Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Facebook has once again tweaked it’s algorithm in a way that further decreases the reach of posts by Facebook Pages. After steadily decreasing organic reach to 2 percent or less, and forcing companies with Facebook pages to spend money to reach their fans, Facebook has now decided to prioritize content posted by a user’s friends and family, (i.e.: their network) over those of…Continue
Added by Paul Moran on May 15, 2015 at 5:00am — No Comments
Most of you know by now that the customer satisfaction survey is something that every manufacturer is doing and regardless if you bend over backwards or not for a customer, if they give anything less than a 5 it looks bad on you. Every dealership wants to receive a dealer of excellence plaque year after year. The process to accomplish this is pretty simple, but…Continue
Added by Ashley Weidner on May 15, 2015 at 3:20am — No Comments
This a five part series on upping the ante of your dealership. One of the biggest mistakes that dealerships make with their prospects is being impersonalized and automated. Today I will be discussing a very effective solution to making the most important point of contact the closing point in making a sale and ensuring that your customers are happier for…Continue
Added by Ashley Weidner on May 15, 2015 at 3:16am — No Comments
We all know by now that prospects are checking a dealerships online reputation before even thinking about speaking to you. If you are below a 5 and your competitors are not, they will move on. In this short series I will be discussing simple steps you can take that will not only improve the bottom line but also raise your star rating to ensure that you have the…Continue
Added by Ashley Weidner on May 15, 2015 at 3:00am — No Comments
As part of doing business in today’s fast-paced world, inevitably we all have to adopt new technology to make things run more efficiently. Whether it’s a CRM, a call-tracking system, or a new DMS, it’s not usually met with a big welcome from all employees when the time comes to implement it. Most people don’t like change. Not necessarily because they are afraid of it, but…Continue
Added by Richard Holland on May 14, 2015 at 9:00am — No Comments
Nearly 70% of active service customers are within the manufacturers warranty (1-3 year old vehicles), leaving a retention rate of only 30% after the warranty expires. The BIG question is WHY are dealers losing 70% of their active service customers when the warranty expires?
Three Main Defection Points
First Oil Change
Believe it or not, a majority of customers never make it back to the dealership for even their first oil change.…Continue
Added by Tom Kain on May 13, 2015 at 8:40pm — No Comments
Central Jersey Custom Garage Flooring Install of RaceDeck Tiles by One Day Projex!
We recently completed a RaceDeck Custom Garage Flooring Installation in Monmouth Junction (Middlesex County). If you have an inclined garage floor…Continue
Added by Jonathan Morales on May 13, 2015 at 12:00pm — No Comments
Black Book, the provider of independent valuation data for cars, trucks, collectibles and specialty vehicles, has analyzed auction prices of exotic collectibles, with particular emphasis on the Aston Martin DB5 Coupe, the Ferrari 250 GTL Lusso, and the Mercedes-Benz 300SL Gullwing. From 1977 through 2008, each vehicle appreciated in value roughly 5% annually. Since 2008, these vehicles have appreciated between 20% - 60% annually. A new, younger generation of collector has taken to this genre…Continue
Added by Black Book on May 13, 2015 at 6:07am — No Comments
If you’re in business, I’m sure you’ve been introduced to the concept of content marketing.
Experts have advised businesses to produce content for quite some time now for search engine optimization, branding, lead generation and engagement, to name just a few of the many reasons.
Content marketing can be powerful, if done…Continue
Added by sara callahan on May 13, 2015 at 6:00am — No Comments
Added by Paul Potratz on May 12, 2015 at 2:24pm — No Comments
Packaged predictive analytic models enable automotive marketers to send perfectly timed, more relevant communications without the cost and complexity associated with standalone analytics tools—freeing your dealership up to acquire and engage customers instead of wrestling with data and technology.
Added by Amanda Meuwissen on May 12, 2015 at 12:49pm — No Comments
Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report.
The Black Book editors identified an increasing number of car segments displaying greater week-over-week depreciation from data within the auction lanes. In fact, Near Luxury Cars was the only car segment…Continue
Added by Black Book on May 12, 2015 at 11:38am — No Comments
As a husband and father to 5 daughters, the cartoon above is, at times, a pretty accurate description of my life. I’m sure all men in similar situations have found that couch or chair they inevitably get placed in while the females in their lives try on shoes, clothes or whatever they may need. In reality, I shop more than my wife and kids… they just don't go…Continue
Added by David Metter on May 12, 2015 at 10:51am — No Comments
New “Check, Inspect and Protect” platform helps auto dealers sell used cars faster, and at a higher profit, while giving today's used car shopper more peace of mind
Las Vegas, NV – May 12, 2015
– SureSale, the certified pre-owned marketing program designed to change the way used cars are bought and sold, today launched its upgraded certification platform – “Check, Inspect and…
Added by Crystal Hartwell on May 12, 2015 at 8:45am — No Comments
We've all heard the phrase, "content is king." The question that you should ask about your content is whether or not it's worthy of being the king of something important or the king of crap. Unfortunately, much of what is pawned off as content turns out to be ruling over nothing important.
I've said it in different ways in multiple articles and videos in the…Continue
Added by J.D. Rucker on May 11, 2015 at 1:38pm — No Comments
I need you to be on this Live webcast on Thursday, May 14 at 3:07 PM EST,'How To Use Periscope To Sell Cars.' This free tool will increase sales and drive traffic to your dealership.
All you need to do to attend is …Continue
Added by Paul Potratz on May 11, 2015 at 9:54am — No Comments
FOR IMMEDIATE RELEASE
ALBANY, N.Y. – May 11th, 2015 – Auto/Mate Dealership Systems (http://www.automate.com) announced today that Lead Information Services, LLC (LIS) a developer of internet-based Customer Relations Management (CRM) and Internet Lead Management (ILM) software, has fully and successfully integrated its solutions with Auto/Mate's dealership management system…Continue
Added by Mike Esposito on May 11, 2015 at 7:58am — No Comments
Remember the days when television actually closed for the night? In those days, if you were up late enough, inevitably you’d hear the Star-Spangled Banner followed by that creepy off-the-air snow that is a potent reminder of the movie Poltergeist.
Television has been a part of most people’s lives since the late 40’s. DVRs or online streaming weren’t even a…Continue
Added by Brian Cox on May 11, 2015 at 5:00am — No Comments
CARCODE SMS, IS THIS EDMUNDS DIRTY TEXT CAPER?
Are Dealers Being Set Up Again by one of the Dirtiest Players? Is it another trick?
DISCLAIMER: It is only fair before you read this to say out front that I personally despise …
Added by James A. Ziegler on May 10, 2015 at 10:30am — No Comments
79% of salespeople that use social media outsell their peers. On this week's Hard Facts, Samantha discusses 3 apps that will revolutionize your business.
Added by Paul Potratz on May 8, 2015 at 12:09pm — No Comments