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June 2008 ADM Blog Posts (43)

AdAgencyOnline.Net Focuses Automotive Advertising on Processes and People

Conventional automotive advertising has been redefined by AdAgencyOnline.Net to include today’s cutting edge automotive advertising technologies and Internet based applications along with yesterday’s broadcast and print media. Most automotive advertising agencies have already learned to direct their automotive advertising to both their real and virtual auto dealer showrooms but in today’s shrinking auto industry that isn’t enough to guarantee… Continue

Added by Philip Zelinger on June 30, 2008 at 11:19am — No Comments

That $500 ACV Might Have Just Been Bumped to $4,000 with New Government Cash Incentive!

Drivers paid to retire old cars - WASHINGTON -- Some U.S. states and Canada are boosting efforts to get older, dirtier cars off the roads. The moves come as people are holding onto vehicles longer than ever, amid a weakening economy. And it's expected that people will hold on to their cars and trucks even longer when new U.S. fuel efficiency rules boosting the industrywide, fleet average to 35 miles… Continue

Added by Ralph Paglia on June 30, 2008 at 7:00am — No Comments

Check Out AskTheManager.com to Grow Your Leadership Skills

I recently received an email from a very successful automotive industry leader who I feel privileged to call a friend... He asked to remain anonymous, so I will respect his wishes. His message invited me to visit a new website located at www.AskTheManager.com.



Since I would some day like to be as successful and well respected as my patron, I clicked on the link and visited the site. Now, for those of you who are wondering,… Continue

Added by Ralph Paglia on June 29, 2008 at 11:00am — 1 Comment

Not All Online Advertising Networks are Created Equal! Why is Specific Media Better?

Specific Media's extensive insight into actionable consumer data is unmatched in the industry. When integrated with the company's advanced targeting platform and Premium Network, this powerful combination gives advertisers the ability to target consumers with unsurpassed scale and accuracy. For case studies, information and more visit www.specificmedia.com. ADP Digital Advertising is proud to provide the Specific Media Ad network within their suite of… Continue

Added by Ralph Paglia on June 28, 2008 at 10:30pm — No Comments

AdAgencyOnline.Net Reviews Vendors On “Automotive Advertising Experts” Blog Talk Radio Show

Auto industry vendors that have earned a “preferred vendor” status on AdAgencyOnline.Net’s FREE automotive advertising resource/networking portal were placed under review today on the site’s blog talk radio show, “Automotive Advertising Experts.” Philip Zelinger hosts the show on the portal’s blog talk radio station, WAAOL, All… Continue

Added by Philip Zelinger on June 27, 2008 at 1:40pm — No Comments

AdAgencyOnline.Net “Toasts” ADP’s Automotive Advertising Expert - Ralph Paglia

Automotive advertising agencies have learned to visit AdAgencyOnline.Net – a FREE automotive advertising resource/networking portal – every Thursday between 12:00 noon EST and 12:30 PM EST to tune into the “Lunch With Ralph” show featured on the site’s blog talk radio station, WAAOL, All Automotive Advertising News All Of The Time.… Continue

Added by Philip Zelinger on June 26, 2008 at 11:41am — No Comments

Multi-Platform Ads Boost Effectiveness Of Campaigns: Impact Extends Beyond Reach To Customer Behavior

Multi-Platform Ads Boost Effectiveness Of Campaigns: Study Shows Impact Extends Beyond Reach To Customer Behavior. Advertising on multiple platforms results in a significant increase in a campaign's conversion rate, namely the percentage of consumers exposed to ads who actually purchase the product or service being advertised, according to a study released Tuesday by Integrated Media Measurement.



Integrated Media issued… Continue

Added by Ralph Paglia on June 25, 2008 at 10:00pm — No Comments

AdAgencyOnline.Net Offers LeadConverter Automotive Advertising Tool FREE For 30 Days

Automotive advertising agencies are being offered new automotive advertising technologies and applications every day with “blue sky promises” and a projected R.O.I. that never materializes. David Marod, President of LeadConverter, joined Philip Zelinger, President of Ad Agency Online, L.L.C., on the FREE automotive advertising resource portal – www.adagencyonline.net – to offer their pro-active conversion tool FREE for 30 days to the online… Continue

Added by Philip Zelinger on June 25, 2008 at 11:07am — No Comments

What is a Search-Engine-Friendly URL?

Question: I keep hearing that "search-engine-friendly URLs" make a big difference when it comes to getting your site placed higher in nonpaid search results. Is this true? And what exactly is a search-engine-friendly URL?



Answer: A search-engine-friendly URL is a well-formed path that contains a domain, appropriate keywords and a proper directory structure that is free of "dynamic parameters" that pass data.




For example,… Continue

Added by Ralph Paglia on June 24, 2008 at 3:00pm — No Comments

What is a Search-Engine-Friendly URL?

Question: I keep hearing that "search-engine-friendly URLs" make a big difference when it comes to getting your site placed higher in nonpaid search results. Is this true? And what exactly is a search-engine-friendly URL?



Answer: A search-engine-friendly URL is a well-formed path that contains a domain, appropriate keywords and a proper directory structure that is free of "dynamic parameters" that pass data.




