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Summer is here & we have some outstanding Deals on
Added by Ken Beam on June 30, 2014 at 3:09pm — No Comments
Hello and welcome to the final Beggs on the Used Car Market video blog for June and also for the first half of 2014, with data and insight from Ricky Beggs and Black Book. It is amazing how fast the days and weeks have been checked off the calendar. We have dealt with a spring market that was delayed, a spring market that extended into the middle of May, and an active new car sales market unaffected by record…Continue
Added by Black Book on June 30, 2014 at 9:05am — No Comments
Car dealerships have been marketing sales events from the beginning of … well… car sales. Not a weekend goes by when the newspaper, radio and television aren’t filled with messages from car dealers proclaiming that THIS is the weekend to buy a car. This has persisted for so long that consumers no longer believe the message. So…
Added by Misti Miller on June 30, 2014 at 5:17am — No Comments
It’s amazing. And I’ve seen it a hundred times. They don’t realize they’re doing it but they still do it. That’s for sure. I heard a salesman with his chest puffed out (as it should be) reliving the story of a terrific job done with the happy new owner of a car. The salesman DID do a great job. These…Continue
Conquest sales can be exhilarating. Let's face it, there's something medieval, even carnal about the concept of taking sales from your competitors. Even the action itself has an incredible name. "Conquest" - it sounds epic and it's something that we all want to do.
It's more than that, though. It's a double-dip. Every conquest sale is a good thing…Continue
BMW 4 Series Ultimate Driving Experience.
BMW of Bridgewater is taking part in the Un4gettable Test Drive Event, a BMW Event designed to allow drivers the chance to drive the following:…Continue
Added by Jonathan Morales on June 27, 2014 at 8:30am — No Comments
Yesterday Google revealed “Android Auto ” its latest play in the connected car game. The new android-based screen-casting feature connects your smartphone directly to your in-car infotainment system creating a unified in-car experience.
For Subaru, the Eyesight Technology has earn them countless recognitions from the IIHS for Front Crash Prevention.
Subaru Eyesight Technology is designed to provide the drive with an extra set of eyes on the road. The Eyesight technology is available on the new Outback, Legacy and Forester models. Most automakers do not even offer all the features that the…Continue
Added by Jonathan Morales on June 26, 2014 at 8:30am — No Comments
What do consumers want from mobile marketers? It’s obvious that prospective customers want a lot less spam and a lot more ham.
A recent industry study, examining consumer attitudes and perceptions about mobile marketing, indicated that 66 percent of consumers say they have received a text message or mobile alert from a brand. However, consumers complain that the…Continue
Last week, Wired magazine featured an article describing Audi’s ambitious plans for robots in local dealerships. A remote technician at Audi headquarters controls the “Audi Robotic Telepresence” robot. According to Wired magazine Audi claims that “the robot mechanic will improve speed and…Continue
Most online marketers will tell you that old school brick-and-mortar advertising techniques are long dead- digital is now the way-to-go. Facebook, Twitter, Instagram, Pinterest and other social networking are your friends, and online followers have more income-generating potential than people on the street.
And you know what, they're not exactly wrong per se. There are lots of success stories about small businesses who managed to get ahead of larger competition through the use of…Continue
Added by Kerry Blake on June 26, 2014 at 3:30am — No Comments
Sadly there will be no 2015 Mitsubishi Lancer Evolution, Grab up a 2014 before they are gone!
Since 1992, the Mitsubishi Lancer Evolution has been an iconic Mitsubishi…Continue
Added by Jonathan Morales on June 25, 2014 at 2:30pm — No Comments
In my teaching and recruiting, I am amazed at how few individuals have consciously built their personal Brand. I guess it’s because they don’t think of themselves as a Brand.
The American Marketing Association (AMA) defines a brand as a "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers. “ I…Continue
Added by Charles Shillingburg on June 25, 2014 at 1:21pm — No Comments
Most auto shoppers start their search on the web but would it surprise you to know that the #1 online destination for women shoppers is your dealership’s website? That’s right, our research lists the top sites nationally that women visit prior to buying a vehicle. They include:
Added by Anne Fleming on June 25, 2014 at 9:30am — No Comments
DMEautomotive survey reveals that less than one in four drivers do what experts recommend most: pull over and take a nap
With more than half of Americans planning road trips this summer – and the majority intending to drive 7 or more hours a day – dangerous, drowsy driving looks to intensify
Daytona Beach, FL – June 25, 2014 – With the summer road-trip season hitting high gear July 4th,,…Continue
Added by Crystal Hartwell on June 25, 2014 at 8:34am — No Comments
News about the FIFA World Cup and rock-star soccer players have been making headlines lately. One of the hottest player’s of the moment is Cristiano Ronaldo, who’s not only an exceptional player but a major brand ambassador for big hitters like Nike. So, how can you brand your dealership like Ronaldo?
BE 2 PERSONAS
Added by Lisandra Ramos on June 25, 2014 at 8:25am — No Comments
Swapalease.com, the nation’s largest car lease marketplace, reports lease credit approvals during the month of May were 60.6%, the lowest monthly level of the year and down from January when the approvals rate was at 70.6%.
Despite the overall approvals rating sliding down from a 2014 high in January, Swapalease.com attributes the recent slide to a significant higher number of applications over the last two months. In fact, 44.7% more applications have been processed in May and April…Continue
Added by John Sternal on June 25, 2014 at 6:16am — No Comments
Proper spelling and grammar can dictate whether your content is received well or not. It’s not uncommon for readers to start reading an article or…Continue
As Appeared in the June 2014 issue of Auto Dealer Monthly
Everyone knows how important the chain of command is in the military. But during battles, emergencies and other times of duress, it's not always possible to run decisions up and down the chain of command. This is why soldiers are empowered by something called the Commander's Intent. The military commander gives his leaders a clearly defined goal (the mission) and the forces needed to accomplish that goal, along…Continue
Added by Mike Esposito on June 24, 2014 at 10:10am — No Comments