Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
“Los puntos de vista de Glynn Rodean sobre las Mejores prácticas de BDC y su popular…Continue
Added by Glynn Rodean on June 30, 2011 at 2:16pm — No Comments
Great study by ExactTarget on the types of features used by Smartphone owners in the U.S.
Text messaging (SMS) is the most popular, with 38% doing constantly throughout the day vs. 31% using voice and 29% using email constantly. Overall, over 90% of Smartphone owners use SMS weekly and only 3% never use SMS.
Used on a daily basis:
Branded Apps 25%
Twitter 15% (74% never use…Continue
Added by Stan Bradbury on June 30, 2011 at 1:08pm — No Comments
Added by Stephanie Young on June 30, 2011 at 11:00am — No Comments
The word “social” in social network can be a bit misleading when building an online brand for your company. Social networking was born out of the concept of sharing one’s personal life and not professional endeavors. Today, people as well as companies are using social media to drive personal and professional branding. Social networking is still a format that is deeply embedded in…Continue
Added by Stephanie Young on June 30, 2011 at 9:00am — No Comments
Back in the mid-90s, I joined in on what we called the wild, wild web. And it was wild. There were no rules, no major search engines, and most of all, no experts to tell us how to do things. We were free to experiment… and we did. It was a time when one creative soul could fashion an Internet strategy and create an Internet department. And all that time, there were those who…Continue
As the attached graph from the Adobe Mobile Experience Survey shows consumers strongly prefer mobile web browsers to applications.
81% prefer web browser for researching specific product and price information
71% prefer web browser for comparing product and price by different retailers
The complete report is available here:…Continue
They park a PPC campaign on your dealership name. They use your dealership name in their SEO work. They hijack your Google Places results (just found and undid one of those!). And your…Continue
To build your personal brand that attract prospects and referrals, gain customers by beating out the competition and ultimately increase yours sales; you must differentiate and stand out. Here are three focus areas that will help you build your own personal brand:
Under Promise, Over Deliver. Many sales people will do less than they promise while chasing a…
Added by Stephanie Young on June 29, 2011 at 7:30am — No Comments
I am very excited to announce that Ralph Paglia will be part of the PCG Pitstop Conference July 16th and 17th in Huntington Beach, CA. Ralph will be speaking and teaching dealers his insights and exceptional visions. Make sure you register to see Ralph Paglia in action on "Digital Guerilla Marketing Strategies and Tactics" as per Ralph "Don't try these technics without knowing the risks and returns, you need to know what can be done so you will recognize when the competition does it to…Continue
Will the rumors about Google+ come to fruition? The only people that REALLY know are the Googlers working in the Mountain…
That's what it's all about isn't it? To get people to talk about and recommend you to others? So how are you doing? All this work you've been doing with social media and building community, is it working? That is, are you developing the kinds of relationships with people that influences them to want to tell others about you?…Continue
Added by David Johnson on June 28, 2011 at 9:44am — No Comments
Here’s a lesson from Sports Illustrated that will explain (and sorry, it doesn’t involve the swimsuit models)…
In February 2009, the editors of Sports Illustrated asked the players in the National Basketball Association this question: “With a game on the line – where one shot will win or lose it – which player would you choose to take the last…Continue
After almost a couple of years of working with a leading internet marketing vendor and working the speaking circuit Volker Jaeckel (aka “@VJnator”) returns to the dealership world as an Internet Sales Director. “Here is my story of rejoining the store and the steps I took that made my website the best performing in my group and achieved “#1 CPO Dealer in the state” status six months in a row. Let me share how I believe a new Internet Manager can quickly…Continue
Added by VJ on June 27, 2011 at 11:00am — No Comments
We’ve heard the complaints for years—for decades, really—about salespeople mishandling the phone, the floor ups, the follow-up, the sale, the close, etc. And about how, nowadays, they also mishandle the Internet leads, the emails, and so forth. Even though we “train, train, train!” Right? No! The truth: The “Elephant in the Showroom” is that, for salespeople, we get…Continue
What's the automotive retail industry's greatest challenge? According to several top selling dealers I've talked with recently, the answer is the negative perception the public has about car dealers.
Their concern isn't focused as much on what the customer thinks, but more so on what potential…Continue
It was bound to happen. The tremendous growth of digital marketing and social media was an invitation for government regulation. For instance, the Federal Trade Commission recently updated its truth-in-advertising guidelines, which were last revised in 1980, to address the commercialism of the Web. Federal and state regulators are taking the position that social media is not a loophole for deceptive marketing practices and are actively enforcing and cracking down on social media deception.…Continue
2) Make It Fun to Watch and Share. Entertainment is the largest video audience, NOT education--so…Continue
Added by Keith Shetterly on June 24, 2011 at 2:30pm — No Comments
We are pleased to have a fantastic lineup of speakers which include:
CRM: “Customized Relationship Marketing” or “Continually Representing Me”. Michael Tyman of Professional Success, Inc. shares his views.
The CRM is a “customer relationship management” tool that works as a large repository of customer information, but it can be so much more powerful if you unlock its true potential. To…Continue
Added by Brian Pasch on June 22, 2011 at 2:30pm — No Comments