Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Direct Marketing Association and Winterburry Group conducted a market survey in 2016. Almost 41% of the participating companies stated that their profits increased…Continue
I’m sure many of you have heard about Google’s new attribution offering as there has been much buzz about it lately – but don’t be fooled as this is not a silver bullet for auto dealers – in fact, FAR from it. Let me explain:…Continue
After a quarter of a century, auto dealerships have finally started realizing that technology works for them, not vice versa. As 2017 has opened the door for innovation, such as virtual reality, but in order to reach this level, the entire car industry needs to pull the brake and realize the benefits of a proven technology. And the key is in text…Continue
Added by Thomas F. Jung on May 24, 2017 at 4:27am — No Comments
You could have the most friendly receptionists, the smoothest sales team, the most impressive showroom, and even the best F&I department in town, but none of that matters if no one is there to experience it.
The average vehicle shopper only visits 1-2 dealerships before making a purchase. The fact of the matter is that most of the vehicle research and…Continue
Added by Christopher Bouchard on May 23, 2017 at 7:25am — No Comments
Well, according to a recent interview in Automotive News, North American chief for Mazda, Masahiro Moro, thinks it is… However, in the article he states that there’s a difference between 2 percent and a “good” 2 percent,…Continue
Added by Mike Gorun on May 23, 2017 at 6:59am — No Comments
In the great wide world of online, display ads are everywhere. Top of the page, right, left, bottom – and, sometimes even popping up and floating in your face. Many consumers find these ads intrusive, especially when they are irrelevant. So, they simply ignore them – or, stop visiting the sites on which they appear
In fact, consumers have become so annoyed with…Continue
Added by Steve White on May 23, 2017 at 6:43am — No Comments
Internet Sales 20 Group 3-Day Training Conference Is Looking For Speakers And Panelists
The #IS20G Training Conference is one of the most respected in the industry. The upcoming Internet Sales 20 Group will…Continue
Added by Sean V. Bradley on May 23, 2017 at 12:00am — No Comments
The process of tricking out a truck is easy if a few automotive toys are used during the modification phase.
Although many products that can enhance an automobile are available, most truck drivers always strive for increased performance and efficiency, and this is why there are five cool products…
Added by Rachael Murphey on May 22, 2017 at 2:00pm — No Comments
What is your customer retention percentage? Are you asking for more incremental work when the vehicle is on the hoist? Are you using SMS to your advantage?
Industry data shows that dealer’s customer retention ranges from 35% to 75%. Customers are looking for trust, value, convenience and clear…Continue
Added by Thomas F. Jung on May 22, 2017 at 4:00am — No Comments
Planning an event soon?
If so, creating a Facebook event can help you get the awareness and RSVP's you're looking for.
Whether your event is for work or play, Facebook will be a key factor to make sure your guests show up.…Continue
Added by Paul Potratz on May 19, 2017 at 11:00am — No Comments
The one thing more thrilling than driving off the lot in your new car is being able to personalize your car to match your personality and your driving needs. With customization, you can change everything from your car’s performance to the comfort of your driver’s seat. However, these five tips will have you rocking a new vehicle exterior and catching eyes wherever you…Continue
Added by Dixie Somers on May 19, 2017 at 8:47am — No Comments
While the automotive industry has seen massive technology changes in the last 5 years, there is a continuing trend where some OEMs partner with specific vendors and then take away the freedom of choice for forward-thinking dealers. Mandates are enforced where franchised dealers must choose between 2-3 vendors for a particular solution.
This practice can be very…Continue
Added by Ujj Nath on May 19, 2017 at 6:30am — No Comments
If you're in dealership management you're probably familiar with the routine. No matter how great your intentions are to keep a steady sales pace all month, it’s month-end and you're playing catch up. Even worse, sometimes you believe it's going to be a great month until a nasty number shows up on your balance sheet during the last week.
Ultimately it's the…Continue
Added by Josh Blick on May 18, 2017 at 6:47am — No Comments
Tday we will preview a CBT News interview where dealers get the inside scoop on interesting data collected from the 2017 U.S. Women’s Car Dealer Trends & Report about the buying experiences, preferences and habits of women.
Added by Anne Fleming on May 17, 2017 at 8:43am — No Comments
The automotive industry is extremely competitive – not just locally, but also at the manufacturer level. Manufacturers spend truckloads of money on conquest marketing and brand loyalty – which you would think should be great for dealers – and, to some degree, it is.
But think for a just a second here, does your OEM really care whether your customer stays loyal…Continue
Added by Bill Wittenmyer on May 17, 2017 at 6:30am — No Comments
Ideas are only the iceberg for what's really important in your marketing campaign. On this week's #ThinkTankTuesday, Dan talks about a time that he had a great idea and it didn't end up like he had planned. Watch the video to learn how to protect your brand new ideas!
We’d love to hear…Continue
Added by Paul Potratz on May 16, 2017 at 1:43pm — No Comments
If you're like most dealers when I say the term 'collaboration tool,' you may have no idea what I'm talking about. However, when I say the term 'Instant Messaging' you know what I'm talking about, but you may not like it. Remember a decade or so ago, when IM apps were all the rage in the workplace? Many…Continue
Added by Erik Nachbahr, CISSP on May 16, 2017 at 8:11am — No Comments
Customer experience is increasingly important in business. Retail shops now compete for customer wallets with behemoths such as Amazon. As a result, stores now have to prove to customers they will receive a superior experience more valuable than the convenience of clicking a button to have their product show up at their door in 2 days.
In addition, customer experience…Continue
Added by Mike Gorun on May 16, 2017 at 5:41am — No Comments
If you are a Facebook user – just like roughly one-third of the planet – then you have probably noticed that Facebook sends birthday alerts via text messages. If you google the words “Facebook birthday alert texts” you will get a ton of results from websites where people asked how to disable or turn them off. Annoyed by this or not, this issue has risen a lot…Continue
Added by Thomas F. Jung on May 16, 2017 at 12:44am — No Comments
Added by Barry Neuman on May 15, 2017 at 6:18am — No Comments