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June 2010 ADM Blog Posts (85)

Why has Facebook, LinkedIn and You Tube exploded with consumers?

Because it’s effective! Customers want relevant content and ability to view events on videos in minutes not days or even weeks.



Is your dealership using traditional forms of promoting or taking advantage of internet social media in one application?



Sending all of your key messages and offers in a single e-mail is becoming the most cost effective…

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Added by Terry Alling on June 30, 2010 at 12:35pm — No Comments

Dealership Analytics = Elementary Math's “Double-check your work.”

What would Mrs. Miller say if she saw most of us today? Would she be sorely disappointed that some of us abandoned the process of double-checking all that hard work? Would she grab us by the ear and walk us to the front of the class making an example out of us?



I don't know about you, but nightmares of that embarrassment keeps me on the straight and narrow in regards to doing my best and double checking it when I am done. In business the best way to begin checking your work is… Continue

Added by Katie Urbain on June 30, 2010 at 9:22am — No Comments

Tim Jennings to Present at the Dealer Internet Battle Plan Ballys Atlantic City July 6 7 8

After 20 years in the car business I have seen a lot come and go. When I started selling cars we did dealer trades on the ole' green screen computer. The fax machine was about as old as e-commerce is today. I have seen a lot of tips, tricks, tactics and techniques come and go. Never in the history of selling cars have we had so much opportunity the we could initiate for little or…

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Added by Tim Jennings on June 29, 2010 at 5:00pm — No Comments

Sell More Cars Every Month With Solutions from Infinite Prospects

A lot has been happening the last 90 days, so I wanted to remind

you about the products and services available from Infinite Prospects:…
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Added by Adam Ross on June 29, 2010 at 4:41pm — No Comments

Is Social Media REALLY Free? What does it cost you?

Caveat Emptor: Free isn't always free

by William Weidendorf



Almost everyone nowadays has a Facebook profile, most of us have LinkedIn accounts, and even some of us have Twitter accounts. And they were all free. This is great!



Next thing you know, you are signing up your businesses for a company Facebook Fan (now "Like") page and a business Twitter account, and it's still free!…

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Added by Katie Urbain on June 29, 2010 at 1:30pm — 1 Comment

Follow this customer down the rabbit hole of getting a quote



I found this post on a BMW message board and felt it was important enough to post in a few places.





The author of this post wanted a very specific configuration on a new BMW and couldn't get one from the two dealerships in his hometown. So he sent in an information request with every dealer within a 200 mile radius

and documented every bit of the experience for…

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Added by Phillip Cannon on June 28, 2010 at 8:00am — 2 Comments

Marketing Benefits of Reaching out to your Community.

My colleague wrote a fabulous blog post last week about community outreach, and it is really making me think about how I approach social media marketing.



It's a common idea in social media marketing in general to be sure to comment about and promote others more than you promote yourself. This idea while fabulous is not always easy to… Continue

Added by Katie Urbain on June 28, 2010 at 6:47am — 2 Comments

Dan Galante Spokesperson seeks Marketing opportunity in the Automotive Industry

Hi I am Dan Galante, former head of the New York City Sales Territory for Diversified Dental Sales. During my time in this post, I called on Dental Professionals, selling them my company's products and services. I was responsible for all details in the territory along with promoting my company's brand to Dental professionals who were previously unfamiliar with our offerings. I also represented my company at the Greater New York Dental Meeting at the Jacob Javits Center, where I showcased…

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Added by Dan Galante on June 27, 2010 at 5:46pm — No Comments

'Twas the Night Before the Dealer Internet Battle Plan

'Twas the night before the Battle Plan, when all through AC
The phones were a ringing to score the last seats
The powerpoint presentations were rehearsed with care
By the great speakers enlisted who soon would be there.


The attendees were booking their rooms and their flights
at Bally's Casino on the boardwalk, that's right.
And I in my suit and 'Da Man' in his cap
Look over our sessions until its a…
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Added by Joe Webb on June 27, 2010 at 3:54pm — 2 Comments

Dealer Reputation Enhanced by DealerRater Spotlight: Gene Reed Toyota

Example of a DealerRater Dealership Spotlight Featuring: Gene Reed Toyota…

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Added by Ralph Paglia on June 27, 2010 at 12:00pm — 1 Comment

Building and maintaining relationships is different today

The auto industry seems to be reflecting recently on its glory days. Many of the models coming out have a nostagic feel including the mustang and the camaro. Ford posted recently on their facebook page this great collection of historical photos.You can check them out at: http://tinyurl.com/2aukuqm

But with all this reflection, it makes me think that maybe we all need to think more about what…

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Added by Patti Swanson on June 26, 2010 at 2:00pm — 6 Comments

2008 Audi RS4 Cabriolet, Quattro GmbH's Stephan Reil

Just about the time that a Misano Red 2008 Audi RS4 Cabriolet arrived in

the Autoblog Garage, the very last examples of the breed were rolling

off the assembly line at the Quattro GmbH facility in Neckarsulm

Germany. During my trip to Germany a couple of weeks prior for the

launch drive of the new Audi

A4 Avant
, we had an opportunity to sit down in Neckarsulm with… Continue

Added by Michael Weinberg on June 25, 2010 at 7:08pm — No Comments

Audi 2008 RS4 Cabriolet review

It's hard to make a case for the Audi

RS4 Cabriolet…



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Added by Michael Weinberg on June 25, 2010 at 5:30pm — 1 Comment

HOW TO: Evaluate Your Social Media Plan

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Added by Gary Weinberg on June 25, 2010 at 2:35pm — No Comments

Are You a Social Networking Mutant?

Mike Elgan



Have you ever tried to get an older person to use Facebook?



We bought my grandmother an iPad for her 98th birthday last week. Tellingly, she was able to use it very

quickly and easily.…

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Added by Gary Weinberg on June 25, 2010 at 9:16am — 1 Comment

Facebook Video Review Channel Tabs

Facebook Video Testimonial Pag

If you believe in the power of customer testimonial videos, why don't you leverage them with a video review tab right on your Facebook Fan Page. We recommend that you create a seprate YouTube channel for reviews. Advanced digital marketing dealers will create at least two channels: one for sales and one for service.

The YouTube video channel…

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Added by Brian Pasch on June 25, 2010 at 7:30am — 2 Comments

Facebook Fans of Car Dealers; What Are They Worth in REAL Money?

How Much Is a Facebook Fan Really Worth?

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Added by Ralph Paglia on June 24, 2010 at 10:00pm — 2 Comments

Create Brand Awareness Through Non-Profit Work

At Blue Dog, our number one goal is to increase the market share and create dazzling advertising for your law firm, car dealership, or any small- to mid-sized business. We do this through effective branding and image-building strategies across traditional mediums that reach your target audience. With summer weather in full-swing across the country, perhaps it's time to offer a…

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Added by Blue Dog Productions on June 24, 2010 at 11:00am — No Comments

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