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Featured ADM Member Blog Posts – June 2016 Archive (52)

Dealership Branding

I have discovered the absolute best way to build dealerships’ brands while assuring that their contact information remains at their customers’ and prospects’ fingertips.

 

If a dealership creates a digital business card that functions in the contact app across all operating systems (IOS, Android,…

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Added by charles corson on June 30, 2016 at 8:49am — No Comments

Injecting the Power of Video into Your Content Marketing

Video content has pretty much become the preferred medium for consumers.

Social media platforms increasingly give video content preferential reach and content producers have adjusted their strategies accordingly.

 

In retail automotive, video is used very…

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Added by sara callahan on June 30, 2016 at 7:00am — 2 Comments

Food is the Way to a Man’s Heart... But Not That Kind of Food

This common saying is certainly one that everyone knows. And, whether it’s true or not, has endured time. Why? Because someone cooking for you is an intimate act that is satisfying and elicits fond memories. In essence, this act accomplished on a regular basis is supposed to be the recipe (pun intended) to win the love…

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Added by Mike Gorun on June 30, 2016 at 6:45am — No Comments


Influencer
Study Shows That Car Shoppers Needs and Preferences Are Ignored in 40% of Dealership Sales

Study Shows That Car Shoppers Needs and Preferences Are Ignored in 40% of Dealership Sales

As more and more vehicles tout a range of exciting features, better safety, connectivity and the next best thing in car design, manufacturers and dealers will need to compete on a different sphere – the…

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Added by Larisa Bedgood on June 30, 2016 at 6:00am — No Comments

Hot Wheels: How to Refinish Your Classic Car

If you have a classic car that isn’t in good condition, consider refinishing it by implementing a few simple procedures. Depending on the kind of vehicle that you own, you may have to follow strategic steps in order to protect and preserve the paint.



Important…

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Added by Lizzie Weakley on June 29, 2016 at 2:00pm — No Comments

Your Website IS Your Showroom

There was a time when dealerships hated the internet.  I know, it’s hard to believe. What is interesting is that while most dealerships have learned to embrace the internet, many still feel it is an obstacle to overcome, a nuisance that interferes with the old adage: “Say anything you…

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Added by Kim Orr on June 29, 2016 at 7:01am — No Comments

Build Your Brand With Social Selling: Part III

Part III: Gather Data to Dominate

Hopefully you’re already convinced social selling has a lot to offer your dealership.  In fact, dealerships that want to win in today’s marketplace will need to get social—and fast—if they want to keep up with the competition.  In addition to building…

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Added by Joey Little on June 28, 2016 at 8:00am — No Comments

Emoji Targeting, Twitter Live Button, and Updates to Facebook Messenger

This Week in Social Media

News for the Week of June 27…

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Added by Joey Little on June 28, 2016 at 7:30am — No Comments

SurgeCurve™Launches, Seeks 12 More Dealers for Beta Sites to Experience Online ‘Meet the Sales Team’ Video Engagement Engine that Maximizes Conversions

Unique social engine lets shoppers select, build common ground with sales associate of choice before store visit

TAMPA, FLA, June 28, 2016 –…

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Added by Jim Leman on June 28, 2016 at 6:58am — No Comments

Dealership Review, Evaluation and Update of eMail Strategies and Tactics

Does Your Dealership Management Team Periodically Review, Evaluate and Update Email Marketing Strategies and Tactical Execution?

  • eMail marketing is a vital and cost-effective communication…
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Added by Ralph Paglia on June 27, 2016 at 7:50pm — No Comments

Measuring ROI of Digital Marketing in Automotive

Digital ad spending in the US auto industry has steadily increased over the past few years, and this increase in spend is expected to continue.…

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Added by Michael Thomas on June 27, 2016 at 8:00am — No Comments

Increasing Service Revenue Is All in the Details

The service department is typically the largest revenue source for a dealership. In some cases, service departments carry the dealership and keep it in the black. Yet, no matter how much revenue a service department brings in, it would be hard to believe there is a single dealer out there that wouldn’t want to see it…

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Added by Tim Clay on June 27, 2016 at 6:58am — No Comments


Influencer
How Two Birds with One Stone Protects Your Investment

Have you ever considered targeting your sales and service customers simultaneously?

Try placing a service offer in with your next sales mailer. I promise you’ll be happy with the results.

Service has become a highly competitive market. Shops now exist on practically every street corner. It’s hard to find a…

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Added by Alexia Henson on June 27, 2016 at 6:00am — No Comments

Auction Buzz

THEY LET ME IN!!!

" I refuse to join any club that would have me as a member" Groucho Marx.

 

If my hunch is right, I've…

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Added by Barry Neuman on June 25, 2016 at 5:32pm — No Comments

Is Your Campaign Compatible?

Are you testing your emails before you send them?

More than 80% of the population use smartphone and other mobile devices. Over 60% of people open…

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Added by Paul Potratz on June 24, 2016 at 10:30am — No Comments

Dangerous Recalls May be Leaving your Service Lane Unrepaired

In my last few blogs, I’ve discussed how to handle recall customers and why dealers should embrace them rather than be afraid of them. We’ve also reviewed new and used car recalls, along with the applicable laws and consequences for any failure to comply. The one area I haven’t yet discussed is recalls in your service…

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Added by Chris Miller on June 24, 2016 at 7:31am — No Comments

The Writing Is On the (Facebook) Wall but May Not Be for Long

Words, both written and spoken, have been the primary form of communication for centuries. We use them to share news and stories, comfort loved ones and to connect with long distance friends.

 

Then along came social media, which almost instantly transformed society…

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Added by Gina Reuscher on June 24, 2016 at 7:00am — No Comments

Today’s successful Used Car Dealers are spending their money in the right places

Used car dealers today have to be digitally charged in their marketing.

What we mean by this is digital marketing, Internet marketing has to be at the forefront of advertising. Content driven information, it’s not just the lowest price advertised. Consumers…

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Added by Rahul Paul on June 24, 2016 at 12:00am — No Comments

Build Your Brand With Social Selling Part II

Part II: Increase Employee Engagement

When dealerships are focused on social selling, they’ll be able to increase employee engagement, as well as boost their bottom lines.  Most businesses already know increasing employee engagement is important,…

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Added by Joey Little on June 23, 2016 at 7:00am — No Comments


Influencer
Google. Apple. Microsoft: Tech Companies Building Cars

I frequently talk about the current industry disrupters taking sales from dealers – the Beepis, Vrooms and Carvanas, amongst others. These companies snuck up on dealers and, with little warning, jumped into the spotlight and sucked investors into a future Nirvana of car buying bliss. They are currently blasting feel good…

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Added by Joe Orr on June 22, 2016 at 5:30am — No Comments

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