Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

May 2019 ADM Blog Posts (68)

5 Differences between Machinists and Mechanics

Have you ever wondered about the differences between a machinist and a mechanic? You may have heard a few people say “mechanic or machinist, they’re both the same thing.” However, this couldn't be further from the truth. 



Although they may have similar sounding names, but their duties are vastly different. But what are they? What makes them so different from each other?



Continue reading to five differences between a mechanic and a…
Continue

Added by Anica Oaks on May 31, 2019 at 5:30pm — No Comments

Selling F&I Products On Alternate Fuel Vehicles? Here’s What To Know

Current estimates put roughly one million electric vehicles on the road in the U.S. today. According to media reports, this milestone was achieved just a few months ago. Proponents of the technology agree that this is a small number, compared to the more than…

Continue

Added by John Sternal on May 31, 2019 at 10:19am — No Comments

Google's GMB and MCC Connect

In this video, Jim Flint, CEO, and Founder of Local Search Group advises the Google is more likely to intelligently compile data including In-Store Visits information when you connect the dots of Google's GMB and MCC via a common log-in.

Added by Jim Flint on May 31, 2019 at 7:41am — No Comments

4 Tips for Creating Engaging Social Media Content

Most businesses nowadays understand that having a social media presence is imperative for the best exposure to their target audience. However, many dealerships start and stop and are very inconsistent. Perhaps that is because of time. Or, maybe it's because they don't know what to post – which can be a common problem. A problem shared by one of the most…

Continue

Added by Paul Moran on May 30, 2019 at 7:22am — No Comments

Coupons: What to Consider

Price is often a major factor in the purchase of any service or product. But it’s important to separate perceived price and received value. For example, $5 for a bottle of water might seem expensive, but that’s a deal if you’re walking through a desert. And there’s nothing blatantly wrong with paying more for quality (or perceived quality)––just look at…

Continue

Added by Stephen Coambes on May 30, 2019 at 6:59am — No Comments

Here’s How 6 Smart Brands Use Technology to Boost Their Content Marketing

Consumers own the world of marketing. And here is why:

  • They won’t be persuaded by “hard sells” anymore – they are too savvy to trust those ads. They trust fellow consumers instead.
  • They want to trust the brands they patronize, and this means they demand connections and relationships.
  • They are on mobile devices more than desktops and they want content to be delivered to them via these devices
  • They are tech savvy,…
Continue

Added by Eric Lum on May 30, 2019 at 4:21am — No Comments

Motor Information Systems Releases New White Paper That Shows How To Create More OE Parts Demand

Data Providers Can Help Expand Opportunities for Mechanical Wholesale

& Collision Wholesale Programs

MOTOR Information Systems, one of the…

Continue

Added by John Sternal on May 29, 2019 at 8:29am — No Comments


Vendor
Increase Lease Penetration Rates to Combat Shrinking Profit Margins

As profit margins continue to shrink on new vehicles, what’s your strategy to make up some of that lost profit? I’ve talked with dealers who are pushing more extras like extended warranties, buying more leads or hiring more staff. But we all know that in this type of market, trying to stay competitive can be a race to the bottom and additional expenses don’t always equal results. 

 …

Continue

Added by Billy Reynolds on May 29, 2019 at 7:48am — No Comments


Vendor
Investing in the automotive sector – what should you know

Despite occasional industrial slowdowns, the automotive industry still remains one of the most appealing to invest in. If you have currently considered exploring the market, but aren’t exactly sure what to expect, or how to proceed and you want to follow the right actions here, receiving a few insights could clarify things for you. What should you exactly…

Continue

Added by Cynthia Madison on May 29, 2019 at 7:15am — No Comments

Mainstream Cars, Crossovers, and Pickups Retain Strength

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report.

This week’s Market Insights Report…

Continue

Added by Black Book on May 29, 2019 at 7:02am — No Comments

What should a Brand Do to Grow Consistently?

