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June 2010 ADM Blog Posts (84)

Sales Tech Tip

Sales tech Tip... Get specific address information and phone numbers sent to your cell phone or personal device by text messaging Google - perfect for those last minute "I forgot the number/ address" moments on the way to a sales call or when setting up dinner reservations with an important client (or figuring out who else you might see if an appointment cancels or runs shorter than expected).

Here's how...

1. Set up Google in the contacts list of your device in the same way you… Continue

Added by Ric McCoy on June 16, 2010 at 8:02am — No Comments

CSI From The Sales Prevention Department

Something else that has often struck me in vehicle retail are the “forensic vendors”, all providing CSI-like “after the sale was prevented” information. Recorded calls that show how badly the call was bungled. CRM reports that list who wasn’t called back for the last three days. And the latest, Reputation Management reports that show you how much folks have already disliked you.…


Added by Keith Shetterly on June 14, 2010 at 1:30pm — 5 Comments

You work hard for your leads. You can’t afford to miss a single opportunity.

A tight market also means an incredibly competitive one. Call handing is a critical factor in the success of maintaining satisfied customers and generating new leads. You need to know that your staff is handling each opportunity professionally as well as efficiently. So, how do you know if your calls are being handled properly by your sales people? How can you tell that they are handling situations effectively and selling what you want them to be selling in the right way?

The solution… Continue

Added by Who's Calling on June 14, 2010 at 1:16pm — No Comments

The Portable People Meter could Shake-Up Ohio Advertising

With five metro areas that all rank in the top 100 for media markets in the United States, advertising in Ohio is a competitive, big-business industry and major contributor to the State's economy. Despite shifts in marketing budgets that focus more on having a presence on the Internet, TV and radio advertising are still an… Continue

Added by Blue Dog Productions on June 14, 2010 at 12:30pm — No Comments

Where Have All the Leaders Gone?

When was the last time you worked with a manager and said, “that person is a great leader”? Early in my career, I can honestly say I learned more about what kind of leader I didn’t want to be rather than the kind I do want to be. Unfortunately, I found myself learning and practicing management traits of those poor leaders. It wasn’t until someone cared about me enough to tell me “you’re a prick to people at times” that I realized I needed to do something about…


Added by Hoss Devine on June 13, 2010 at 5:00pm — 14 Comments

Generating More Revenue With Fixed Ops Digital Marketing

car dealer service seo It's no wonder that car dealers are often confused at the myriad of digital marketing tools and solutions that are offered to them. Every time I open a trade publication I see a new vendor offering Automotive SEO, Chat, Video Optimization, Social Media and SEM software that claim to make their digital marketing efforts more effective.

As PCG Digital Marketing has expanded its own offerings to car dealers, none…


Added by Brian Pasch on June 13, 2010 at 8:00am — 4 Comments

AdAgencyOnline.Net Uses Social Media To Teach Automotive Advertising Agencies About Automotive Advertising On The Internet

Automotive advertising agencies don't know what they don't know and they are turning to social networking communities like http://AdAgencyOnline.Net to listen and learn about the increasing role of social media in automotive advertising. Philip Zelinger, the President of Ad…


Added by Philip Zelinger on June 11, 2010 at 11:00am — No Comments

Saving Chevrolet Means Sending ‘Chevy’ to Dump (Thank you: Larry Bruce and Matt Watson)

Bye-bye, indeed, Miss American Pie. If…


Added by Ralph Paglia on June 10, 2010 at 11:30pm — 27 Comments

Dealers Can and Must Take a Bigger Slice of the $32 Billion Accessories Pie

It’s hard to believe, but true: dealerships are leaving almost a million dollars per store, on average, per year in accessories sales literally on the showroom floor. At a time when dealership profits are being squeezed like never before, one of the highest margin opportunities available – vehicle accessories sales – simply isn’t being

leveraged in most…


Added by Mike Martinez on June 10, 2010 at 11:00pm — 2 Comments

Dealership Search Engine Results Page and Ranking Analysis Offer

Automotive Search Engine Marketing (SEM)

With more than 70% of people using search engines to find websites, our goal is to direct this audience to your dealership's website. The.BZ…


Added by Ralph Paglia on June 10, 2010 at 10:00pm — No Comments

GM Really Get a Clue

Its 9 pm and I get this tweet from Matt Watson of VIN Solutions.

“Saving Chevrolet Means Sending ‘Chevy’ to Dump

When I clicked the link and started reading the article, I found myself saying “WHAT!” There are no words to describe the level of ridiculous here. GM doesn’t have a brand recognition problem. GM has a business…


Added by Larry Bruce on June 10, 2010 at 7:00pm — 8 Comments

Social Gadgets; iGoogle Has Expanded Range with New Social Apps


Added by Ralph Paglia on June 10, 2010 at 1:30am — No Comments

I Will Close You. Today.

When I woke this morning,

I ‘strapped on’ a correct, positive mindset,

Much like a soldier going into battle.

Which is what being in sales today is like.

(That is no disrespect to our true heroes.)

I took stock of yesterday’s successes &…


Added by Scott Colley on June 9, 2010 at 11:00pm — 1 Comment

GM Returns To The Super Bowl

Great news in the automotive advertising world this week. According to the Wall Street Journal, General Motors (GM) is returning to the Super Bowl after going two years without producing any commercials for the big game. Even better is that the WSJ is also reporting that automakers ranging from Hyundai to Volkswagen are also putting up money for some uber-expensive ad…


Added by Blue Dog Productions on June 9, 2010 at 1:52pm — No Comments

The Benefits of Encouraging Employees to Use Facebook at Your Dealership

Your employees are already some of the best brand ambassadors you have (this is especially true of dealerships that have a great relationship with their employees) and are currently representing you. And in most circumstances, they are probably doing so completely unsupervised and without organization. When given direction and incentive (i.e., motivated), they can serve as your best marketers!… Continue

Added by Stacy Mueller on June 9, 2010 at 1:00pm — 2 Comments

What are your thoughts on live online chat on your website(s)

I would love to hear your thoughts on live online chat on your websites. Do you think it is viable? Have you had or are you currently involved with a chat company? The good bad and the ugly...Somebody tell me why not every dealer in the world would not want to "talk" to every visitor on their website(s).


Added by Rick Wuest on June 9, 2010 at 9:30am — 4 Comments

The Power of a Name

Should you own your name in Paid Search?

The short answer is Yes.

I’ve heard both sides of the argument, but recently released research makes the topic relevant again.

The study showed that the top Google ranking gets nearly twice the… Continue

Added by Jim Flint on June 8, 2010 at 8:00pm — 4 Comments

AdAgencyOnline.Net Links Social Networking Sites For Automotive Advertising Agencies On Auto Industry Insiders

AdAgencyOnline.Net is one of many online automotive advertising resource / networking portals that have formed to share best practices for automotive advertising agencies using social media. Philip Zelinger, the President of Ad Agency Online, L.L.C. and the host of the blog talk radio station…


Added by Philip Zelinger on June 8, 2010 at 8:22am — 1 Comment

Things to Consider when Hiring a Video Production Company

As digital communications continue to progress, law firms across the country have been given numerous channels to connect with prospective clients and correspond with current ones. The Internet has led to an emphasis on law firm marketing efforts extending beyond the television, but that doesn't mean your automotive advertising budget should cut out the traditional 30-second local commercial.… Continue

Added by Blue Dog Productions on June 8, 2010 at 6:30am — No Comments

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