, but do you know what it means for your dealership? Do you know how it can impact your sales, your employee engagement, and ultimately your bottom line?
If not, it’s time to take a look. There are several ways…Continue
Added by Joey Little on June 21, 2016 at 1:00pm — No Comments
E-commerce continues to be on a rapid path of growth in the automotive aftermarket industry, especially as the average age of automobiles climbs beyond its current record of 11.4 years. According to new research by …Continue
Added by Larisa Bedgood on June 21, 2016 at 5:39am — No Comments