People often make the mistake of only making a simple marketing plan for Brisbane businesses. But what they do not understand is that even hiring the digital marketing service in Brisbane would only help them if they have a clear strategy for…

Continue

Added by Pankaj Sharma on May 29, 2019 at 5:00am — No Comments

BEST ELECTRIC SUV : TESLA MODEL Y VS AUDI ETRON VS JAGUAR I-PACE

With the recently announced Tesla Model X, a bigger version of the already famous and acclaimed Model 3, the electric vehicles spectrum has seen a major step towards more diverse Electric cars. Before the launch two Electric SUVs, namely the Audi e-Tron and Jaguar I-Pace had stiff competition but with the coming of the…

Continue

Added by John Snow on May 29, 2019 at 3:00am — No Comments

Four Differences Between Digital & Operational Marketing Agencies

As a digital marketing agency in the era of Big Data, we use technology to drive more meaningful outcomes for our clients.

Local Search Group is absolutely a Digital Marketing Agency, but we like to think of ourselves as an…

Continue

Added by Jim Flint on May 28, 2019 at 7:02am — No Comments


Dealer
Why is dirt bike Gear a must-have for all riders?

Riding a dirt bike without proper gear is one of the biggest mistakes that riders make. However, investing in one is essential not only for a comfortable ride but most importantly, for your safety.

In this write-up, let us find out more about the Dirt bike gear and the mistakes that you must avoid while investing in one. As such, the article…

Continue

Added by silvia Watosn on May 28, 2019 at 6:00am — No Comments

Former Creative Digital Marketing Director for the Douglas Auto Group currently seeking opportunities.

I am the Former Creative Digital Marketing Director for the Douglas Auto Group currently seeking opportunities. I reside in New Jersey -

*You can view my resume at;…

Continue

Added by Ken Beam on May 28, 2019 at 5:52am — No Comments

Auto/Mate Honored with the 2019 Economic Winner Award by the Center for Economic Growth

Albany, NY – May 28, 2018​ – The Center for Economic Growth (CEG)'s Tech Awards selection committee has chosen Auto/Mate Dealership Systems as the recipient of the 2019 Economic Winner Award. The CEG's Annual Tech Awards celebrate and honor the most innovative and inspiring companies in New York's Capital Region, as well as individuals whose pioneering and entrepreneurial successes better the community by strengthening its workforce and creating new jobs and…

Continue

Added by Mike Esposito on May 28, 2019 at 5:00am — No Comments

4 Ways an Auto Accident Lawyer Can Help You

If you've been involved in a traffic incident, it's time to line up an auto accident lawyer. You might think that your situation doesn't merit legal help, but hiring an attorney can be useful for a wide range of automobile altercations. If you're not sure what all a traffic accident lawyer can do for you, keep reading to learn more.

Bring Attention to Your Problems

When you or your car are hurt in an accident, you probably want to hold the at-fault driver fully responsible.…

Continue

Added by Lizzie Weakley on May 24, 2019 at 1:58pm — No Comments

No One Plans to Fail

As the old adage goes, no one plans to fail, they just fail to plan. This could not be more true when it comes to service marketing budgets in dealerships.

 

As new vehicle sales and gross margins decline, it's natural to look for ways to cut expenses. But I've never understood the logic behind cutting service marketing…

Continue

Added by Scot Eisenfelder on May 24, 2019 at 7:38am — No Comments

Can Vendor Partners Predict Sales?

Let's talk about vendor partners and their ability to predict sales.

Added by Jim Flint on May 24, 2019 at 5:46am — No Comments

Tips to Hire the Best Mobile Auto Electrician to Get Your Job Done!

If you are a car owner, then you must have encountered countless vehicle electrical problems throughout the years. The modern cars are always equipped with the most advanced technologies that only a proper electrician can figure out and fix. Hence whenever a problem arises in your car there is a requirement of a best mobile auto electrician who…

Continue

Added by Zoe Sewell on May 24, 2019 at 12:55am — No Comments

ADM Blog Topics by Tags

Monthly Archives

2019

2018

2017

2016

2015

2014

2013

2012

2011

2010

2009

2008

2007

1999

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
$USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Top Automotive Marketing Forum Discussions

Share the Best Content w/AutoMarketing Community

© 2019   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service