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May 2016 ADM Blog Posts (98)


Influencer
Defining Your Brand

I'm re-launching my Think Tank Tuesday series next week.  Until then, I've been encouraging business owners, entrepreneurs, and dealerships to watch the last 4 episodes on branding.

How important is a brand? Critical.  Without a brand, your business will lack trust in its followers and won't gain loyal customers or increased sales.

Watch…

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Added by Paul Potratz on May 31, 2016 at 1:30pm — No Comments


Influencer
What Does a Connected Car Driver Expect from Their Dealership?

What Does a Connected Car Driver Expect from Their Dealership?

Vehicles are evolving to meet consistently increasing consumer demands for convenience, interactivity, and connectivity. In 2015, 15% of new vehicles were considered connected and by 2020 …

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Added by Larisa Bedgood on May 31, 2016 at 6:20am — No Comments


Influencer
ROUGHLY 75% OF DEALERS AND CONSUMERS ARE READY FOR MORE LEASE OPTIONS ON USED CARS AND TRUCKS

Swapalease.com, the nation’s largest car lease marketplace, recently completed an online survey presented to more than 2,500 drivers across the U.S. to gauge their appetite for leases deals on used cars and trucks. The company also commissioned a similar survey presented to 250 automotive executives at dealerships across the country on their desire and plans to offer more lease deals on used cars and trucks.

The opportunity for lease deals on used cars and trucks may be ripe. 78.7% of…

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Added by John Sternal on May 31, 2016 at 5:56am — No Comments


Influencer
Redefining Employee Engagement

There have been countless studies about employee engagement and how, when engaged, employees tend to be happier, more productive and deliver a better customer experience. With a 70 percent annual turnover rate in sales, this is an area that the auto industry – at least on the sales side – has a problem with. Don’t…

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Added by Mike Gorun on May 31, 2016 at 5:04am — No Comments

Book online London city airport car service

The Hiring of the London city airport car service need to b pre-booked otherwise, it will take a lot of time and become a problem for the users. The minicab services of the company allow the users to travel in the London from Heathrow airport, Gatwick airport Transfer, Stansted airport, Luton airport, Southend airport in…

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Added by Rahul Paul on May 30, 2016 at 3:30am — No Comments


Dealer
Choose a Specialty Garage for Auto Repair Services

It certainly pays to have an association with a full-fledged auto repair shop. There are certain qualities that you should check in your…

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Added by Fisk Automotive on May 29, 2016 at 8:00pm — No Comments

Is Personal Car Leasing For You

It’s great being offered a company car - until you realise the tax implications. At that point, many employees decide to forgo all the benefits of having a nice car and opt for the cash instead.

However, there’s another way of using the money to get a better car than you’d be able to afford if you were paying for it out of savings or taking a bank loan.

It's called a personal contract purchase (PCP) and has…

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Added by Ann Hoge on May 29, 2016 at 10:35am — No Comments

Hiring Plant Equipment Along with an Operator

You have two choices when it comes to plant hire. You can either rent just the equipment or rent it along with an operator. Either way, it would be a great decision as long as you partner with the right company. Should you decide to rent the equipment plus the operator, you need to check not just the quality of the…

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Added by Rahul Paul on May 29, 2016 at 12:00am — No Comments


Dealer
Auction Buzz

WHATS MY CAR WORTH !!!

model-t imagesnew model t

Since the days of the "TIN LIZZY" rolling off the assembly line, dealers have faced that question! The answer was pretty easy to figure out- there was only one model to keep track of !

The biggest item of debate was putting a value on condition.

Mr Jones brought in his trade and it was nice - but the tires are…

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Added by Barry Neuman on May 28, 2016 at 4:19pm — No Comments


Influencer
How to set up Google User Explorer

Google's User Explorer lets us identify individual users by client ID and isolate data.  That way, we can evaluate the user and identify the path that they're taking so we can better personalize the experience for them.

