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Featured ADM Member Blog Posts – May 2018 Archive (37)

In Marketing, Make Sure You Partner with the Best

For decades, advertising enjoyed a fairly predictable business.

Print, radio, and TV coalesced into a three-pronged approach that was mastered after decades of relative stability. Simply put, if a vendor demonstrated expertise, then clients willingly trusted them, generation…

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Added by Steve White on May 31, 2018 at 6:30am — No Comments


Vendor
My Tablet is Better Than Your Smartphone

When you see someone using their smartphone, what is your first impression? Do you assume that person is engaged in personal business or professional business? Logically there’s no way to know because people use their smartphones for both…

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Added by Billy Reynolds on May 30, 2018 at 6:00am — 3 Comments

Choosing the Right Motor Oil: Why Does its Quality Matter?

Motor (or engine) oil is crucial to keep your engine in the best condition.

 

However, not all motor oils are made equal. Choosing the wrong one for your car or truck can leave your engine without the right protection and lubrication, affecting its…

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Added by Thomas Lee on May 30, 2018 at 1:30am — No Comments

2018 Internet Facts and Statistics of Interest to Car Dealers

Facts and Statistics

The Internet – 2018

  • As of 1st January 2018, the total internet users across the world was 4,156,932,140 (that’s over 4 billion users)
  • 2 billion of the world’s internet users are located in Asia, where their population is just over equal to the total internet users…
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Added by Ralph Paglia on May 29, 2018 at 5:00pm — No Comments

Lease Credit Approval Rates Rise to 70% For May

Lease Approval Ratings Continue to Climb Following Steady Monthly Approval Increases since January

 

Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 70% approval rate entering May, a rise from the…

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Added by John Sternal on May 29, 2018 at 1:30pm — No Comments

Customer Experience Must-Haves in the Car Buying Process

What an honor to speak with Jim Fitzpatrick…

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Added by Chris Snellgrove on May 29, 2018 at 1:00pm — No Comments

3 Ways To Advertise Your Car Dealership

Before internet marketing took over, walk-in car dealerships were all the rage.

All the dealerships needed were a few ads in the paper, TV or radio, and perhaps a billboard or two. However, as with most businesses, there is a serious change in dynamic about how car dealerships…

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Added by Rahul Paul on May 29, 2018 at 6:00am — No Comments

How Many Websites are There Around the World?

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Added by Ralph Paglia on May 25, 2018 at 12:00pm — No Comments

What the X3 Has to Offer BMW Lovers and Those Who Might not Love Them Just Yet!

Last year, BMW announced that they would be ready to debut a car that was completely electric and as good as its gas-guzzling counterpart by the year 2025. In 2020, they will be making the first iX3, which is an electric sports utility vehicle. This will make BMW will be the first luxury car manufacturer to export something from China.

BMW’s current X3 design is considered so high-tech that the company is…

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Added by Ben Jansen on May 25, 2018 at 8:16am — No Comments

Content Doesn’t Have to Be Scary!

Great content comes in several forms.

However, many people think of content as just the written word, such as blogs and articles. For those who aren’t writers, or don’t have the time to write, this can seem like a daunting task.

It’s tough coming up with ideas and, even when…

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Added by sara callahan on May 24, 2018 at 6:30am — No Comments

Plugging Holes in the Service Bucket

We are in a new era; one in which dealers make most of their money on the service side and not in new vehicle sales.

Yet, as an industry we still spend far more money marketing the sales side of the business, and on conquest marketing, than we do on service marketing and customer…

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Added by Scot Eisenfelder on May 23, 2018 at 6:30am — No Comments

Jumpstart Automotive Media Insights: 34% Are Shopping Luxury Brands, And They’re Not Always Who We Think They Are

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released additional data from its eighth annual Insights Book that illustrates key demographic shopping trends among luxury and non-luxury shoppers. This collection of consumer shopping patterns spans Jumpstart’s portfolio…

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Added by John Sternal on May 23, 2018 at 6:30am — 1 Comment

Swapalease.com Unveils Quarterly Auto Lease Trends Report for Q1 2018

SWAPALEASE.COM UNVEILS QUARTERLY AUTO LEASE TRENDS REPORT FOR Q1 2018

Report Shows Fewer Dealer Incentives on New Leases Driving More Shoppers to Secondary Market

Swapalease.com, the nation’s largest online car lease marketplace, today released…

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Added by John Sternal on May 21, 2018 at 12:00pm — No Comments

What Can We Learn From A $1000 Toilet Seat?

In my recent travels I went to Tokyo and Kyoto in Japan. A few things struck me: just how space efficient and clean everything was.

 

I visited the famous Tsukuji wholesale fish market. To my surprise, there was no smell of fish. The…

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Added by Ujj Nath on May 21, 2018 at 7:03am — No Comments

Facebook Journeys: What Makes Customer Journey Data Valuable?

At the recent 2018 F8 Developers Conference, Facebook introduced Facebook Journeys, a new enhancement to their Analytics, which will reportedly give businesses an omni-channel view…

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Added by Steve White on May 21, 2018 at 6:30am — No Comments

How To Ensure Your Email Marketing Gets Through

As you know, email is a vital part of your marketing. But if your specially-crafted email campaigns don’t make it to your customers’ inboxes, your ROI will fall short.

Following email deliver-ability best practices is more than making sure your customers receive your…

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Added by Graham Annett on May 18, 2018 at 6:30am — No Comments

Outsourcing Customer Communications - Should the Service Department Worry?

There are few things sales managers find more painful than looking into their CRM and finding unanswered sales leads -- whether those leads sat for hours or sometimes, days, each is a missed opportunity.

That’s why there are so many outsourced BDC services…

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Added by Chris Miller on May 18, 2018 at 6:00am — 1 Comment

Are there too Many Chefs in Your Content Kitchen?

One of the best ways to get your name out to your audience is through a consistent regimen of relevant educational content of interest to your audience. This helps position key people in your dealership or organization as industry thought leaders and gains indirect brand exposure.

 

Doing this…

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Added by sara callahan on May 17, 2018 at 6:30am — No Comments

To Text or Not to Text?

Texting Strategy for Women Buyers

Is texting part of your dealership’s communication strategy with women customers? Used properly, texting as a business practice is a direct and efficient way to…

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Added by Anne Fleming on May 16, 2018 at 12:53pm — No Comments

When It Comes to Service the Sky Should NOT be the Limit

For today’s consumers, time is the ultimate commodity.  No matter how much money they have, consumers are always on the go with their busy lives. Whether that means shuttling the kids to soccer practice, or running a bunch of errands, when it comes to fitting vehicle service into their busy schedule it is often viewed…

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Added by Ujj Nath on May 14, 2018 at 6:18am — No Comments

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