Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
For decades, advertising enjoyed a fairly predictable business.
Print, radio, and TV coalesced into a three-pronged approach that was mastered after decades of relative stability. Simply put, if a vendor demonstrated expertise, then clients willingly trusted them, generation…
Added by Steve White on May 31, 2018 at 6:30am — No Comments
Most likely, whenever the time comes to purchase a new car, you will not buy the first car you look at. You’ll look around to find the best deal you can get. You should also explore car loan options. Before you begin shopping for a new car, you can take steps toward finding the most financially feasible loan for you.
Added by Dixie Somers on May 30, 2018 at 9:56am — No Comments
When you see someone using their smartphone, what is your first impression? Do you assume that person is engaged in personal business or professional business? Logically there’s no way to know because people use their smartphones for both…Continue
Why do people need the help RV title loans in day to day life?
Nowadays people are opting for recreational vehicles (RV) because it increases the fun element in their lives . Along with enjoyment , it also gives them the freedom of travelling anywhere they want to along with their families at minimum cost because they don’t have to spend the extra amount of money behind…Continue
Added by Haris Saeed on May 30, 2018 at 2:00am — No Comments
However, not all motor oils are made equal. Choosing the wrong one for your car or truck can leave your engine without the right protection and lubrication, affecting its…Continue
Added by Thomas Lee on May 30, 2018 at 1:30am — No Comments
Added by Ralph Paglia on May 29, 2018 at 5:00pm — No Comments
Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 70% approval rate entering May, a rise from the…Continue
Added by John Sternal on May 29, 2018 at 1:30pm — No Comments
Added by Chris Snellgrove on May 29, 2018 at 1:00pm — No Comments
Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. …Continue
Added by Black Book on May 29, 2018 at 7:10am — No Comments
Cars are some of the most ubiquitous machines on the planet; you’d be hard pressed to find someone living in suburban, rural, or inner-city areas that does not or has not owned one at some point in their adult life. What’s different about being a car salesperson though, is that they do very little prospecting and every single one of them needs to know…Continue
Added by Kenneth Garcia on May 28, 2018 at 12:30pm — No Comments
Added by Ralph Paglia on May 25, 2018 at 12:00pm — No Comments
Last year, BMW announced that they would be ready to debut a car that was completely electric and as good as its gas-guzzling counterpart by the year 2025. In 2020, they will be making the first iX3, which is an electric sports utility vehicle. This will make BMW will be the first luxury car manufacturer to export something from China.
BMW’s current X3 design is considered so high-tech that the company is…Continue
Added by Ben Jansen on May 25, 2018 at 8:16am — No Comments
Great content comes in several forms.
However, many people think of content as just the written word, such as blogs and articles. For those who aren’t writers, or don’t have the time to write, this can seem like a daunting task.
It’s tough coming up with ideas and, even when…Continue
Added by sara callahan on May 24, 2018 at 6:30am — No Comments
Yet, as an industry we still spend far more money marketing the sales side of the business, and on conquest marketing, than we do on service marketing and customer…Continue
Added by Scot Eisenfelder on May 23, 2018 at 6:30am — No Comments
Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released additional data from its eighth annual Insights Book that illustrates key demographic shopping trends among luxury and non-luxury shoppers. This collection of consumer shopping patterns spans Jumpstart’s portfolio…Continue
Manufacturers, dealerships and vendors are all rolling out digital retailing initiatives to sell vehicles online. But some dealers remain skeptical and believe that their customers don’t really want to buy cars online, or aren’t ready for that step yet.
Car shoppers already use the Internet to research brands and models, buy insurance and look for dealers. How many consumers would start the purchase process online, if the option were…Continue
Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full…Continue
Added by Black Book on May 22, 2018 at 8:22am — No Comments
Several Brands Offer Discounts to New Leases in Time for Memorial Day, While Many Luxury Brands Retain or Increase Monthly Payments
Wantalease.com, the nation’s first online car lease marketplace for new lease deals, reports the latest update on new lease offerings for the month of May. Several brands offered discounts on cars & mid-size vehicles, while many luxury brands either increased or retained their current lease prices- encouraging Memorial Day weekend car…Continue
Added by John Sternal on May 22, 2018 at 7:08am — No Comments
SWAPALEASE.COM UNVEILS QUARTERLY AUTO LEASE TRENDS REPORT FOR Q1 2018
Report Shows Fewer Dealer Incentives on New Leases Driving More Shoppers to Secondary Market
Swapalease.com, the nation’s largest online car lease marketplace, today released…Continue
Added by John Sternal on May 21, 2018 at 12:00pm — No Comments
Spring is typically viewed as a strong season for dealers, since many people receive their tax rebate checks and immediately use them to purchase a used car or truck. This past spring season, which takes place between February 1 - May 1, four mainstream car segments increased on average by 3.0%:
Added by Black Book on May 21, 2018 at 9:12am — No Comments