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Featured ADM Member Blog Posts – May 2017 Archive (30)

What’s so awesome about data driven marketing?

This is the new LBD of digital marketing. Data driven marketing is here to stay.

Direct Marketing Association and Winterburry Group conducted a market survey in 2016. Almost 41% of the participating companies stated that their profits increased…

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Added by Sujain Thomas on May 26, 2017 at 11:30pm — 1 Comment

4 Awesome Technologies that Help You Avoid Car Accidents

Recently, manufacturers have opted to install more advanced safety features into cars that help prevent accidents. Some of these features come automatically in certain cars or are available as options in others. Here is a list of awesome technological features that have entered the market to help prevent and minimize accidents and injuries.

 

Forward Collision

While…

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Added by Brooke Chaplan on May 26, 2017 at 2:25pm — No Comments

Don’t Be Fooled: New Google Attribution Announcement is NOT a Silver Bullet

I’m sure many of you have heard about Google’s new attribution offering as there has been much buzz about it lately – but don’t be fooled as this is not a silver bullet for auto dealers – in fact, FAR…

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Added by Steve White on May 25, 2017 at 9:49am — 1 Comment

How to improve service experience in 2017? Try texting!

After a quarter of a century, auto dealerships have finally started realizing that technology works for them, not vice versa. As 2017 has opened the door for innovation, such as virtual reality, but in order to reach this level, the entire car industry needs to…

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Added by Thomas F. Jung on May 24, 2017 at 4:27am — No Comments


Influencer
6 Ways to Win Over Consumers Before They Hit the Dealer Lot

You could have the most friendly receptionists, the smoothest sales team, the most impressive showroom, and even the best F&I department in town, but none of that matters if no one is there to experience it.    

The average vehicle shopper only visits 1-2 dealerships before…

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Added by Christopher Bouchard on May 23, 2017 at 7:25am — No Comments

Is 2 Percent Good Enough for You?

Every dealer wants a nice healthy portion of their market share. But what if it was only 2 percent? Would that be good enough? Probably not.

Well, according to a recent interview in Automotive News, North American chief for Mazda, Masahiro Moro, thinks it is… However, in the article he states that…

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Added by Mike Gorun on May 23, 2017 at 6:59am — No Comments

Ad Blockers: If You Can’t Beat Them, Join Them

In the great wide world of online, display ads are everywhere. Top of the page, right, left, bottom – and, sometimes even popping up and floating in your face. Many consumers find these ads intrusive, especially when they are irrelevant. So, they simply ignore them – or, stop visiting the sites on which they…

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Added by Steve White on May 23, 2017 at 6:43am — No Comments


Influencer
Internet Sales 20 Group 3-Day Training Conference Is Looking For Speakers And Panelists

http://www.InternetSales20Group.com 267-319-6776 

Internet Sales 20 Group 3-Day Training Conference Is Looking For Speakers And Panelists

The #IS20G Training Conference is one of the…

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Added by Sean V. Bradley on May 23, 2017 at 12:00am — No Comments

5 Coolest Toys to Truck Your Truck

The process of tricking out a truck is easy if a few automotive toys are used during the modification phase.

Although many products that can enhance an automobile are available, most truck drivers always strive for increased performance and efficiency, and this is why there are five cool products…

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Added by Rachael Murphey on May 22, 2017 at 2:00pm — No Comments

Improve customer retention and increase sales with texting

What is your customer retention percentage? Are you asking for more incremental work when the vehicle is on the hoist? Are you using SMS to your advantage?


Problem

Industry data shows that dealer’s…

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Added by Thomas F. Jung on May 22, 2017 at 4:00am — No Comments

Set Up Your Next Event

Planning an event soon?

If so, creating a Facebook event can help you get the awareness and RSVP's you're looking for.

Whether your event is for work or play, Facebook will be a key factor to make sure your guests show up.…

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Added by Paul Potratz on May 19, 2017 at 11:00am — No Comments

5 Ways to Customize Your Vehicle's Exterior

The one thing more thrilling than driving off the lot in your new car is being able to personalize your car to match your personality and your driving needs. With customization, you can change everything from your car’s performance to the comfort of your driver’s seat. However,…

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Added by Dixie Somers on May 19, 2017 at 8:47am — No Comments

OEMs: Give Dealers More Autonomy!

While the automotive industry has seen massive technology changes in the last 5 years, there is a continuing trend where some OEMs partner with specific vendors and then take away the freedom of choice for forward-thinking dealers. Mandates are enforced where franchised dealers must choose between 2-3 vendors…

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Added by Ujj Nath on May 19, 2017 at 6:30am — No Comments

How to Avoid Sales End-of-the-Month Catch Up

If you're in dealership management you're probably familiar with the routine. No matter how great your intentions are to keep a steady sales pace all month, it’s month-end and you're playing catch up. Even worse, sometimes you believe it's going to be a great month until a nasty number shows up on your balance…

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Added by Josh Blick on May 18, 2017 at 6:47am — No Comments

Understanding the Needs of Women Buyers [Video Interview]

Tday we will preview a CBT News interview where dealers get the inside scoop on interesting data collected from the 2017 U.S. Women’s Car Dealer Trends & Report about the buying experiences, preferences and habits of women.

In the…

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Added by Anne Fleming on May 17, 2017 at 8:43am — No Comments

What is Brand Loyalty, Really?

The automotive industry is extremely competitive – not just locally, but also at the manufacturer level. Manufacturers spend truckloads of money on conquest marketing and brand loyalty – which you would think should be great for dealers – and, to some degree, it is.

 

But think for a just a second…

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Added by Bill Wittenmyer on May 17, 2017 at 6:30am — No Comments

Stop letting people steal your ideas

Ideas are only the iceberg for what's really important in your marketing campaign. On this week's #ThinkTankTuesday, Dan talks about a time that he had a great idea and it didn't end up like he had planned. Watch the video to learn how to protect your brand new ideas! 

We’d love to hear…

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Added by Paul Potratz on May 16, 2017 at 1:43pm — No Comments


Influencer
This Overlooked Tool is Guaranteed to Improve Your Customers' Experience

If you're like most dealers when I say the term 'collaboration tool,' you may have no idea what I'm talking about. However, when I say the term 'Instant Messaging' you know what I'm talking about, but you may not like it. Remember a decade…

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Added by Erik Nachbahr on May 16, 2017 at 8:11am — No Comments

5 Things That Make a Great Customer Experience

Customer experience is increasingly important in business. Retail shops now compete for customer wallets with behemoths such as Amazon. As a result, stores now have to prove to customers they will receive a superior experience more valuable than the convenience of clicking a button to have their product show up…

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Added by Mike Gorun on May 16, 2017 at 5:41am — No Comments

TCPA vs. Facebook SMS birthday alerts: who wins this battle?

If you are a Facebook user – just like roughly one-third of the planet – then you have probably noticed that Facebook sends birthday alerts via text messages. If you google the words “Facebook birthday alert texts” you will get a ton of results from websites…

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Added by Thomas F. Jung on May 16, 2017 at 12:44am — No Comments

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