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Featured ADM Member Blog Posts – June 2011 Archive (45)

Virtuales BDC - Completa Salida del Suministro del Modelo Híbrido BDC Servicios

Modelo Híbrido BDC Servicios

 

 

“Los puntos de vista de Glynn Rodean sobre las Mejores prácticas de BDC y su popular…

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Added by Glynn Rodean on June 30, 2011 at 2:16pm — No Comments

Latest stats on Smartphone usage

Great study by ExactTarget on the types of features used by Smartphone owners in the U.S.

Text messaging (SMS) is the most popular, with 38% doing constantly throughout the day vs. 31% using voice and 29% using email constantly.  Overall, over 90% of Smartphone owners use SMS weekly and only 3% never use SMS.

Used on a daily basis:

SMS 77%

Email 66%

Internet 59%

Facebook 50%

Branded Apps 25%

Twitter 15% (74% never use…

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Added by Stan Bradbury on June 30, 2011 at 1:08pm — No Comments

Top Ten Reasons to Utilize Social Media as a Marketing Tool

Social Media is not kids play any longer.  Social Networking has found a home outside of the college dorm and into main stream capitalism.   More and more businesses globally are adopting Social Media Marketing Plans.  Social Media is one of the newest tools available to the global economy, but how does it affect your business?  Why should you invest some of your marketing resources in the direction… Continue

Added by Stephanie Young on June 30, 2011 at 11:00am — No Comments

Building a Social Network Brand Image for Your Company

The word “social” in social network can be a bit misleading when building an online brand for your company.  Social networking was born out of the concept of sharing one’s personal life and not professional endeavors.  Today, people as well as companies are using social media to drive personal and professional branding.  Social networking is still a format that is deeply embedded in…

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Added by Stephanie Young on June 30, 2011 at 9:00am — No Comments

From the Trenches - Social Media - Evolution or Revolution?

Back in the mid-90s, I joined in on what we called the wild, wild web. And it was wild. There were no rules, no major search engines, and most of all, no experts to tell us how to do things. We were free to experiment… and we did. It was a time when one creative soul could fashion an Internet strategy and create an…

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Added by Tom Gorham on June 29, 2011 at 7:00pm — 4 Comments

Mobile Web Browser vs. Mobile Applications

As the attached graph from the Adobe Mobile Experience Survey shows consumers strongly prefer mobile web browsers to applications. 

81% prefer web browser for researching specific product and price information

71% prefer web browser for comparing product and price by different retailers

The complete report is available here:…

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Added by Stan Bradbury on June 29, 2011 at 10:54am — 19 Comments

Grand Theft Auto - Customer!

Grand Theft Auto - Customer:  It’s not a video game—it’s your real profits.  How do other dealers steal your customers?

They park a PPC campaign on your dealership name.  They use your dealership name in their SEO work.  They hijack…

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Added by Keith Shetterly on June 29, 2011 at 10:00am — 4 Comments

Stand Out and Deliver

To build your personal brand that attract prospects and referrals, gain customers by beating out the competition and ultimately increase yours sales; you must differentiate and stand out.  Here are three focus areas that will help you build your own personal brand: 



Under Promise, Over Deliver.  Many sales people will do less than they promise while chasing a…

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Added by Stephanie Young on June 29, 2011 at 7:30am — No Comments

NEW Pistop Speaker for Huntington Beach, CA - The one and only Mr. Ralph Paglia

I am very excited to announce that Ralph Paglia will be part of the PCG Pitstop Conference July 16th and 17th in Huntington Beach, CA. Ralph will be speaking and teaching dealers his insights and exceptional visions. Make sure you register to see Ralph Paglia in action on "Digital Guerilla Marketing Strategies and Tactics" as per Ralph "Don't try these technics without knowing the risks and returns, you need to know what can be done so you will recognize when the competition does it to…

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Added by Lizelle Landino on June 28, 2011 at 10:44pm — 5 Comments

The Google+ Project; Will Mountain View Get It Right This Time?

  

A quick look at the first pieces of the Google+ project.

Will the rumors about Google+ come to fruition? The only people that REALLY know are the Googlers working in the Mountain…

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Added by Ralph Paglia on June 28, 2011 at 3:30pm — 7 Comments

How Likely Is Your Online Community To Recommend You?

