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Featured ADM Member Blog Posts – June 2010 Archive (38)

Dealership Analytics = Elementary Math's “Double-check your work.”

What would Mrs. Miller say if she saw most of us today? Would she be sorely disappointed that some of us abandoned the process of double-checking all that hard work? Would she grab us by the ear and walk us to the front of the class making an example out of us?



I don't know about you, but nightmares of that embarrassment keeps me on the straight and narrow in regards to doing my best and double checking it when I am done. In business the best way to begin checking your work is… Continue

Added by Katie Urbain on June 30, 2010 at 9:22am — No Comments

Tim Jennings to Present at the Dealer Internet Battle Plan Ballys Atlantic City July 6 7 8

After 20 years in the car business I have seen a lot come and go. When I started selling cars we did dealer trades on the ole' green screen computer. The fax machine was about as old as e-commerce is today. I have seen a lot of tips, tricks, tactics and techniques come and go. Never in the history of selling cars have we had so much opportunity the we could initiate for little or…

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Added by Tim Jennings on June 29, 2010 at 5:00pm — No Comments

Follow this customer down the rabbit hole of getting a quote



I found this post on a BMW message board and felt it was important enough to post in a few places.





The author of this post wanted a very specific configuration on a new BMW and couldn't get one from the two dealerships in his hometown. So he sent in an information request with every dealer within a 200 mile radius

and documented every bit of the experience for…

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Added by Phillip Cannon on June 28, 2010 at 8:00am — 2 Comments

Marketing Benefits of Reaching out to your Community.

My colleague wrote a fabulous blog post last week about community outreach, and it is really making me think about how I approach social media marketing.



It's a common idea in social media marketing in general to be sure to comment about and promote others more than you promote yourself. This idea while fabulous is not always easy to… Continue

Added by Katie Urbain on June 28, 2010 at 6:47am — 2 Comments

'Twas the Night Before the Dealer Internet Battle Plan

'Twas the night before the Battle Plan, when all through AC
The phones were a ringing to score the last seats
The powerpoint presentations were rehearsed with care
By the great speakers enlisted who soon would be there.


The attendees were booking their rooms and their flights
at Bally's Casino on the boardwalk, that's right.
And I in my suit and 'Da Man' in his cap
Look over our sessions until its a…
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Added by Joe Webb on June 27, 2010 at 3:54pm — 2 Comments

Dealer Reputation Enhanced by DealerRater Spotlight: Gene Reed Toyota

Example of a DealerRater Dealership Spotlight Featuring: Gene Reed Toyota…

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Added by Ralph Paglia on June 27, 2010 at 12:00pm — 1 Comment

Are You a Social Networking Mutant?

Mike Elgan



Have you ever tried to get an older person to use Facebook?



We bought my grandmother an iPad for her 98th birthday last week. Tellingly, she was able to use it very

quickly and easily.…

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Added by Gary Weinberg on June 25, 2010 at 9:16am — 1 Comment

Facebook Video Review Channel Tabs

Facebook Video Testimonial Pag

If you believe in the power of customer testimonial videos, why don't you leverage them with a video review tab right on your Facebook Fan Page. We recommend that you create a seprate YouTube channel for reviews. Advanced digital marketing dealers will create at least two channels: one for sales and one for service.

The YouTube video channel…

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Added by Brian Pasch on June 25, 2010 at 7:30am — 2 Comments

Facebook Fans of Car Dealers; What Are They Worth in REAL Money?

How Much Is a Facebook Fan Really Worth?

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Added by Ralph Paglia on June 24, 2010 at 10:00pm — 2 Comments

Don't Hit Yourself With a Hammer! . . .

"It's not what you have, but what you use, that makes the difference." -- Zig Zigler

I am no expert, but I'd say the #1 problem with dealerships today is that their process hasn't changed but the shopper has--or, more accurately, the dealership's lack of good process hasn't changed. As a dealer, do you have a process? Is it modern and in use? Then you're doing well, no matter what tools you have, and so better tools…

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Added by Keith Shetterly on June 23, 2010 at 11:30am — 3 Comments

Is Your Website iPad Friendly?



Have you checked your website using an iPad? I strongly suggest that you do because the number of iPad visitors to your website is increasing.

With the popularity of the device, you will need to honestly evaluate the experience for an iPad user and make any necessary adjustments.

In particular, search boxes and forms should be spaced appropriately to make it easy to use on the iPad. Buttons can be added on some pages to simplify the surfing…

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Added by Brian Pasch on June 23, 2010 at 4:30am — No Comments

They're Here - The 2011 Infiniti M37 And M56

by Thomas Rosquin







Infiniti has just unleashed their most powerful M Class in history. The all new 2011 Infiniti M37 and 2011 Infiniti M56 are the pinnacle of the Infiniti lineup. With much anticipation dealerships across the nation are now taking delivery and showcasing these ultra performance luxury sedans. The new M37 and M37x all-wheel-drive is powered by a 3.7-liter V-6 engine with 330… Continue

Added by Gary Weinberg on June 21, 2010 at 9:17am — No Comments

The 10 Commandments of Social Media

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Added by Ralph Paglia on June 21, 2010 at 2:30am — 9 Comments

Link Building To Increase Your Visibility Online

Automotive SEO Links A patent was awarded to Google in May that many are calling the Reasonable Surfer Patent. The patent was filed six years ago and granted on May 11, 2010.

I question the relevance of the patent since so much has changed in the past 6 years in regards to Google search and…

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Added by Brian Pasch on June 20, 2010 at 5:30am — 12 Comments

Dealer Internet Battle Plan Workshop

Time: July 6, 2010 to July 8, 2010

Location:…

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Added by Ralph Paglia on June 18, 2010 at 6:30pm — No Comments

Enrich Your Business Mindset in 30 Minutes

I am fortunate to have friends that are truly committed to helping me succeed in life and no one better exemplifies that better than Rick Ivone my trainer. In addition to being a true go-giver and an encouragement for my business, Rick has helped me to:

  • Integrate exercise back into my life
  • Realize the importance of feeding my body the right foods
  • Shed 25 pounds of fat off my body since January…
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Added by Brian Pasch on June 18, 2010 at 1:30am — 1 Comment

How To Encourage Your Dealership's Employees to Use Facebook

First and foremost, it is critical for your dealership to set up standardized rules and guidelines for your employees to abide by when engaging in social networks.…

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Added by Stacy Mueller on June 16, 2010 at 3:06pm — 3 Comments

Where Have All the Leaders Gone?

When was the last time you worked with a manager and said, “that person is a great leader”? Early in my career, I can honestly say I learned more about what kind of leader I didn’t want to be rather than the kind I do want to be. Unfortunately, I found myself learning and practicing management traits of those poor leaders. It wasn’t until someone cared about me enough to tell me “you’re a prick to people at times” that I realized I needed to do something about…

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Added by Hoss Devine on June 13, 2010 at 5:00pm — 14 Comments

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