For example,… Continue

Added by Ralph Paglia on June 24, 2008 at 3:00pm — No Comments

AdAgencyOnline.Net Considers G2PN For Automotive Advertising Direct Mail

Philip Zelinger, President of Ad Agency Online, L.L.C. and host of AdAgencyOnline.Net – a FREE automotive advertising resource/networking portal – has earned a reputation among automotive advertising agencies as the “GO TO GUY” for information on cutting edge automotive advertising technologies and applications. His company’s auto industry networking portal – www.adagencyonline.net – is recognized as ‘The One… Continue

Added by Philip Zelinger on June 24, 2008 at 2:16pm — No Comments

Twelve Years of Internet Advertising Revenue Tracking Shows Q1 2008 as the 2nd Best Quarter Ever Recorded!

With a little extra data behind the release, the Interactive Advertising Bureau announced that Internet advertising revenues reached $5.8 billion for the first quarter of 2008, an 18.2 percent increase over the same period in 2007, and the amount represents the second highest of any quarter ever recorded. The all time record for quarterly Internet advertising… Continue

Added by Ralph Paglia on June 24, 2008 at 5:30am — 2 Comments

AdAgencyOnline.Net Shares Automotive Advertising Best Practices On Blog Talk Radio

Philip Zelinger, President of Ad Agency Online, L.L.C. and the host of AdAgencyOnline.Net – a FREE Automotive Advertising Resource/Networking Portal – went off script on today’s blog talk radio show, “Lunch With Phil Discussing Automotive Advertising.” The show is one of many featured on the site’s blog talk radio station – WAAOL, All Automotive Advertising News All The Time. Automotive… Continue

Added by Philip Zelinger on June 23, 2008 at 11:00am — No Comments

AdAgencyOnline.Net Expands Automotive Advertising Into The Mobile Channel With AdTel

Automotive advertising agencies are being pressured to deliver more for less in a shrinking auto industry. The mobile channel promises to deliver an inexpensive automotive advertising message to the most universally held communication device in the history of automotive advertising – a cell phone! Bob Manley, President of AdTel, joined Philip Zelinger, President of Ad Agency Online, L.L.C. and the host of AdAgencyOnline.Net – a FREE automotive… Continue

Added by Philip Zelinger on June 20, 2008 at 10:30am — No Comments

AdAgencyOnline.Net And ADP Share Automotive Advertising Best Practices

Ralph Paglia, National Director of Digital Marketing for ADP, joined Philip Zelinger, President of Ad Agency Online, L.L.C., on the FREE automotive advertising resource portal – www.adagencyonline.net – to discuss automotive advertising “best practices” in digital marketing. The automotive advertising agency and auto dealer audience attracted to the portal’s blog talk radio show, “Lunch With Ralph Discussing… Continue

Added by Philip Zelinger on June 19, 2008 at 11:41am — No Comments

Behavioral Targeting and Customer Segmentation - Let Dealership Customers Create Their Own Categories!

Letting customers create their own segments - A core behavioral targeting element is the classic marketing technique of customer segmentation—taking a plethora of data events and shaping them into coherent groups that both attract marketers and pinpoint the audience correctly. For example, AOL's Tacoda division lists 31 audience segments such as Active Gamer, Gourmet Chef, Shopaholic and Trendy Homemaker.…

Continue

Added by Ralph Paglia on June 19, 2008 at 8:30am — No Comments

AdAgencyOnline.Net Considers AdTel For Automotive Advertising Portal

Bob Manley, C.E.O. of AdTel, was invited by Philip Zelinger, President of Ad Agency Online, L.L.C. and host of AdAgencyOnline.Net’s FREE automotive advertising resource/networking portal, to appear on their blog talk radio show “Automotive Advertising Experts” scheduled from 12:00 Noon EST to 12:30 PM EST this Friday, June 20, 2008. The automotive advertising resource portal is widely… Continue

Added by Philip Zelinger on June 18, 2008 at 7:33am — No Comments

Using Keywords in Press Releases to Drive Traffic

You already know how press releases on your dealership's news or accolades can boost awareness of your store, but what do you know about keywords? David Meerman Scott, in his book, The New Rules of Marketing & PR, tells us to create your press releases based on your customers' problems:



"A great way to start thinking like a publisher and to create news releases that drive action is to focus on your customers' problems and then create and deliver news releases accordingly. Use the… Continue

Added by Ralph Paglia on June 17, 2008 at 4:00pm — No Comments

Your Micro Site Inventory!


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Added by Alvin Newton on June 17, 2008 at 1:07pm — No Comments

AdAgencyOnline.Net Offers “In-House” Automotive Advertising to Auto Dealers

Auto dealers are being challenged to reduce their automotive advertising expenses to work within limited automotive advertising budgets dictated by a shrinking economy and auto industry. Ad Agency Online is able to train and support an auto dealer’s staff to host their own “in-house” automotive advertising agency using their network of online resources that extend beyond the scope of conventional automotive advertising.



Automotive… Continue

Added by Philip Zelinger on June 17, 2008 at 11:29am — No Comments

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