That's what it's all about isn't it? To get people to talk about and recommend you to others? So how are you doing? All this work you've been doing with social media and building community, is it working? That is, are you developing the kinds of relationships with people that influences them to want to tell others about you?…

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Added by David Johnson on June 28, 2011 at 9:44am — No Comments

What does basketball have to do with automotive marketing?

 

Here’s a lesson from Sports Illustrated that will explain (and sorry, it doesn’t involve the swimsuit models)…

In February 2009, the editors of Sports Illustrated asked the players in the National Basketball Association this question: “With a game on the line – where one shot will win or…

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Added by Malinda Terreri on June 28, 2011 at 7:30am — 2 Comments

Diaries of an Internet Sales Director - Chapter I

Preface -

After almost a couple of years of working with a leading internet marketing vendor and working the speaking circuit Volker Jaeckel (aka “@VJnator”) returns to the dealership world as an Internet Sales Director. “Here is my story of rejoining the store and the steps I took that made my website the best performing in my group and achieved “#1 CPO Dealer in the state” status six months in a row. Let me share how I believe a new Internet Manager can quickly…

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Added by VJ on June 27, 2011 at 11:00am — No Comments

The Elephant in the Showroom

We’ve heard the complaints for years—for decades, really—about salespeople mishandling the phone, the floor ups, the follow-up, the sale, the close, etc.  And about how, nowadays, they also mishandle the Internet leads, the emails, and so forth.  Even though we “train, train, train!”  Right?  No!  The truth:  The…

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Added by Keith Shetterly on June 27, 2011 at 8:38am — 5 Comments

College Grads Don't Want to Work in a Dealership - How Can We Change That?

What's the automotive retail industry's greatest challenge? According to several top selling dealers I've talked with recently, the answer is the negative perception the public has about car dealers.

 

Their concern isn't focused as much on what the customer thinks, but more so on what potential…

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Added by Cliff Banks on June 27, 2011 at 5:54am — 2 Comments

4 Social Media Legal Issues Dealers Can’t Afford to Ignore

It was bound to happen. The tremendous growth of digital marketing and social media was an invitation for government regulation. For instance, the Federal Trade Commission recently updated its truth-in-advertising guidelines, which were last revised in 1980, to address the commercialism of the Web. Federal and state regulators are taking the position that social media is not a loophole for deceptive marketing practices and are actively enforcing and cracking down on social media deception.…

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Added by Jim Radogna on June 26, 2011 at 6:00pm — 4 Comments

Shetterly's 3 Laws of . . . Online Video

1) Keep It Short.  People don't watch commercials, they Watch Shows and Put Up With Commercials.  And the Internet did NOT improve their patience!

2) Make It Fun to Watch and Share.…

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Added by Keith Shetterly on June 24, 2011 at 2:30pm — No Comments

ADM Members Headline Dallas Digital Marketing Conference

PCG Digital Marketing pleased to announce the workshop schedule for the Dallas PCG Pit Stop which will be held on July 9th and 10th at the Hyatt Regency.

We are pleased to have a fantastic lineup of speakers which include:

  • JD Rucker
  • Dennis Galbraith
  • Paul…
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Added by Brian Pasch on June 24, 2011 at 1:48pm — 3 Comments

Turn Your CRM into a Remarketing Powerhouse





CRM: “Customized Relationship Marketing” or “Continually Representing Me”. Michael Tyman of Professional Success, Inc. shares his views.



The CRM is a “customer relationship management” tool that works as a large repository of customer information, but it can be so much more powerful if you unlock its true potential. To…

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Added by Richelle Farley on June 23, 2011 at 5:29pm — 2 Comments

Are Your Sales Professionals Leveraging Digital Network Tools?

I recently had the pleasure to sit in on a workshop Joe Webb presented at the Chicago PCG Pit Stop conference. Joe gave attendees a number of solid processes to help increase the effectiveness of responding to email prospects.



One of the tips Joe gave attendees was how to reverse engineer lead data and how to research a customer online BEFORE responding. I like… Continue

Added by Brian Pasch on June 22, 2011 at 2:30pm — No Comments

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