Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Is your dealership using traditional forms of promoting or taking advantage of internet social media in one application?
Sending all of your key messages and offers in a single e-mail is becoming the most cost effective…Continue
Added by Terry Alling on June 30, 2010 at 12:35pm — No Comments
Added by Katie Urbain on June 30, 2010 at 9:22am — No Comments
After 20 years in the car business I have seen a lot come and go. When I started selling cars we did dealer trades on the ole' green screen computer. The fax machine was about as old as e-commerce is today. I have seen a lot of tips, tricks, tactics and techniques come and go. Never in the history of selling cars have we had so much opportunity the we could initiate for little or…Continue
Added by Tim Jennings on June 29, 2010 at 5:00pm — No Comments
Added by Adam Ross on June 29, 2010 at 4:41pm — No Comments
Caveat Emptor: Free isn't always free
by William Weidendorf
Almost everyone nowadays has a Facebook profile, most of us have LinkedIn accounts, and even some of us have Twitter accounts. And they were all free. This is great!
Next thing you know, you are signing up your businesses for a company Facebook Fan (now "Like") page and a business Twitter account, and it's still free!…Continue
I found this post on a BMW message board and felt it was important enough to post in a few places.
The author of this post wanted a very specific configuration on a new BMW and couldn't get one from the two dealerships in his hometown. So he sent in an information request with every dealer within a 200 mile radius
and documented every bit of the experience for…
Added by Ralph Paglia on June 27, 2010 at 8:30am — No Comments
The auto industry seems to be reflecting recently on its glory days. Many of the models coming out have a nostagic feel including the mustang and the camaro. Ford posted recently on their facebook page this great collection of historical photos.You can check them out at: http://tinyurl.com/2aukuqm
But with all this reflection, it makes me think that maybe we all need to think more about what…Continue
Added by Michael Weinberg on June 25, 2010 at 7:08pm — No Comments
Added by Gary Weinberg on June 25, 2010 at 2:35pm — No Comments
Have you ever tried to get an older person to use Facebook?
We bought my grandmother an iPad for her 98th birthday last week. Tellingly, she was able to use it very
quickly and easily.…
If you believe in the power of customer testimonial videos, why don't you leverage them with a video review tab right on your Facebook Fan Page. We recommend that you create a seprate YouTube channel for reviews. Advanced digital marketing dealers will create at least two channels: one for sales and one for service.
The YouTube video channel…
Added by Michael Weinberg on June 24, 2010 at 7:15pm — No Comments
At Blue Dog, our number one goal is to increase the market share and create dazzling advertising for your law firm, car dealership, or any small- to mid-sized business. We do this through effective branding and image-building strategies across traditional mediums that reach your target audience. With summer weather in full-swing across the country, perhaps it's time to offer a…Continue
Added by Blue Dog Productions on June 24, 2010 at 11:00am — No Comments
Added by Mark Hourany on June 23, 2010 at 9:00pm — No Comments