Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
I remember when I started in the industry,(only 5 years back! You can call me a spring chicken!) the phrase SEO was not a common term used. I was called "techy" and now it you won't find a GSM or Principal who hasn't heard it at a 20 group! Then the major focus was SEM and finding a way to use the web as a marketing tool, now, if you don't have a strategy in place, you are not keeping up with the Jones'. I was just recently introduced to the FPD strategy, and am wondering if that…Continue
While enjoying the warmer weather with my buddies this weekend, I made a new car enthusiast friend out of a complete stranger. The conversation got started when he asked me if I had ever heard of the Nissan GTR. I looked at him and exclaimed, “Of course! I have a near meltdown every time I see one.” We both go on and on…Continue
Added by Stephanie Young on June 24, 2011 at 7:30am — No Comments
“Deliver on your ideas. Nothing silences critics like success. Raise the bar for yourself and project a greater vision for those around you.” When Tony Paragas shared this statement with me, I felt challenged to seize the moment and share a…Continue
Added by Stephanie Young on June 24, 2011 at 7:00am — No Comments
Added by Arnold Tijerina on June 24, 2011 at 6:52am — No Comments
CRM: “Customized Relationship Marketing” or “Continually Representing Me”. Michael Tyman of Professional Success, Inc. shares his views.
The CRM is a “customer relationship management” tool that works as a large repository of customer information, but it can be so much more powerful if you unlock its true potential. To…Continue
Added by Bill Goodfriend on June 23, 2011 at 10:23am — No Comments
My name is Michael Fischer. I have been selling automobiles for almost forty years. I began way back in 1973 at Kohlenberg Ford in Burlingame CA . I have had the good fortune to sell automobiles across the United States and have worked with and sold for some of the top…Continue
Added by Michael Fischer on June 22, 2011 at 10:58pm — No Comments
Added by Dmitriy Goroshin on June 22, 2011 at 4:30pm — No Comments
Added by Brian Pasch on June 22, 2011 at 2:30pm — No Comments
You send out your direct mail, place newspaper ads and get radio spots all for your car dealer marketing efforts. In the end, what you really want to know is your ROI, and for a good reason. If you’re going to spend the time and money, you want to track the results that are being produced and know that your marketing plan is effective.
But how do you…Continue
Added by Stacy Mueller on June 22, 2011 at 8:14am — No Comments
Sales letters are important tools for effective interactive marketing, lead generation and sales opportunities. Often, the first impression made upon a customer is from a sales letter. Selling is like dating. Imagine you are on a first date, would you present your best one-size-fits-all-everyone-is-the-same-generalize-for-the-masses…
Added by Stephanie Young on June 22, 2011 at 7:00am — No Comments
I met a very interesting person today and what he told me today made me appreciate the conversation and the thought process behind it . The GM complained that he has had severe issues in the past with his Service department and that the service customers ALWAYS USE to complain ;DAY IN AND DAY out! My question instantly was " Well…Continue
Added by Lizelle Landino on June 21, 2011 at 7:41pm — No Comments
Is there really a difference?
You better believe it!
They are far different in comparisons for your Dealership and Strategy for your online dealership marketing. Here are a few things to take into consideration when understanding the difference between…Continue
Automotive consumers will not sit still. Dealers must understand the marketing shift and embrace mobile advertising to reach their consumers who are on the go. The mobile device, be it a phone or tablet, is becoming the hub that…Continue
Here`s Carol Galgano taking delivery of her 2011 Volkswagen Jetta SEL
Added by Ken Beam on June 21, 2011 at 12:30pm — No Comments
J.D. Power and Associates published a white paper in April about “The Death of Demographics: Why Targeting by Purchase Behavior is Most Effective in Automotive Marketing.” This comes as no surprise to those within the digital marketing field, because the onset of so much new technology has shifted the way marketing power is focused.
Those that know me or read my professional blogs know that I'm a GREAT believer in processes, and that I consider that many, many dealerships' profits would increase dramatically from just making THOSE EXISTING PROCESSES WORK FOR THEM. And we never want process to fail us, sure, but it's especially painful when…Continue
Philip Zelinger, the President of Ad Agency Online, L.L.C. and the host of the blog talk radio station WAAOL, All Automotive Advertising News All The Time, announced today that he accepted Practical Systems as a new vendor client. Practical Systems hosts a new consumer centric marketing platform with some unique perspectives on how automobiles should be purchased…Continue
Added by Philip Zelinger on June 20, 2011 at 1:41pm — No Comments
My intention is to reach out to the ladies in the auto space, because the internet not only has changed the way dealerships market and communicate with their customers, it has changed internal positions and added many within dealership organizations. Now with these non traditional positions that rarely attracted women to work in a dealership, now there are many taking the plunge, or already taking BDC Departments, Internet Managers, Sync Specialists, etc.. by the horns. I’ve been at…Continue
Added by Tanesha White on June 20, 2011 at 10:30am — No Comments