Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
A vehicle identification number (VIN) is the 17-digit "name," made up of numbers and characters, that an automobile manufacturer assigns to an individual vehicle. Vehicle identification numbers can reveal many things about automobiles, including their airbag type, country of origin, engine size, model year, vehicle type, trim level and plant name. The…Continue
Added by Michael Dearing on May 17, 2019 at 3:48pm — No Comments
In this video blog, Jim Flint shares why time is important in capturing consumer attention.
Added by Jim Flint on May 17, 2019 at 10:30am — No Comments
When my friend, Erica* took her vehicle to the dealer recently, the needed repairs were performed quickly and competently. Yet, when the CSI survey came, she rated her overall experience three stars: “just okay.” Why not five stars: “excellent”? Well, because frankly, they didn’t earn it. This was the result of a couple very significant––and…Continue
Added by Stephen Coambes on May 16, 2019 at 7:48am — No Comments
In today’s society, time is a precious commodity. So much so that consumers make their buying decisions based on how long it takes to complete the transaction. If you had the choice between a $20 oil change that would take 4 hours to complete, or a $30 oil change that would take 30 minutes, which would you choose?
For the automotive industry,…Continue
Added by Dan Beres on May 16, 2019 at 7:00am — No Comments
Added by Tony Chips on May 16, 2019 at 4:00am — No Comments
It’s a well-known fact that Amazon is on a mission to reinvent the traditional brick-and-mortar store model. Until recently, they were mostly focused on dominating online sales. However, it is clear Amazon is now looking to expand its footprint to include offline sales. A great example is the…Continue
Added by Michia Rohrssen on May 15, 2019 at 7:23am — No Comments
I share the concept of the fundamental attribution and conversion errors in this short video blog.
Added by Jim Flint on May 14, 2019 at 10:30am — No Comments
New Feature in Desk/Mate™ Designed to Streamline Auto Dealerships' Sales Process & Improve Their Workflow
Albany, NY – May 14, 2018 – Auto/Mate Dealership Systems recently released Deal Closeout, a new feature in the Desk/Mate™ Module of its dealership management system (DMS). Desk/Mate users can now work and close deals all in one module, streamlining the sales process…Continue
Added by Mike Esposito on May 14, 2019 at 7:19am — No Comments
Lease Approval Ratings in April Reach Their Highest Since August of 2018, making it the strongest month of the year
Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 72% approval rate in April, a rise from the March rate of 70.7%.
April experienced a higher number of applicants with qualifications that led to more approvals for taking over another person’s lease contract during the month. April saw a slight…Continue
Added by John Sternal on May 13, 2019 at 11:51am — No Comments
Sales profit margins are getting smaller, and dealerships are looking to service as the profit-making aspect of their business. And there’s one area of service that’s particularly overlooked, especially for how much revenue it can generate:…Continue
Added by Stephen Coambes on May 8, 2019 at 7:09am — No Comments
Did you know that auto leasing boosts the sale of new cars by offering competitive pricing? Or that back in 2015, 75% of electric vehicles in the US were sold via leasing? The auto leasing industry has gotten even more competitive and widespread, and just as diverse is the feedback from consumers.
In this article, three auto leasing companies…Continue
Added by Elina Sivak on May 6, 2019 at 6:04am — No Comments
Ever get a string of green lights and think it was your lucky day? Now, thanks to Audi, this is about to become an everyday experience. With its Green Light Optimised Speed Advisory (GLOSA) tech, drivers of select Audi cars are given optimum speed recommendations to ‘surf…Continue
Added by Tony Chips on May 5, 2019 at 6:46am — No Comments
One of the biggest challenges for dealers today is knowing which marketing channels deliver the best reach, frequency and ROI. For marketers everywhere, it can be difficult to reach an intended audience, and when they do, many times the audience isn't paying attention.
Take television, for example. Many dealerships still create and air…Continue
Added by Courtney Evans on May 3, 2019 at 7:28am — No Comments
When it comes to social media, some dealers are uncertain of its benefits or unwilling to pay for the reach – and in some cases, both. Well, it is worth getting on the bandwagon as social media usage continues to expand with projections of over 3 BILLION users by 2021.
Added by Paul Moran on May 2, 2019 at 8:02am — No Comments
Walk-ins are a major source of dealership traffic. On the one hand, that’s great for dealerships, because it means less time chasing down leads, since customers simply show up at your door. But it also means that when walk-ins dry up, so does a major portion of revenue. So how can you get more people in the door, prepped and ready to…Continue
Added by Dean Martin on May 2, 2019 at 7:47am — No Comments
I have been studying Amazon and unknown to me, they seem to follow the same principle that I promote to dealers. I call it the Circle of Convenience and Trust.
Amazon obsesses about convenience. I am sure some of you suffer from the "brown box syndrome." A brown box arrives on your doorstep every day. Amazon makes it so easy that I sometimes…Continue
Added by Ujj Nath on May 2, 2019 at 7:00am — No Comments
We have all had moments we wished we could do-over. For anyone who saw Avengers Endgame, you understand the value of "undoing" cannot be overstated. So what do we do when against our best efforts to build a strong customer-centric reputation we end up with poor ratings online?
In a slower market, our online reputation can impact be the…Continue
Added by Carol Marshall on May 1, 2019 at 7:34am — No Comments