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Featured ADM Member Blog Posts – May 2016 Archive (43)


Influencer
Defining Your Brand

I'm re-launching my Think Tank Tuesday series next week.  Until then, I've been encouraging business owners, entrepreneurs, and dealerships to watch the last 4 episodes on branding.

How important is a brand? Critical.  Without a brand, your business will lack trust in its followers and won't gain loyal customers or increased sales.

Watch…

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Added by Paul Potratz on May 31, 2016 at 1:30pm — No Comments


Influencer
What Does a Connected Car Driver Expect from Their Dealership?

What Does a Connected Car Driver Expect from Their Dealership?

Vehicles are evolving to meet consistently increasing consumer demands for convenience, interactivity, and connectivity. In 2015, 15% of new vehicles were considered connected and by 2020 …

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Added by Larisa Bedgood on May 31, 2016 at 6:20am — No Comments

Redefining Employee Engagement

There have been countless studies about employee engagement and how, when engaged, employees tend to be happier, more productive and deliver a better customer experience. With a 70 percent annual turnover rate in sales, this is an area that the auto industry – at least on the sales side – has a problem with. Don’t…

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Added by Mike Gorun on May 31, 2016 at 5:04am — No Comments


Dealer
Auction Buzz

WHATS MY CAR WORTH !!!

model-t imagesnew model t

Since the days of the "TIN LIZZY" rolling off the assembly line, dealers have faced that question! The answer was pretty easy to figure out- there was only one model to keep track of !

The biggest item of debate was putting a value on condition.

Mr Jones brought in his trade and it was nice - but the tires are…

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Added by Barry Neuman on May 28, 2016 at 4:19pm — No Comments


Influencer
How to set up Google User Explorer

Google's User Explorer lets us identify individual users by client ID and isolate data.  That way, we can evaluate the user and identify the path that they're taking so we can better personalize the experience for them.

You can also create segments to narrow down users who…

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Added by Paul Potratz on May 27, 2016 at 7:00am — No Comments


Influencer
5 Common Blogging Mistakes

Today, it’s a content-drive world.

There is so much content in existence there’s simply no way any person could ever truly absorb all of the messages being thrown their way. Consumers have to get picky about what messages they choose to pay attention to and which to ignore. Frequently, that decision is made in…

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Added by sara callahan on May 27, 2016 at 5:30am — 4 Comments


Coach
Compliance in Marketing: What You Need to Know

It wasn’t all that long ago that dealers were limited to just a few forms of advertising: print, radio and television.

Then along came the Internet, which provided more opportunities to reach consumers including websites, third party listing sites, banner ads, PPC and e-mail. Soon, social networks…

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Added by Tony Orlando on May 27, 2016 at 5:00am — 3 Comments

Hyundai CEO Tells Dealers To Get With The Times

Zuchowski to dealers: Get with the times

Hyundai boss says rise of millennials will demand changes

Zuchowski: Changes ahead…
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Added by Ralph Paglia on May 26, 2016 at 7:30pm — 1 Comment


Vendor
In-House Video Production: No More Excuses

Until now, the conversation surrounding video in the retail automotive industry has primarily focused on two general concepts:

  1. Making videos with mobile devices.
  2. Hiring someone else to do "professional" video for your dealership.

Are those really the only…

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Added by Aaron Wirtz on May 26, 2016 at 7:56am — No Comments


Coach
Making Fans of Recall Customers: Nothing worth Having Comes Easy (Part 1)

The subject of recalls has provided plenty of fodder for some in the media. Certainly, vehicle recalls are an explosive issue that places dealerships on the front lines of consumer anger and frustration. At the same time, dealers are also positioned to resolve the situation, restoring the consumer’s confidence in the…

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Added by Chris Miller on May 26, 2016 at 6:57am — No Comments


Vendor
Why most business get cars on lease? Here is answer

Ever wondered as to why most companies tend to buy car on lease? If you observe carefully, you will find that most of the businesses seem to prefer getting their cars on lease. There has to be some reasons for it, isn’t it? Let us take a look at the core…

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Added by Kristin B Beasley on May 26, 2016 at 12:45am — No Comments


Influencer
The Automotive Marketing Home Run

The four bases that make up a baseball diamond can be directly related to the car shopper’s journey. We all know the path begins online. The final destination, or home base, is the dealership. The goal is to surpass all your bases and arrive back at home, or rather, get…

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Added by David Metter on May 24, 2016 at 7:43am — No Comments


Influencer
5 Tips on Successful Email Marketing for Car Dealerships

5 Tips on Successful Email Marketing for Car Dealerships

Email marketing continues to be one of the most effective online marketing strategies that dealerships can conduct. In fact, nearly 75% of adults say that email is their preferred method of communication (Apogee…

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Added by Larisa Bedgood on May 24, 2016 at 4:36am — No Comments


Influencer
Using Twitter to Grow Your Brand

Use Twitter to its fullest potential! In this week’s Hard Facts, Samantha talks about how you can use Twitter to search for potential customers and engage with clients. Using this resource will ensure that you’re expanding your brand and business.

If you're an…

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Added by Paul Potratz on May 20, 2016 at 12:53pm — No Comments


Vendor
Ransomware Attacks on the Rise: What Every Dealer Needs to Know

Imagine coming into work one day, firing up your computer and seeing the following message pop up onto your screen:

 

Your files have been encrypted by TeslaCrypt. Your documents, photos,…

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Added by Erik Nachbahr on May 19, 2016 at 10:35am — No Comments


Vendor
How to Create Emotionally Appealing Inventory Videos

For dealerships that are considering video marketing, or in the early stages of developing their video marketing strategies, we recommend starting with inventory videos. Inventory videos are a great way to attract and emotionally engage car shoppers. According to a recent Gallup study, “businesses that optimize this…

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Added by Gina Reuscher on May 19, 2016 at 5:07am — No Comments


Influencer
8 Steps to Be the Destination Dealer for Women

Take new actions to implement these steps and be the Destination Dealership for Women. Really. Here are 8 ideas that will drive business and your bottom-line:…

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Added by Anne Fleming on May 18, 2016 at 1:00pm — 2 Comments


Influencer
Dry Erase Reusable Hang Tag Saves Money to Merchandise Inventory

Added by Jim Leman on May 18, 2016 at 11:51am — No Comments


Agency
How to Improve Your Website Sales Strategy

A business lives and dies by its sales, particularly in the automotive industry.

Due to the fact that each car carries such a large value, having vehicles stuck on the forecourt for weeks and months on end can hugely hamper you business’s cash flow, causing significant issues.

Thanks to the…

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Added by Leona Zoey on May 17, 2016 at 8:30pm — No Comments

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