Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Facebook, after much, much ado, has finally added GIF support. And no, not the halfway-workaround that it launched two years ago. There’s now a real way to post a GIF in your status update, making words just that much less necessary to this whole internet…Continue
Added by Ralph Paglia on May 29, 2015 at 10:57pm — No Comments
You have a car and you are quite proud to own that. You love to drive around in your vehicle. And you do not want to give this habit up. And you are aware that you need to take the car for maintenance on a regular basis. However, due to lack of time, you do not take the car to the maintenance centers. All the works of maintenance that are necessary for your vehicle are done by you back home. And you feel that this is going to help you enough. But suddenly one day, in the…Continue
Added by Allan Lloyd on May 29, 2015 at 9:41pm — No Comments
Added by Paul Potratz on May 29, 2015 at 1:26pm — No Comments
We’ve all seen the quintessential fishing reel and bait when referring to rewards and giveaways;
Convincing people to take action by offering them something free does work. But why?
It really comes down to human beings and the mental triggers that create response. People love novelty. The concept of something new releases dopamine in our brains, and the possibility of pleasure is what encourages…Continue
Added by Melissa Terzi on May 29, 2015 at 11:00am — No Comments
It is always quite important to save up on some money in anything you do, if you can. If you own a car, the maintenance cost tends to soar sky high sometimes. Therefore, it becomes quite imperative to keep it in check.
But the problem is, cars need regular servicing and maintenance to keep it up and running. And compromising on that can become quite a big problem in the long run, it can even be fatal in some cases.
A regular car servicing can help improve the car’s performance…Continue
Added by Allan Lloyd on May 29, 2015 at 8:18am — No Comments
You own a car and you love to go out driving it. Long drives aren’t that uncommon for you. And you love the way your car performs. So, you don’t feel it necessary to go for any kind of servicing for your car. Because you feel that is not necessary at all. Moreover, it is also going to cost you some amount of money.
But are you sure you are not making any grave mistake?
Remember, for the car to run in a proper condition for a long time, it is extremely necessary to take the…Continue
Added by Allan Lloyd on May 29, 2015 at 7:30am — No Comments
According to Dataium's most recent benchmark study, the average number of monthly unique visitors to a dealership's website is 6,509. Of those, an average 1.7 percent submit a lead form. Combine that with an average half percent conversion rate for chat, along with phone calls and walk-ins (which are…Continue
Added by David Metter on May 29, 2015 at 5:30am — No Comments
Customers increasingly expect businesses to have a social media presence. The key however, is to not just have a presence, but to then use that presence to interact with customers. When customers engage with you, it’s important to give them an indication that you are, in fact, listening. Of course, to accomplish this, you must be paying attention in the first place. If you…Continue
Added by Paul Moran on May 29, 2015 at 5:30am — No Comments
Every dealership has seen this customer—the one who demands to be reimbursed for damage they claim happened while the car was in the dealership’s care, or because of faulty service work. You might find it challenging to deal with these customers, especially when you don’t believe your team is at fault. So what is the best way to handle them?
To help answer…Continue
Added by Richard Holland on May 28, 2015 at 6:00am — No Comments
The average dealership net profit for service and parts per month was upwards of $270,000 while new and used-car sales combined net profit per month did not even reach $150,000!
What is this telling you?…Continue
Added by Ashley Weidner on May 28, 2015 at 6:00am — No Comments
In the ‘old’ days of the web, all of a brand’s web traffic would be funneled into their website home page, or…
Over the last month, there has been a lot of noise about the lack of transparency between some SEM companies and their automotive clients.
Showroom Logic founder Patrick Bennett provides an insightful look at why it's critical for a dealer to have access to have more than just access to their Google Analytics account - they need access to their Google Adwords and Bing Ads accounts, as well.
He discusses why Adwords tools such as Quality Score need to be actively monitored by…Continue
Added by Robert Monson on May 27, 2015 at 8:48am — No Comments
All Car Segments Declined While Full-Size Vans Increased
Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report.
The team of Black Book editors are seeing more signs that the summer slowdown is taking shape. All car segments saw a decreasing…Continue
Added by Black Book on May 27, 2015 at 7:41am — No Comments
Following tremendous pressure from the NHTSA, Takata has expanded the recall on its faulty airbags. In fact, it just doubled the number of vehicles that are subject to recall to 34 million – that’s one in seven vehicles on the road today – and the largest recall in automotive history. Since then, consumers have been flooding the NHTSA website, searching to see whether their…Continue
Added by Chris Miller on May 27, 2015 at 6:00am — No Comments
How do you increase sales as a salesperson? If you're in sales, you better be charming. On this week's Think Tank Tuesday, learn the four steps you need to follow in order to be interpreted as personable, instead of creepy.
Added by Paul Potratz on May 26, 2015 at 1:52pm — No Comments
This is out of the ordinary, I know. Me… a guy who achieved success in retail from being an early advocate of Internet lead management, video, and digital marketing… talking about the benefits of a traditional marketing medium. Stranger things have happened...
Just because I believe in the…Continue
Added by Joe Webb on May 26, 2015 at 1:30pm — No Comments
80% of prospects are checking reviews before they even consider making a purchase according to the Ipsos Open Thinking Exchange (OTX).…Continue
Added by Ashley Weidner on May 26, 2015 at 5:23am — No Comments
Those who know Bryan Armstrong are likely aware of three aspects of his life. He knows the car business and is always willing to share that knowledge with others. He is a true innovator in the industry who brings everything he has to the table. Lastly, he is a truly giving individual, adopting children in need and following a Biblical path through his…Continue
Added by J.D. Rucker on May 22, 2015 at 6:02pm — No Comments
Added by Paul Potratz on May 22, 2015 at 1:24pm — No Comments
A recent article in Auto Remarketing reports how Penske Automotive Group is using recalls to increase their service business through recall work, but also as an opportunity to sell more vehicles. “I think recall business is good,” Penske Chairman Roger Penske, stated. “We…Continue
Added by Chris Miller on May 22, 2015 at 5:00am — No Comments