Automotive Digital Marketing

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

Loading... Be Patient!

Featured ADM Member Blog Posts – June 2014 Archive (52)


Influencer
The Absolute Importance of Accountability When Running a Dealership

It’s amazing. And I’ve seen it a hundred times. They don’t realize they’re doing it but they still do it. That’s for sure. I heard a salesman with his chest puffed out (as it should be) reliving the story of a terrific job done with the happy new owner of a car. The salesman DID do a great job. These…

Continue

Added by Jeffery Sterns on June 29, 2014 at 6:00pm — 1 Comment


Influencer
Conquest is Great, but Connect with Your Own Customers First

Conquest sales can be exhilarating. Let's face it, there's something medieval, even carnal about the concept of taking sales from your competitors. Even the action itself has an incredible name. "Conquest" - it sounds epic and it's something that we all want to do.

It's more than that,…

Continue

Added by Jon Lamb on June 27, 2014 at 7:31pm — 2 Comments

Major Mistakes Car Dealers Make Communicating With Customers

The Biggest Mistakes Car Dealers Make With Their Customers

Continue

Added by Ralph Paglia on June 27, 2014 at 6:08pm — 3 Comments


Influencer
Google Android Auto: What It Means For Your Dealership

Yesterday Google revealed “Android Auto ” its latest play in the connected car game. The new android-based screen-casting feature connects your smartphone directly to your in-car infotainment system creating a unified in-car experience.

Smartphones are…

Continue

Added by Josh Knutson on June 26, 2014 at 10:00am — 2 Comments


Influencer
Cut the SPAM and Serve Up More Content

What do consumers want from mobile marketers? It’s obvious that prospective customers want a lot less spam and a lot more ham.

A recent  industry study, examining consumer attitudes and perceptions about mobile marketing, indicated that 66 percent of consumers say they have received a text message or mobile alert from a brand. However, consumers complain that the…

Continue

Added by Elena Ciccotelli on June 26, 2014 at 8:30am — 3 Comments


Influencer
Audi Wants To Supervise Your Technicians… With Robots

Last week, Wired magazine featured an article describing Audi’s ambitious plans for robots in local dealerships. A remote technician at Audi headquarters controls the “Audi Robotic Telepresence” robot. According to Wired…

Continue

Added by Richard Holland on June 26, 2014 at 5:42am — 3 Comments

Say Good Bye to the Mitsubishi Lancer Evolution!

Sadly there will be no 2015 Mitsubishi Lancer Evolution, Grab up a 2014 before they are gone!

Since 1992, the Mitsubishi Lancer Evolution has been an iconic Mitsubishi…

Continue

Added by Jonathan Morales on June 25, 2014 at 2:30pm — No Comments


Influencer
Why Speeling and Grandma Is Impotent

When writing content – whether that content is a short, social media post or blog article, or a full-length feature article – form is just as important as the content itself.

Proper spelling and grammar can dictate whether your content is received well or…

Continue

Added by sara callahan on June 25, 2014 at 6:00am — 2 Comments


Influencer
Extend Your Brand Story from Online to the Dealership

“In a world with an increasingly shorter attention span, the retail experience means being inspired around the dinner table, starting a quick search on a mobile phone, followed by deeper online research at home, and then possibly a visit to the store over the…

Continue

Added by Amanda Meuwissen on June 24, 2014 at 7:46am — No Comments


Influencer
Hay Oro en la Base de Datos

If you’re up on your Spanish, you know the headline is an exciting invitation. It says, in English, There’s gold in your database. In fact, there’s lots of gold there, given recent research into Hispanic automobile shoppers. 

