Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers
Added by Ric McCoy on June 16, 2010 at 8:02am — No Comments
Something else that has often struck me in vehicle retail are the “forensic vendors”, all providing CSI-like “after the sale was prevented” information. Recorded calls that show how badly the call was bungled. CRM reports that list who wasn’t called back for the last three days. And the latest, Reputation Management reports that show you how much folks have already disliked you.…Continue
Added by Who's Calling on June 14, 2010 at 1:16pm — No Comments
Added by Blue Dog Productions on June 14, 2010 at 12:30pm — No Comments
When was the last time you worked with a manager and said, “that person is a great leader”? Early in my career, I can honestly say I learned more about what kind of leader I didn’t want to be rather than the kind I do want to be. Unfortunately, I found myself learning and practicing management traits of those poor leaders. It wasn’t until someone cared about me enough to tell me “you’re a prick to people at times” that I realized I needed to do something about…Continue
It's no wonder that car dealers are often confused at the myriad of digital marketing tools and solutions that are offered to them. Every time I open a trade publication I see a new vendor offering Automotive SEO, Chat, Video Optimization, Social Media and SEM software that claim to make their digital marketing efforts more effective.
As PCG Digital Marketing has expanded its own offerings to car dealers, none…
Automotive advertising agencies don't know what they don't know and they are turning to social networking communities like http://AdAgencyOnline.Net to listen and learn about the increasing role of social media in automotive advertising. Philip Zelinger, the President of Ad…Continue
Added by Philip Zelinger on June 11, 2010 at 11:00am — No Comments
It’s hard to believe, but true: dealerships are leaving almost a million dollars per store, on average, per year in accessories sales literally on the showroom floor. At a time when dealership profits are being squeezed like never before, one of the highest margin opportunities available – vehicle accessories sales – simply isn’t being
leveraged in most…
Automotive Search Engine Marketing (SEM)
With more than 70% of people using search engines to find websites, our goal is to direct this audience to your dealership's website. The.BZ…Continue
Added by Ralph Paglia on June 10, 2010 at 10:00pm — No Comments
Its 9 pm and I get this tweet from Matt Watson of VIN Solutions.
“Saving Chevrolet Means Sending ‘Chevy’ to Dump http://www.nytimes.com/2010/06/10/automobiles/10chevy.html?src=mv “
When I clicked the link and started reading the article, I found myself saying “WHAT!” There are no words to describe the level of ridiculous here. GM doesn’t have a brand recognition problem. GM has a business…
Added by Ralph Paglia on June 10, 2010 at 1:30am — No Comments
When I woke this morning,
I ‘strapped on’ a correct, positive mindset,
Much like a soldier going into battle.
Which is what being in sales today is like.
(That is no disrespect to our true heroes.)
I took stock of yesterday’s successes &…
Great news in the automotive advertising world this week. According to the Wall Street Journal, General Motors (GM) is returning to the Super Bowl after going two years without producing any commercials for the big game. Even better is that the WSJ is also reporting that automakers ranging from Hyundai to Volkswagen are also putting up money for some uber-expensive ad…Continue
Added by Blue Dog Productions on June 9, 2010 at 1:52pm — No Comments
I would love to hear your thoughts on live online chat on your websites. Do you think it is viable? Have you had or are you currently involved with a chat company? The good bad and the ugly...Somebody tell me why not every dealer in the world would not want to "talk" to every visitor on their website(s).
Should you own your name in Paid Search?
The short answer is Yes.
I’ve heard both sides of the argument, but recently released research makes the topic relevant again.
AdAgencyOnline.Net is one of many online automotive advertising resource / networking portals that have formed to share best practices for automotive advertising agencies using social media. Philip Zelinger, the President of Ad Agency Online, L.L.C. and the host of the blog talk radio station…Continue
Added by Clarence U Romero on June 8, 2010 at 7:36am — No Comments
Added by Blue Dog Productions on June 8, 2010 at 6:30am — No Comments