Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers
I was having a casual conversation with a counterpart at a different automotive social media company yesterday when he asked, “Why do you guys monitor on the weekends? The dealer doesn’t care and as long as we reply on Monday, they’ll be fine.”
The discussion that ensued was long and nearly got heated. Thankfully, cooler minds…Continue
It is always difficult when we have something that can be used for both personal and professional gain. Since many of us began using social media to connect with friends, family and like-minded people, we forget that it is not the same application for business.
Understanding that there needs to be a difference is where your success can begin. Applying…Continue
Our philosophy at MPi centers on using technology to increase efficiency and generate more revenue for the dealership, while ensuring a better customer experience and an increase in customer retention. However, sometimes it’s the small things that contribute to this effort.
Some say that a dealer doesn’t need overnight chat operators because their research shows that only 10 percent of dealership web traffic occurs between midnight and 8 am. They estimated that with a 3 percent chat rate that would extrapolate to only 15 chats per month with 5,000 visitors. Here’s why even if those figures are accurate, round-the-clock live chat…Continue
Added by Big Tom LaPointe on June 28, 2013 at 11:57pm — No Comments
In the ever increasing cycle of manufacturer pressure to reach a selected volume, differentiation is more important than ever. How and where is the question.
To put volume targets into context, last year VFacts recorded 1,112,032 new passenger cars, SUVs and commercial vehicles were delivered to customers during 2012 and this year Dealer targets set by the…Continue
Added by Sair Buckle on June 28, 2013 at 9:46pm — No Comments
Generation We, Millennials, the Net Generation, whatever you want to call them, are your biggest potential ROI asset. They are tech savvy, they grew up on it, they rely on it to perform their jobs better, they are armed with their smart phone and tablets and are researching your products and services…Continue
For a long time, I assumed that this was a well-known technique, but after talking to some clients I realized that it’s not as common as I thought. If you have a Pinterest account (you should) and you don’t mind using it for business (you might), then you should definitely be mixing in some business-relevant posts.
Here’s the basic idea – your personal Pinterest or…Continue
Added by J.D. Rucker on June 28, 2013 at 7:30am — No Comments
A little background on our situation...
One of my many responsibilities at our dealership is to be in charge of our new and used vehicle photos. I have a guy who works for me that handles the job well, but it falls under my purview. As we all know, we have to be on top of our photos and videos as they are the first thing that most customers see when they view our inventory. Statistics tell us that the average shopper looks at anywhere from 11-18 dealers…Continue
Chevrolet Spark EV debuts at full speed, Toyota’s redesigned Tundra wows, and Land Rover pulls off one spectacular celebrity…Continue
Added by Crystal Hartwell on June 28, 2013 at 12:59am — No Comments
I once had a sales manager who beat us up week after week to “stick to the basics”. That is wisdom that applies to virtually every facet of sales, and this great video by Tom Peters about selling yourself is a critical key to success in the automotive business and ANY industry…
Tom's key points here:
Added by Big Tom LaPointe on June 28, 2013 at 12:09am — No Comments
(Are You Ready For Battle?)
Do you want people who are going to tell you “What You Need To Hear” or do you…Continue
Added by Bill Cosgrove on June 27, 2013 at 6:30pm — No Comments
Let me start again ---…Continue
Added by Paul Rushing on June 27, 2013 at 8:00am — No Comments
Looking at the screenshot above of the landing page that Facebook took me to when I clicked on Dodge’s advertisement in the sidebar, one might believe everything was in order. It’s not exceptionally attractive and definitely offers way too many options to be a strong landing page from a social media campaign, but at least it’s pretty compelling. The clear call to…Continue
Added by J.D. Rucker on June 27, 2013 at 7:00am — No Comments
Written By: Robin Cunningham
Most Monday mornings I find myself standing in NCM Institute’s beautiful training facility welcoming a new class of retail automobile dealership managers who have come to Kansas City for formalized training specific to their job responsibilities. After introductions, I tell them something like: “We won’t be talking about what you think you have come here to learn until just before or…Continue
Added by Garry House on June 27, 2013 at 5:43am — No Comments
AutoCon 2013 Announces a Special Program Sponsored by TrueCar to Award Ten "Full Ride Scholarships" for Dealership Managers to Attend AutoCon 2013*
Automotive Media Partners, LLC is proud…Continue
You are not alone if your are thinking something along the lines of, “I already have a website, do I really need a mobile website?” This is a natural reaction on many levels. The simple and fast answer to this question is, “Yes, you do need a mobile website and you need it badly.” In this article, we will look at the reasons that you need a mobile website and why you should immediately begin taking steps to create one for your visitors.…Continue
It may sound mundane and even foolish to publish this article. However, after the sale follow up is where the real money is made, in both sales and service. We all know that. If we keep our customers coming back and speaking well of us then everybody in the equation wins.
Here are some tips on keeping customers engaged after the sale:
I. Contact them on birthdays but not the car's birthday -
One of the most successful sales people I know can be heard singing…Continue