Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Facebook, after much, much ado, has finally added GIF support. And no, not the halfway-workaround that it launched two years ago. There’s now a real way to post a GIF in your status update, making words just that much less necessary to this whole internet…Continue
Added by Ralph Paglia on May 29, 2015 at 10:57pm — No Comments
Added by Paul Potratz on May 29, 2015 at 1:26pm — No Comments
According to Dataium's most recent benchmark study, the average number of monthly unique visitors to a dealership's website is 6,509. Of those, an average 1.7 percent submit a lead form. Combine that with an average half percent conversion rate for chat, along with phone calls and walk-ins (which are…Continue
Added by David Metter on May 29, 2015 at 5:30am — No Comments
Customers increasingly expect businesses to have a social media presence. The key however, is to not just have a presence, but to then use that presence to interact with customers. When customers engage with you, it’s important to give them an indication that you are, in fact, listening. Of course, to accomplish this, you must be paying attention in the first place. If you…Continue
Added by Paul Moran on May 29, 2015 at 5:30am — No Comments
Every dealership has seen this customer—the one who demands to be reimbursed for damage they claim happened while the car was in the dealership’s care, or because of faulty service work. You might find it challenging to deal with these customers, especially when you don’t believe your team is at fault. So what is the best way to handle them?
To help answer…Continue
Added by Richard Holland on May 28, 2015 at 6:00am — No Comments
The average dealership net profit for service and parts per month was upwards of $270,000 while new and used-car sales combined net profit per month did not even reach $150,000!
What is this telling you?…Continue
Added by Ashley Weidner on May 28, 2015 at 6:00am — No Comments
In the ‘old’ days of the web, all of a brand’s web traffic would be funneled into their website home page, or…
Following tremendous pressure from the NHTSA, Takata has expanded the recall on its faulty airbags. In fact, it just doubled the number of vehicles that are subject to recall to 34 million – that’s one in seven vehicles on the road today – and the largest recall in automotive history. Since then, consumers have been flooding the NHTSA website, searching to see whether their…Continue
Added by Chris Miller on May 27, 2015 at 6:00am — No Comments
This is out of the ordinary, I know. Me… a guy who achieved success in retail from being an early advocate of Internet lead management, video, and digital marketing… talking about the benefits of a traditional marketing medium. Stranger things have happened...
Just because I believe in the…Continue
Added by Joe Webb on May 26, 2015 at 1:30pm — No Comments
80% of prospects are checking reviews before they even consider making a purchase according to the Ipsos Open Thinking Exchange (OTX).…Continue
Added by Ashley Weidner on May 26, 2015 at 5:23am — No Comments
Those who know Bryan Armstrong are likely aware of three aspects of his life. He knows the car business and is always willing to share that knowledge with others. He is a true innovator in the industry who brings everything he has to the table. Lastly, he is a truly giving individual, adopting children in need and following a Biblical path through his…Continue
Added by J.D. Rucker on May 22, 2015 at 6:02pm — No Comments
A recent article in Auto Remarketing reports how Penske Automotive Group is using recalls to increase their service business through recall work, but also as an opportunity to sell more vehicles. “I think recall business is good,” Penske Chairman Roger Penske, stated. “We…Continue
Added by Chris Miller on May 22, 2015 at 5:00am — No Comments
Life in the retail automotive industry is taxing. Managers and employees work long hours and, in many cases, are with their co-workers more than they are with their families. Miscommunications, tension or arguments can detract from the efficiency of the dealership, and thus decrease overall profitability.
Technicians and service advisors work very closely…Continue
Are you planning to learn driving? It is quite an essential thing if you have a car. Or even if you are planning to get one.
So, how do you plan to learn driving?
One thing that you can do is go for a school that offers driving lessons. But there’s something more interesting as well. You can also hire a personal instructor to help you learn how to…Continue
Added by Allan Lloyd on May 20, 2015 at 10:00am — No Comments
Local SEO can be a challenge for most small business owners. Yet, they don’t realize that it is much easier getting ranked with proper local SEO strategies than it is trying to get a national keyword ranked. This article will give the ins…Continue
Added by JB Floyd on May 20, 2015 at 9:30am — No Comments
Added by Ashley Weidner on May 20, 2015 at 6:00am — No Comments
I recently had the pleasure to work with a very innovative dealer who implemented the concept of “dealer currency” in his dealership with great success. Dealer currency allows you to eliminate cash discounts on sales (in both Variable & Fixed Ops) by instead issuing a form of “dealer dollars,” redeemable anywhere in the dealership for the future purchase of parts,…Continue
Added by Mike Gorun on May 20, 2015 at 5:00am — No Comments
I recently visited Copenhagen, Denmark to speak to Danish dealers on how they can sell more. This week on Think Tank Tuesday, watch the entire presentation!
Added by Paul Potratz on May 19, 2015 at 2:21pm — No Comments
Pulse rates are different depending on what artery you check and what method you use. Checking someone's carotid artery by hand can yield a slightly different result than taking it with a machine through the brachial artery. The same thing happens in the car business, which is why I like to talk to different people from different parts of the industry.
Added by J.D. Rucker on May 19, 2015 at 12:35pm — No Comments
In the world of online marketing, oftentimes marketers forget this very basic concept. Think of it as painting pictures when selling. The idea is that you want to tell the consumer why they need a…Continue
Added by Timmy D. James on May 18, 2015 at 6:30am — No Comments