Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
I'm re-launching my Think Tank Tuesday series next week. Until then, I've been encouraging business owners, entrepreneurs, and dealerships to watch the last 4 episodes on branding.
How important is a brand? Critical. Without a brand, your business will lack trust in its followers and won't gain loyal customers or increased sales.
Added by Paul Potratz on May 31, 2016 at 1:30pm — No Comments
Vehicles are evolving to meet consistently increasing consumer demands for convenience, interactivity, and connectivity. In 2015, 15% of new vehicles were considered connected and by 2020 research…Continue
Added by Larisa Bedgood on May 31, 2016 at 6:20am — No Comments
Swapalease.com, the nation’s largest car lease marketplace, recently completed an online survey presented to more than 2,500 drivers across the U.S. to gauge their appetite for leases deals on used cars and trucks. The company also commissioned a similar survey presented to 250 automotive executives at dealerships across the country on their desire and plans to offer more lease deals on used cars and trucks.
The opportunity for lease deals on used cars and trucks may be ripe. 78.7% of…Continue
Added by John Sternal on May 31, 2016 at 5:56am — No Comments
There have been countless studies about employee engagement and how, when engaged, employees tend to be happier, more productive and deliver a better customer experience. With a 70 percent annual turnover rate in sales, this is an area that the auto industry – at least on the sales side – has a problem with. Don’t think the auto industry is alone, however. According to…Continue
Added by Mike Gorun on May 31, 2016 at 5:04am — No Comments
It certainly pays to have an association with a full-fledged auto repair shop. There are certain qualities that you should check in your…Continue
Added by Fisk Automotive on May 29, 2016 at 8:00pm — No Comments
It’s great being offered a company car - until you realise the tax implications. At that point, many employees decide to forgo all the benefits of having a nice car and opt for the cash instead.
However, there’s another way of using the money to get a better car than you’d be able to afford if you were paying for it out of savings or taking a bank loan.
It's called a personal contract purchase (PCP) and has…Continue
Added by Ann Hoge on May 29, 2016 at 10:35am — No Comments
Since the days of the "TIN LIZZY" rolling off the assembly line, dealers have faced that question! The answer was pretty easy to figure out- there was only one model to keep track of !
The biggest item of debate was putting a value on condition.
Mr Jones brought in his trade and it was nice - but the tires are…Continue
Added by Barry Neuman on May 28, 2016 at 4:19pm — No Comments
Google's User Explorer lets us identify individual users by client ID and isolate data. That way, we can evaluate the user and identify the path that they're taking so we can better personalize the experience for them.
You can also create segments to narrow down users who…Continue
Added by Paul Potratz on May 27, 2016 at 7:00am — No Comments
Today, it’s a content-drive world.
There is so much content in existence there’s simply no way any person could ever truly absorb all of the messages being thrown their way. Consumers have to get picky about what messages they choose to pay attention to and which to ignore. Frequently, that decision is made in…
It wasn’t all that long ago that dealers were limited to just a few forms of advertising: print, radio and television.
Then along came the Internet, which provided more opportunities to reach consumers including websites, third party listing sites, banner ads, PPC and e-mail. Soon, social networks…
What are the most important things you have to factor in to sell your RV quick? Clean up, engine maintenance, interior beautification? Yes, all of the above, and more. . To be confident enough to say 'buy my RV' to the potential customer, you need to zero in on your RV tire performance as well. What if those worn-out wheels give up when your potential…Continue
Added by Linda Wilson on May 26, 2016 at 11:30pm — No Comments
Until now, the conversation surrounding video in the retail automotive industry has primarily focused on two general concepts:
Are those really the only two video options available to dealerships right now? No.
Added by Aaron Wirtz on May 26, 2016 at 7:56am — No Comments
The subject of recalls has provided plenty of fodder for some in the media. Certainly, vehicle recalls are an explosive issue that places dealerships on the front lines of consumer anger and frustration. At the same time, dealers are also positioned to resolve the situation, restoring the consumer’s confidence in the brand and solidifying or commencing relationships. …Continue
Added by Chris Miller on May 26, 2016 at 6:57am — No Comments
In this era of technology, everyday people come across are unique technology that blows the minds of the people and made them to wonder how can this be possible? The advancements of technology have touched greater heights in the field of gadgets and cars. Earlier people used key to lock and unlock the car but now all this can be done just by pressing a button. Just like a television channel changes with a soft touch on the remote, similarly car lock or unlock itself just by…Continue
Added by Anthony Tyler on May 26, 2016 at 12:57am — No Comments
Ever wondered as to why most companies tend to buy car on lease? If you observe carefully, you will find that most of the businesses seem to prefer getting their cars on lease. There has to be some reasons for it, isn’t it? Let us take a look at the core details to get a clear idea and understand the main…Continue
Added by Kristin B Beasley on May 26, 2016 at 12:45am — No Comments
Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full…Continue
Added by Black Book on May 24, 2016 at 1:16pm — No Comments
Black Book, a division of Hearst Business Media that provides new- and used-vehicle valuation services and custom data licensing solutions, today announced a distribution agreement with Gauss Digital Marketing to leverage Bullseye Prospecting as a resource to streamline efficiencies and elevate profit potential in auto dealer customer campaigns.
Powered by Black Book, Bullseye Prospecting is a comprehensive, all-inclusive platform designed to help marketing agencies automate customer…Continue
Added by Black Book on May 24, 2016 at 1:15pm — No Comments
Added by Josh Whitlatch on May 24, 2016 at 11:00am — No Comments
For this week's Think Tank Tuesday, I interviewed Ray Bleser: owner of Northeastern Fine Jewelry.
Ray introduces a different way that he portrays his brand to instill trust in his customers. Many business owners still use price to advertise their brand; storytelling is a unique method that Ray uses to make sure that he is giving his customers the best service that they've had.
Added by Paul Potratz on May 24, 2016 at 8:30am — No Comments