Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
I'm re-launching my Think Tank Tuesday series next week. Until then, I've been encouraging business owners, entrepreneurs, and dealerships to watch the last 4 episodes on branding.
How important is a brand? Critical. Without a brand, your business will lack trust in its followers and won't gain loyal customers or increased sales.
Added by Paul Potratz on May 31, 2016 at 1:30pm — No Comments
Added by Larisa Bedgood on May 31, 2016 at 6:20am — No Comments
There have been countless studies about employee engagement and how, when engaged, employees tend to be happier, more productive and deliver a better customer experience. With a 70 percent annual turnover rate in sales, this is an area that the auto industry – at least on the sales side – has a problem with. Don’t think the auto industry is alone, however. According to…Continue
Added by Mike Gorun on May 31, 2016 at 5:04am — No Comments
Since the days of the "TIN LIZZY" rolling off the assembly line, dealers have faced that question! The answer was pretty easy to figure out- there was only one model to keep track of !
The biggest item of debate was putting a value on condition.
Mr Jones brought in his trade and it was nice - but the tires are…Continue
Added by Barry Neuman on May 28, 2016 at 4:19pm — No Comments
Google's User Explorer lets us identify individual users by client ID and isolate data. That way, we can evaluate the user and identify the path that they're taking so we can better personalize the experience for them.
You can also create segments to narrow down users who…Continue
Added by Paul Potratz on May 27, 2016 at 7:00am — No Comments
Today, it’s a content-drive world.
There is so much content in existence there’s simply no way any person could ever truly absorb all of the messages being thrown their way. Consumers have to get picky about what messages they choose to pay attention to and which to ignore. Frequently, that decision is made in…
It wasn’t all that long ago that dealers were limited to just a few forms of advertising: print, radio and television.
Then along came the Internet, which provided more opportunities to reach consumers including websites, third party listing sites, banner ads, PPC and e-mail. Soon, social networks…
Until now, the conversation surrounding video in the retail automotive industry has primarily focused on two general concepts:
Are those really the only two…Continue
Added by Aaron Wirtz on May 26, 2016 at 7:56am — No Comments
The subject of recalls has provided plenty of fodder for some in the media. Certainly, vehicle recalls are an explosive issue that places dealerships on the front lines of consumer anger and frustration. At the same time, dealers are also positioned to resolve the situation, restoring the consumer’s confidence in the brand and solidifying or commencing relationships. …Continue
Added by Chris Miller on May 26, 2016 at 6:57am — No Comments
Ever wondered as to why most companies tend to buy car on lease? If you observe carefully, you will find that most of the businesses seem to prefer getting their cars on lease. There has to be some reasons for it, isn’t it? Let us take a look at the core…Continue
Added by Kristin B Beasley on May 26, 2016 at 12:45am — No Comments
The four bases that make up a baseball diamond can be directly related to the car shopper’s journey. We all know the path begins online. The final destination, or home base, is the dealership. The goal is to surpass all your bases and arrive back at home, or rather, get…Continue
Added by David Metter on May 24, 2016 at 7:43am — No Comments
Email marketing continues to be one of the most effective online marketing strategies that dealerships can conduct. In fact, nearly 75% of adults say that email is their preferred method of communication (Apogee…Continue
Added by Larisa Bedgood on May 24, 2016 at 4:36am — No Comments
Added by JB Floyd on May 23, 2016 at 8:00am — No Comments
Use Twitter to its fullest potential! In this week’s Hard Facts, Samantha talks about how you can use Twitter to search for potential customers and engage with clients. Using this resource will ensure that you’re expanding your brand and business.
If you're an…Continue
Added by Paul Potratz on May 20, 2016 at 12:53pm — No Comments
Your files have been encrypted by TeslaCrypt. Your documents, photos, database…
Added by Erik Nachbahr, CISSP on May 19, 2016 at 10:35am — No Comments
For dealerships that are considering video marketing, or in the early stages of developing their video marketing strategies, we recommend starting with inventory videos. Inventory videos are a great way to attract and emotionally engage car shoppers. According to a recent Gallup study, “businesses that optimize this (emotional) connection outperform competitors by 26% in…Continue
Added by Gina Reuscher on May 19, 2016 at 5:07am — No Comments
Added by Jim Leman on May 18, 2016 at 11:51am — No Comments
Due to the fact that each car carries such a large value, having vehicles stuck on the forecourt for weeks and months on end can hugely hamper you business’s cash flow, causing significant issues.
Thanks to the…Continue
Added by Leona Zoey on May 17, 2016 at 8:30pm — No Comments