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Featured ADM Member Blog Posts – June 2013 Archive (66)

Social Media Doesn’t Take Weekends Off

I was having a casual conversation with a counterpart at a different automotive social media company yesterday when he asked, “Why do you guys monitor on the weekends? The dealer doesn’t care and as long as we reply on Monday, they’ll be fine.”

The discussion that ensued was long and nearly got heated. Thankfully, cooler minds…


Added by J.D. Rucker on June 30, 2013 at 5:00am — 1 Comment

Business Social Media Differs from Personal Social Media

It is always difficult when we have something that can be used for both personal and professional gain. Since many of us began using social media to connect with friends, family and like-minded people, we forget that it is not the same application for business.

Understanding that there needs to be a difference is where your success can begin. Applying…


Added by Erin Ryan on June 29, 2013 at 2:30pm — 1 Comment

The Transformation of Customer Service

Our philosophy at MPi centers on using technology to increase efficiency and generate more revenue for the dealership, while ensuring a better customer experience and an increase in customer retention. However, sometimes it’s the small things that contribute to this effort.


A recent…


Added by Richard Holland on June 29, 2013 at 6:31am — 2 Comments

Mary Meeker’s Famed 2013 internet trends: all the slides plus highlights


The waiting is over. For the second year in a row, Mary Meeker is unveiling her now famed Internet Trends report at the D11conference.

Meeker, the Kleiner Perkins Caufield & Byers partner,…


Added by Bill Cosgrove on June 29, 2013 at 4:00am — 2 Comments

Which Leads Do You Want To MISS? Why 24/7 Live Chat makes (dollars and) sense for ROI

Some say that a dealer doesn’t need overnight chat operators because their research shows that only 10 percent of dealership web traffic occurs between midnight and 8 am. They estimated that with a 3 percent chat rate that would extrapolate to only 15 chats per month with 5,000 visitors. Here’s why even if those figures are accurate, round-the-clock live chat…


Added by Big Tom LaPointe on June 28, 2013 at 11:57pm — No Comments

Google Makes Social Signals Top Factor for Organic SERP Rank

Despite Recent Algorithm Updates, Social Signals Remain Highest Correlating Factor For Organic Google SERP Rank...


Added by Ralph Paglia on June 28, 2013 at 5:38pm — 8 Comments

Gen Y - Harnessing The Power of the Loyalty Generation

Generation We, Millennials, the Net Generation, whatever you want to call them, are your biggest potential ROI asset. They are tech savvy, they grew up on it, they rely on it to perform their jobs better, they are armed with their smart phone and tablets and are researching your products and services before they buy.


The Gen Y market is…


Added by David Johnson on June 28, 2013 at 10:15am — 4 Comments

Promoting on Pinterest with a Personal Account

Papas Pinterest

For a long time, I assumed that this was a well-known technique, but after talking to some clients I realized that it’s not as common as I thought. If you have a Pinterest account (you should) and you don’t mind using it for business (you might), then you should definitely be mixing in some business-relevant posts.

Here’s the basic idea – your personal Pinterest or…


Added by J.D. Rucker on June 28, 2013 at 7:30am — No Comments

Photo Booth or No Photo Booth?

A little background on our situation...

One of my many responsibilities at our dealership is to be in charge of our new and used vehicle photos. I have a guy who works for me that handles the job well, but it falls under my purview. As we all know, we have to be on top of our photos and videos as they are the first thing that most customers see when they view our inventory. Statistics tell us that the average shopper looks at anywhere from 11-18 dealers…


Added by David Sharp on June 28, 2013 at 7:03am — 2 Comments

SELL YOURSELF Video by Tom Peters is timeless wisdom

I once had a sales manager who beat us up week after week to “stick to the basics”. That is wisdom that applies to virtually every facet of sales, and this great video by Tom Peters about selling yourself is a critical key to success in the automotive business and ANY industry…

Tom's key points here:

  • You are always a…

Added by Big Tom LaPointe on June 28, 2013 at 12:09am — No Comments

Do You Want to be a “HERO OR A ZERO?”

         (Are You Ready For Battle?)

Part IV of A Business Model That’s Just Plain Bad For Business.

Do you want people who are going to tell you “What You Need To Hear” or do you want people who are going to tell you want you “What You…


Added by Bill Cosgrove on June 27, 2013 at 6:30pm — No Comments

Women: Stop Selling Sex & Sell Yourself!

A girl walks into a gas station (no, this isn’t the start of a bad joke).

Let me start again ---

I walk into a gas station wearing my…


Added by Megan Barto on June 27, 2013 at 5:30pm — 22 Comments

Loving Your Negative Reviews, The Closed Feedback Loop

Yeah I said it. And you should! Negative reviews are those little pieces of gold that lets you know when you are doing something wrong. If you're like most businesses you loath bad reviews, but without them, how do you ever plan on growing past the mistakes you've made?…


Added by David Johnson on June 25, 2013 at 3:35pm — 2 Comments

Ten Commandments of Facebook Hashtags

The 10 Commandments of the Facebook Hashtag

Written by Naked Lime Marketing

1. Use it in real-time marketing. People can now follow events as they happen on Facebook as they could on Twitter. Be part of the conversation.…


Added by Ralph Paglia on June 24, 2013 at 10:30am — 1 Comment

Make Money Mondays With Sean V. Bradley & Jim Ziegler (Special Edition)

Make Money Mondays With Sean V. Bradley & Jim Ziegler (Special…

Added by Sean V. Bradley on June 24, 2013 at 9:00am — 1 Comment

Be Thankful About Real Life on Social Media

Businesses are starting to get it. They once saw social media as a channel like many others through which they could broadcast their message. When that didn’t work, they shifted to using it as a branding tool only. When that wasn’t effective, they started communicating with people. Bingo! Now, more need to take it to the next…


Added by J.D. Rucker on June 24, 2013 at 5:30am — No Comments

Why the Right Kind Of Images on Your Website Matter

Every business, no matter what Industry you are in, is looking to expand your reach online. Whether it is through advertising to displaying your products on a website, you are looking to get your name and goods out there. Social Media Marketing is…


Added by Erin Ryan on June 23, 2013 at 5:00am — No Comments

Bad Management - It's Also Just Plain Bad For Business.

Bad management runs rampant in organizations. For my discussion I will focus on Automotive Sales and Finance Management. I say this because this is epidemic in many Industries and I don’t want to appear to be singling out Automotive Dealerships.

All emotions stem from insecurity and must be controlled…


Added by Bill Cosgrove on June 22, 2013 at 5:32pm — No Comments

Never Ask a Question in an Empty (Social Media) Room

Speaking in an Empty Room

I was consulting with a potential client yesterday and started looking at their Facebook and Twitter pages. Once a day, every day, they would post a question that had very little to do with anything at all. "What was the last movie you watched?"

Once a day, every day, they wouldn't get a response from anyone. It was awkward in a…


Added by J.D. Rucker on June 21, 2013 at 6:00am — 8 Comments

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