According to U.S. Census data compiled by…

Continue

Added by Jeff Cotton on June 23, 2014 at 9:50am — No Comments


Influencer
U.S. Dealership Buy/Sell Activity Increased 60% in First Quarter 2014

 

Blue sky pricing remains very high as pricing floor forms; more sellers enter market; privates dominate, while public spend rises 9% year-over-year, according to The Kerrigan Quarterly Blue Sky Report

 

Irvine, CA, June 23, 2014 – U.S. dealership buy/sell activity dramatically increased in the first quarter of 2014, according to The Kerrigan Quarterly Blue Sky Report for Q1…

Continue

Added by Crystal Hartwell on June 23, 2014 at 8:29am — No Comments

Not 2 (leads) a day, 3 a day

I made a mistake (again): Ford Dealer in 1st week w/ Conversion Technology Suite = 60 incremental leads/mo; Correction: in 1st 2 weeks = projected 90 incremental leads first month!…

Continue

Added by Ken Lees on June 23, 2014 at 4:41am — No Comments

The Art of Testing Vendors

If there's one thing that I've seen in the last 17 years while working on the vendor side of the business, it's that there are often products and services presented to dealers that simply do not deliver what they promise. It's one of the reasons that I partnered with JD Rucker to form our own company.…

Continue

Added by Tyson Madliger on June 23, 2014 at 12:40am — 3 Comments


Influencer
Everything on Purpose

“Ah, to come to the end of one’s life and realize one has never lived.”

— Henry David Thoreau

Is life just happening to you or are you living it on purpose? Does your life and…

Continue

Added by Jeffery Sterns on June 23, 2014 at 12:30am — 2 Comments


Influencer
Fall Conferences Coming. Which Should Dealers Attend?

The end-of-the-year push is almost upon us. The industry has seen an increase in the number of educational and networking events over the last couple of years that has made it both amazing to have the choices and challenging to decide where to spend the money.

The fall conference season is…

Continue

Added by Jon Lamb on June 22, 2014 at 12:56am — No Comments


Influencer
Offline Chat = General Voicemail Box

If you have ever been in the dealership showroom before or after hours, you know the phone still rings even when the receptionist is away from her desk. For all the calls that come in and roll to the general voicemail box, how many callers do you think leave a message? MAYBE one in ten. Why is that? It is usually one of two reasons:

- They don't…

Continue

Added by Big Tom LaPointe on June 21, 2014 at 8:58pm — 2 Comments


Influencer
ARE GM RECALLS STARTING TO HURT SALES FOR GM DEALERS?

ARE GM RECALLS STARTING TO HURT SALES FOR GM DEALERS? *****************************************************************************

Initially the answer was NO it really didn't have any noticeable effect. BUT recently I've had a lot of dealers starting to tell me that the customers are beginning to defect because of the repeated bad news and new recalls almost daily. Personally, I think Mary Barra is doing a…

Continue

Added by James A. Ziegler on June 19, 2014 at 7:35am — No Comments


Influencer
For Used Vehicle Acquisition, There’s No Place Like Home

One of the pain points I frequently hear from dealers is how to acquire frontline pre-owned vehicles for their stores. Having an available solid inventory of used vehicles for customers is imperative. Not everyone will be able to (or even want to) buy a new vehicle. To run smoothly and continuously generate…

Continue

Added by Richard Holland on June 19, 2014 at 5:39am — 2 Comments

I NEED YOUR HELP

I need your help!! If you are a GM at a franchise store currently using some form of data mining, I would like to get your opinion on how we stack up. No sales pitch. Just spend 15 minutes on line seeing what we offer. Then let loose wi…

Continue

Added by John Fuhrman on June 18, 2014 at 7:27am — 3 Comments


Influencer
Is Tesla’s Open Sourcing of Its Technology Simply Brilliant PR?

Last week, Tesla Motor’s CEO, Elon Musk, announced via the Tesla Blog that Telsa would be making its technology available to any…

Continue

Added by sara callahan on June 18, 2014 at 5:00am — 4 Comments

Featured Monthly Archives

2017

2016

2015

2014

2013

2012

2011

2010

2009

2008

2007

ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting & Coaching
Select the maximum amount you want to pay each month
$USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Top Automotive Marketing Forum Discussions

3. Confirm and Cultivate Your HVA

Posted by Garry House on August 17, 2017

4. Understanding Customer Intent

Posted by Colin Forrest on September 22, 2017

Share the Best Content w/AutoMarketing Community

© 2017   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service