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May 2015 ADM Blog Posts (74)

BLACK BOOK DATA SHOW USED VEHICLE DEPRECIATION UNCHANGED IN APRIL

According to Black Book® data, the average price of a used vehicle for model years 2009-2013 was largely unchanged in April, with 0.0% registered depreciation during the month. Domestic cars increased +1.1%; import cars changed -0.8%; domestic trucks increased +1.5%; and import trucks changed -0.2%. Average pre-recession annual depreciation was continually recorded between -15% and -18%, and Black Book expects 2015 depreciation near -14.5%.



Premium Sporty Cars saw the…

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Added by Black Book on May 7, 2015 at 2:55pm — No Comments


Influencer
Route 23 Ford's Drive For Your School Event

Route 23 Ford is hosting this year's Drive 4 Ur School Event on June 12th at Pompton Lakes High School.

In the past Route 23 Ford have hosted this event at the Butler and Lakeland High Schools to raise money for school programs. This year they will sponsor the Pompton Lakes High School. For every person that test drives a…

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Added by Jonathan Morales on May 7, 2015 at 7:30am — No Comments


Influencer
Offer Value Above a Paycheck To Increase Employee Retention

Automotive News recently reported that FCA will offer free college tuition to all FCA dealership employees. It will begin immediately in the southeast region and roll out to the rest of the U.S. by the third quarter.…

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Added by Richard Holland on May 7, 2015 at 5:00am — No Comments

New Dealership Survey: 80% Believe CFPB Regulations Will Be Implemented; Yet 60% Don’t Have Plans in Place to Meet Regulations

 

eLEND Solutions survey reveals that eight in ten dealers agree that a connected online and in-store experience will help sell more cars faster and lead to greater customer satisfaction

 

Mission Viejo, CA – May 6, 2015 –Eighty percent of auto dealers expect that CFPB regulations will be implemented in the near future, according to a new survey conducted by eLEND Solutions™. …

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Added by Crystal Hartwell on May 6, 2015 at 7:08am — No Comments

Increasing Recall Compliance Efforts Gets Political

A recent article on The Hill.com detailed how the Alliance of Automobile Manufacturers is teaming up with a Republican pollster to survey Americans on why they don’t bring in their vehicles for recall repairs. These actions are in advance of the…

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Added by Chris Miller on May 6, 2015 at 5:30am — No Comments

How Can You Avoid Failure?

Why do you keep failing? There's one common reason why people fall short. On this week’s Think Tank Tuesday:

  • Learn the one factor that's the difference between success and failure.
  • Measure your success and how to keep growing.
  • Increase your profits while lowering your costs and avoiding failure.
  • Implement today's tips to break your bad habits.…

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Added by Paul Potratz on May 5, 2015 at 1:52pm — No Comments

Truck Market Continues to be Strong

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report.

 

The Black Book editors are tracking a continued pattern of strength across several truck segments, with particular emphasis on crossovers. For car segments, the Black Book editors are noticing growing weakness among…

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Added by Black Book on May 5, 2015 at 1:42pm — No Comments

Six Fast & Furious Tips on Mobile Marketing for Auto Dealers

Our marketing universe is quickly becoming untethered as smartphones and tablets gain a broader share of web access to information and entertainment.  The mobile marketing world is still new to many dealers and we’re experiencing a learning curve about how to market, manage, and leverage this new landscape.  Here are 6 Quick Info Insights to help dealers get a quick course in Mobile 101.

1.     Mobile is Exploding

29% of web traffic page views are…

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Added by David Metter on May 5, 2015 at 5:30am — 1 Comment

Don’t try to sell the car with chat

I can still picture my sales manager coaching me on the nuances of a phone up when I was a rookie on the auto sales floor.

“The whole purpose of a phone call is to set the appointment, not to sell the car” he’d say. “Ask them ‘when can you be…

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Added by Big Tom LaPointe on May 4, 2015 at 5:00pm — No Comments

Autos On Video Selects Flick Fusion As Hosting And Integration Partner For Real Video Inventory Application

Enhanced Video Content, Marketing & Distribution Features Create Calls to Action and Increase Conversion, Show and Sales Rates for Auto Dealers

Urbandale, IA--May 4th, 2015--Flick Fusion Video Marketing (www.flickfusion.com) announced today that it has been selected by Autos On Video® Inc, a pioneer in video walk around technology, to integrate the Autos On Video real video inventory application…

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Added by Brian Cox on May 4, 2015 at 8:11am — No Comments

More Than Seventy Auto Dealer Customers Attended Auto/Mate's User Summit in Westborough, MA

Albany, N.Y. – May 4th, 2015 – Auto/Mate Dealership Systems (http://www.automate.com) announced today that more than seventy of its customers and fifteen sponsorship partners attended the Auto/Mate User Summit that was held in Westborough, Massachusetts on Friday, April 17th. Auto dealership executives and managers attended the one-day event designed to share the latest updates and give in-depth training on Auto/Mate's dealership management system…

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Added by Mike Esposito on May 4, 2015 at 7:53am — No Comments

Rumor Alert

Have you heard rumors about Google's new targeting options? On this week's Hard Facts, Samantha explains how Google's new tool will make your search campaigns more relevant.

Added by Paul Potratz on May 1, 2015 at 1:20pm — No Comments

To App or not to App?..... That is the question my fellow ADM`ers

Howdy!-

I want to throw this out there for the ADM Group to mull over......please share your answers here.

The subject is Apps....... Does a Car Dealership really need an App? We have had two different App companies in the past four years & from my personal experience, the results of having an App are very few and far…

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Added by Ken Beam on May 1, 2015 at 11:30am — 7 Comments

Marketing On The Cheap with Meetup.com and Press Releases

Internet Marketing On A Low Budget

One of the big problems that a lot of my clients have when they are just starting out…

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Added by JB Floyd on May 1, 2015 at 7:30am — No Comments

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