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June 2011 ADM Blog Posts (133)

Social Media Historical Milestones

Added by Ralph Paglia on June 30, 2011 at 8:00pm — No Comments

Virtuales BDC - Completa Salida del Suministro del Modelo Híbrido BDC Servicios

Modelo Híbrido BDC Servicios

 

 

“Los puntos de vista de Glynn Rodean sobre las Mejores prácticas de BDC y su popular…

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Added by Glynn Rodean on June 30, 2011 at 2:16pm — No Comments

Latest stats on Smartphone usage

Great study by ExactTarget on the types of features used by Smartphone owners in the U.S.

Text messaging (SMS) is the most popular, with 38% doing constantly throughout the day vs. 31% using voice and 29% using email constantly.  Overall, over 90% of Smartphone owners use SMS weekly and only 3% never use SMS.

Used on a daily basis:

SMS 77%

Email 66%

Internet 59%

Facebook 50%

Branded Apps 25%

Twitter 15% (74% never use…

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Added by Stan Bradbury on June 30, 2011 at 1:08pm — No Comments

Outsourcing Social Media as Part of Your Dealership Marketing Plan: FAQ

The newest keeping up with the Jones’s marketing trend is Social Media Marketing.  Social Networking has found a home in American Capitalism as the twenty-something crowd has become a strong demographic in today’s enterprise.  Business hours have been replaced with 24/7 virtual access to your dealership.  Social Media Marketing has become a channel for customer support, service and…

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Added by Stephanie Young on June 30, 2011 at 11:00am — No Comments

Top Ten Reasons to Utilize Social Media as a Marketing Tool

Social Media is not kids play any longer.  Social Networking has found a home outside of the college dorm and into main stream capitalism.   More and more businesses globally are adopting Social Media Marketing Plans.  Social Media is one of the newest tools available to the global economy, but how does it affect your business?  Why should you invest some of your marketing resources in the direction… Continue

Added by Stephanie Young on June 30, 2011 at 11:00am — No Comments

Save Money...Cut Wasted Distribution...

Cutting Wasted Distribution.pdf

Added by Liz Krewson on June 30, 2011 at 10:59am — No Comments

Building a Social Network Brand Image for Your Company

The word “social” in social network can be a bit misleading when building an online brand for your company.  Social networking was born out of the concept of sharing one’s personal life and not professional endeavors.  Today, people as well as companies are using social media to drive personal and professional branding.  Social networking is still a format that is deeply embedded in…

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Added by Stephanie Young on June 30, 2011 at 9:00am — No Comments

Helping Goldilocks Find the Right Car

Below is one of my favorite tales of two dealerships. It is a favorite story because I believe both dealerships had the best of intentions, just one made a positive impact and the other a not so positive impact on how one woman in a vast world of consumers experienced buying her first brand new car.

 

The ink on the…

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Added by Stephanie Young on June 30, 2011 at 7:00am — No Comments

From the Trenches - Social Media - Evolution or Revolution?

Back in the mid-90s, I joined in on what we called the wild, wild web. And it was wild. There were no rules, no major search engines, and most of all, no experts to tell us how to do things. We were free to experiment… and we did. It was a time when one creative soul could fashion an Internet strategy and create an…

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Added by Tom Gorham on June 29, 2011 at 7:00pm — 4 Comments

Social Media Brings New Engagement to TV



Live-tweeting supports live viewing…

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Added by TERRY GIBSON on June 29, 2011 at 11:57am — No Comments

Mobile Web Browser vs. Mobile Applications

As the attached graph from the Adobe Mobile Experience Survey shows consumers strongly prefer mobile web browsers to applications. 

81% prefer web browser for researching specific product and price information

71% prefer web browser for comparing product and price by different retailers

The complete report is available here:…

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Added by Stan Bradbury on June 29, 2011 at 10:54am — 19 Comments

Grand Theft Auto - Customer!

Grand Theft Auto - Customer:  It’s not a video game—it’s your real profits.  How do other dealers steal your customers?

They park a PPC campaign on your dealership name.  They use your dealership name in their SEO work.  They hijack…

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Added by Keith Shetterly on June 29, 2011 at 10:00am — 4 Comments

Increasing Facebook "likes" organically?

So I'm the Social Media Consultant for my dealership, among other responsibilities, and I'm really trying to focus a lot of my energy on getting our Facebook page more activity. We currently have 213 likes on our page (33 of which since I took over 90 days ago), but I want more. Let me tell you a little more about how I roll:

  • I keep the page conversational. No talk about sales or car-buying.
  • I discuss a LOT of community events, outside of the events we're involved in…
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Added by Anna Shetler on June 29, 2011 at 8:59am — 3 Comments

Stand Out and Deliver

To build your personal brand that attract prospects and referrals, gain customers by beating out the competition and ultimately increase yours sales; you must differentiate and stand out.  Here are three focus areas that will help you build your own personal brand: 



Under Promise, Over Deliver.  Many sales people will do less than they promise while chasing a…

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Added by Stephanie Young on June 29, 2011 at 7:30am — No Comments

Can I Get a Witness!?!?!?!

I never question the freshness of a candy bar when I buy it.  If the candy bar is not up to my standard, I toss it.  It would “cost” me more in effort than what I spent on the candy bar to report my dissatisfaction.  When it comes to big ticket items, there is a lot more at “risk” and customer satisfaction becomes a turning point in the decision making process.  So how can a salesperson…

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Added by Stephanie Young on June 29, 2011 at 7:00am — No Comments

NEW Pistop Speaker for Huntington Beach, CA - The one and only Mr. Ralph Paglia

I am very excited to announce that Ralph Paglia will be part of the PCG Pitstop Conference July 16th and 17th in Huntington Beach, CA. Ralph will be speaking and teaching dealers his insights and exceptional visions. Make sure you register to see Ralph Paglia in action on "Digital Guerilla Marketing Strategies and Tactics" as per Ralph "Don't try these technics without knowing the risks and returns, you need to know what can be done so you will recognize when the competition does it to…

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Added by Lizelle Landino on June 28, 2011 at 10:44pm — 5 Comments

Internet Battle Plan VI Comes To Las Vegas on July 20-22



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Added by Ralph Paglia on June 28, 2011 at 4:00pm — No Comments

The Google+ Project; Will Mountain View Get It Right This Time?

  

A quick look at the first pieces of the Google+ project.

Will the rumors about Google+ come to fruition? The only people that REALLY know are the Googlers working in the Mountain…

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Added by Ralph Paglia on June 28, 2011 at 3:30pm — 7 Comments

+1 Button Comes To Google Adwords for Dealers

The +1 button which has been added to organic search results is now coming to your Adwords campaign. I love how Google continues to "socialize" SERP pages and it also changes the game in regards to being on Google Page One.

18 months ago being on Page One was the goal of most Automotive SEO strategists. Today, you need to make sure your online reviews, social media "likes", and now "+1's" also show…

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Added by Brian Pasch on June 28, 2011 at 3:00pm — No Comments

Catering to the Gen Y Car Buyer

Hi all,

 

After reading Arnold Tijerina's post about Mark Rikess' Digital Dealer webinar (seen here:'Digital Dealer Webinar with Mark Rikess 6/30 at 11:30am EDT'), I had a couple of thoughts.

 

How has your dealership dealt with the new generation of car buyers? Like Arnold's post said, my generation wants the car-buying process as smooth and easy as…

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Added by Will Michaelson on June 28, 2011 at 12:32pm — 2 Comments

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