You can also create segments to narrow down users who…

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Added by Paul Potratz on May 27, 2016 at 7:00am — No Comments


Influencer
5 Common Blogging Mistakes

Today, it’s a content-drive world.

There is so much content in existence there’s simply no way any person could ever truly absorb all of the messages being thrown their way. Consumers have to get picky about what messages they choose to pay attention to and which to ignore. Frequently, that decision is made in…

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Added by sara callahan on May 27, 2016 at 5:30am — 4 Comments


Coach
Compliance in Marketing: What You Need to Know

It wasn’t all that long ago that dealers were limited to just a few forms of advertising: print, radio and television.

Then along came the Internet, which provided more opportunities to reach consumers including websites, third party listing sites, banner ads, PPC and e-mail. Soon, social networks…

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Added by Tony Orlando on May 27, 2016 at 5:00am — 3 Comments


Agency
KNOW WHAT IS AGING YOUR RV TIRES AND HOW TO STOP IT

What are the most important things you have to factor in to sell your RV quick? Clean up, engine maintenance, interior beautification? Yes, all of the above, and more. . To be confident enough to say 'buy my RV' to the potential customer, you need to zero in on your RV tire performance as…

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Added by Linda Wilson on May 26, 2016 at 11:30pm — No Comments

Hyundai CEO Tells Dealers To Get With The Times

Zuchowski to dealers: Get with the times

Hyundai boss says rise of millennials will demand changes

Zuchowski: Changes ahead…
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Added by Ralph Paglia on May 26, 2016 at 7:30pm — 1 Comment


Vendor
In-House Video Production: No More Excuses

Until now, the conversation surrounding video in the retail automotive industry has primarily focused on two general concepts:

  1. Making videos with mobile devices.
  2. Hiring someone else to do "professional" video for your dealership.

Are those really the only…

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Added by Aaron Wirtz on May 26, 2016 at 7:56am — No Comments

Making Fans of Recall Customers: Nothing worth Having Comes Easy (Part 1)

The subject of recalls has provided plenty of fodder for some in the media. Certainly, vehicle recalls are an explosive issue that places dealerships on the front lines of consumer anger and frustration. At the same time, dealers are also positioned to resolve the situation, restoring the consumer’s confidence in the…

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Added by Chris Miller on May 26, 2016 at 6:57am — No Comments


Vendor
Keyless Remotes: Smart Keys for Cars

In this era of technology, everyday people come across are unique technology that blows the minds of the people and made them to wonder how can this be possible? The advancements of technology have touched greater heights in the field of gadgets and cars. Earlier people used key to lock and unlock the car but now all this can be done just by pressing a button. Just like a television channel changes with a soft touch on the remote, similarly car lock or unlock itself just by…

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Added by Anthony Tyler on May 26, 2016 at 12:57am — No Comments


Vendor
Why most business get cars on lease? Here is answer

Ever wondered as to why most companies tend to buy car on lease? If you observe carefully, you will find that most of the businesses seem to prefer getting their cars on lease. There has to be some reasons for it, isn’t it? Let us take a look at the core…

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Added by Kristin B Beasley on May 26, 2016 at 12:45am — No Comments


Vendor
Most Segments Showed Good Retention Last Week

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full…

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Added by Black Book on May 24, 2016 at 1:16pm — No Comments


Vendor
BLACK BOOK SIGNS BULLSEYE PROSPECTING DISTRIBUTION AGREEMENT WITH GAUSS DIGITAL MARKETING

Black Book, a division of Hearst Business Media that provides new- and used-vehicle valuation services and custom data licensing solutions, today announced a distribution agreement with Gauss Digital Marketing to leverage Bullseye Prospecting as a resource to streamline efficiencies and elevate profit potential in auto dealer customer campaigns.

Powered by Black Book, Bullseye Prospecting is a comprehensive, all-inclusive platform designed to help marketing agencies automate customer…

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Added by Black Book on May 24, 2016 at 1:15pm — No Comments

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