Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers
It’s amazing. And I’ve seen it a hundred times. They don’t realize they’re doing it but they still do it. That’s for sure. I heard a salesman with his chest puffed out (as it should be) reliving the story of a terrific job done with the happy new owner of a car. The salesman DID do a great job. These…Continue
Conquest sales can be exhilarating. Let's face it, there's something medieval, even carnal about the concept of taking sales from your competitors. Even the action itself has an incredible name. "Conquest" - it sounds epic and it's something that we all want to do.
It's more than that,…Continue
Yesterday Google revealed “Android Auto ” its latest play in the connected car game. The new android-based screen-casting feature connects your smartphone directly to your in-car infotainment system creating a unified in-car experience.
What do consumers want from mobile marketers? It’s obvious that prospective customers want a lot less spam and a lot more ham.
A recent industry study, examining consumer attitudes and perceptions about mobile marketing, indicated that 66 percent of consumers say they have received a text message or mobile alert from a brand. However, consumers complain that the…Continue
Last week, Wired magazine featured an article describing Audi’s ambitious plans for robots in local dealerships. A remote technician at Audi headquarters controls the “Audi Robotic Telepresence” robot. According to Wired…Continue
Sadly there will be no 2015 Mitsubishi Lancer Evolution, Grab up a 2014 before they are gone!
Since 1992, the Mitsubishi Lancer Evolution has been an iconic Mitsubishi…Continue
Added by Jonathan Morales on June 25, 2014 at 2:30pm — No Comments
Proper spelling and grammar can dictate whether your content is received well or…Continue
“In a world with an increasingly shorter attention span, the retail experience means being inspired around the dinner table, starting a quick search on a mobile phone, followed by deeper online research at home, and then possibly a visit to the store over the…
Added by Amanda Meuwissen on June 24, 2014 at 7:46am — No Comments
If you’re up on your Spanish, you know the headline is an exciting invitation. It says, in English, There’s gold in your database. In fact, there’s lots of gold there, given recent research into Hispanic automobile shoppers.Continue
Added by Jeff Cotton on June 23, 2014 at 9:50am — No Comments
Blue sky pricing remains very high as pricing floor forms; more sellers enter market; privates dominate, while public spend rises 9% year-over-year, according to The Kerrigan Quarterly Blue Sky Report
Irvine, CA, June 23, 2014 – U.S. dealership buy/sell activity dramatically increased in the first quarter of 2014, according to The Kerrigan Quarterly Blue Sky Report for Q1…Continue
Added by Crystal Hartwell on June 23, 2014 at 8:29am — No Comments
I made a mistake (again): Ford Dealer in 1st week w/ Conversion Technology Suite = 60 incremental leads/mo; Correction: in 1st 2 weeks = projected 90 incremental leads first month!…Continue
Added by Ken Lees on June 23, 2014 at 4:41am — No Comments
If there's one thing that I've seen in the last 17 years while working on the vendor side of the business, it's that there are often products and services presented to dealers that simply do not deliver what they promise. It's one of the reasons that I partnered with JD Rucker to form our own company.…Continue
Is life just happening to you or are you living it on purpose? Does your life and…Continue
The end-of-the-year push is almost upon us. The industry has seen an increase in the number of educational and networking events over the last couple of years that has made it both amazing to have the choices and challenging to decide where to spend the money.
The fall conference season is…Continue
Added by Jon Lamb on June 22, 2014 at 12:56am — No Comments
If you have ever been in the dealership showroom before or after hours, you know the phone still rings even when the receptionist is away from her desk. For all the calls that come in and roll to the general voicemail box, how many callers do you think leave a message? MAYBE one in ten. Why is that? It is usually one of two reasons:
- They don't…Continue
ARE GM RECALLS STARTING TO HURT SALES FOR GM DEALERS? *****************************************************************************
Initially the answer was NO it really didn't have any noticeable effect. BUT recently I've had a lot of dealers starting to tell me that the customers are beginning to defect because of the repeated bad news and new recalls almost daily. Personally, I think Mary Barra is doing a…Continue
Added by James A. Ziegler on June 19, 2014 at 7:35am — No Comments
One of the pain points I frequently hear from dealers is how to acquire frontline pre-owned vehicles for their stores. Having an available solid inventory of used vehicles for customers is imperative. Not everyone will be able to (or even want to) buy a new vehicle. To run smoothly and continuously generate…Continue
I need your help!! If you are a GM at a franchise store currently using some form of data mining, I would like to get your opinion on how we stack up. No sales pitch. Just spend 15 minutes on line seeing what we offer. Then let loose wi…Continue
Last week, Tesla Motor’s CEO, Elon Musk, announced via the Tesla Blog that Telsa would be making its technology available to any…Continue