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May 2015 ADM Blog Posts (75)

Facebook FINALLY Allows Car Dealers To Post Animated GIF Images

Facebook, after much, much ado, has finally added GIF support. And no, not the halfway-workaround that it launched two years ago. There’s now a real way to post a GIF in your status update,…

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Added by Ralph Paglia on May 29, 2015 at 10:57pm — No Comments

Things to Remember While Going for Car Remapping

You have a car and you are quite proud to own that. You love to drive around in your vehicle. And you do not want to give this habit up. And you are aware that you need to take the car for maintenance on a regular basis. However, due to lack of time, you do not take the car to the maintenance centers. All the works of maintenance that are necessary for your vehicle are done by you back home. And you feel that this is going to help you enough. But suddenly one day, in the…

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Added by Allan Lloyd on May 29, 2015 at 9:41pm — No Comments


Influencer
Do You Care?

You lose sales when your customers don't think you do.

How You Can Start Caring Today?

Learn how your marketing needs to be consistent to make a sale. With every new offer, sale, and promotion, your marketing must feel the same throughout. Get all the details this week on Hard Facts.

Added by Paul Potratz on May 29, 2015 at 1:26pm — No Comments


Influencer
3 Strategies Using Incentives to Drive Auto Sales

We’ve all seen the quintessential fishing reel and bait when referring to rewards and giveaways;

Convincing people to take action by offering them something free does work. But why?

It really comes down to human beings and the mental triggers that create response. People love novelty. The concept of something new releases dopamine in our brains, and the possibility of pleasure is what encourages…

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Added by Melissa Terzi on May 29, 2015 at 11:00am — No Comments

How to Lower Your Car Maintenance Cost

It is always quite important to save up on some money in anything you do, if you can. If you own a car, the maintenance cost tends to soar sky high sometimes. Therefore, it becomes quite imperative to keep it in check.

But the problem is, cars need regular servicing and maintenance to keep it up and running. And compromising on that can become quite a big problem in the long run, it can even be fatal in some cases.

A regular car servicing can help improve the car’s performance…

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Added by Allan Lloyd on May 29, 2015 at 8:18am — No Comments

Top Reasons Why You should Go for Car Servicing Often

You own a car and you love to go out driving it. Long drives aren’t that uncommon for you. And you love the way your car performs. So, you don’t feel it necessary to go for any kind of servicing for your car. Because you feel that is not necessary at all. Moreover, it is also going to cost you some amount of money.

But are you sure you are not making any grave mistake?

Remember, for the car to run in a proper condition for a long time, it is extremely necessary to take the…

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Added by Allan Lloyd on May 29, 2015 at 7:30am — No Comments


Influencer
Don't Rely on Your Website Provider to Increase Conversion Rates. Be a Game Changer.

According to Dataium's most recent benchmark study, the average number of monthly unique visitors to a dealership's website is 6,509. Of those, an average 1.7 percent submit a lead form. Combine that with an average half percent conversion rate…

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Added by David Metter on May 29, 2015 at 5:30am — No Comments


Vendor
Social Media: Reciprocate Your Way To Increased Engagement

Customers increasingly expect businesses to have a social media presence. The key however, is to not just have a presence, but to then use that presence to interact with customers. When customers engage with you, it’s important to give them an indication that you are, in fact, listening. Of course, to accomplish this,…

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Added by Paul Moran on May 29, 2015 at 5:30am — No Comments


Influencer
Service Dilemmas: What Would You Do?

Every dealership has seen this customer—the one who demands to be reimbursed for damage they claim happened while the car was in the dealership’s care, or because of faulty service work. You might find it challenging to deal with these customers, especially when you don’t believe your team is at fault. So what is the…

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Added by Richard Holland on May 28, 2015 at 6:00am — No Comments

How to Maximize Profit in Your Service Department

According to NADA statistics from 2014 service and parts sales reached $91billion!

The average dealership net profit for service and parts per month was upwards of $270,000 while new and used-car sales combined net profit per month did not even reach…

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Added by Ashley Weidner on May 28, 2015 at 6:00am — No Comments

Time For Car Dealers To Reconsider Landing Page Microsites

The tried and true landing page — an automotive marketer’s best friend

In the ‘old’ days of the web, all of a…

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Added by Ralph Paglia on May 27, 2015 at 8:30pm — 3 Comments

Is Your Dealership Losing Google's Trust?

Over the last month, there has been a lot of noise about the lack of transparency between some SEM companies and their automotive clients.

Showroom Logic founder Patrick Bennett provides an insightful look at why it's critical for a dealer to have access to have more than just access to their Google Analytics account - they need access to their Google Adwords and Bing Ads accounts, as well.

He discusses why Adwords tools such as Quality Score need to be actively monitored by…

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Added by Robert Monson on May 27, 2015 at 8:48am — No Comments


Vendor
All Car Segments Declined While Full-Size Vans Increased

All Car Segments Declined While Full-Size Vans Increased  

 

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report.

 

The team of Black Book editors are seeing more signs that the summer slowdown is taking shape. All car segments saw a decreasing…

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Added by Black Book on May 27, 2015 at 7:41am — No Comments

Increase Sales through Conquesting Consumers Motivated by Open Recalls

Following tremendous pressure from the NHTSA, Takata has expanded the recall on its faulty airbags. In fact, it just doubled the number of vehicles that are subject to recall to 34 million – that’s one in seven vehicles on the road today – and the largest recall in automotive history. Since then, consumers have been…

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Added by Chris Miller on May 27, 2015 at 6:00am — No Comments


Influencer
I think you're pretty charming

But Do You Consider Yourself Charming?

How do you increase sales as a salesperson? If you're in sales, you better be charming. On this week's Think Tank Tuesday, learn the four steps you need to follow in order to be interpreted as personable, instead of creepy.

  • Understand what being charming…
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Added by Paul Potratz on May 26, 2015 at 1:52pm — No Comments


Influencer
7 Ways Your Direct Mail Should Be Digital

This is out of the ordinary, I know. Me… a guy who achieved success in retail from being an early advocate of Internet lead management, video, and digital marketing… talking about the benefits of a traditional marketing medium. Stranger things have…

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Added by Joe Webb on May 26, 2015 at 1:30pm — No Comments

How to Generate More Positive Reviews

80% of prospects are checking reviews before they even consider making a purchase according to the Ipsos Open…

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Added by Ashley Weidner on May 26, 2015 at 5:23am — No Comments


Influencer
#CARSTRONG: A Car Guy Needs Your Help

Those who know Bryan Armstrong are likely aware of three aspects of his life. He knows the car business and is always willing to share that knowledge with others. He is a true innovator in the industry who brings everything he has to the table. Lastly, he is a truly giving individual, adopting…

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Added by J.D. Rucker on May 22, 2015 at 6:02pm — No Comments


Influencer
Take the How-To Challenge

There are over a million instructional videos online, and 70% of them contain "How To..." in the title. This week, Samantha explains why its so important to have instructional "How-To" videos on your website.

Also take the "How-To" Challenge! Submit 5 of your "How-To" Videos and submit them on this week's Hard Facts to get a free prize package…

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Added by Paul Potratz on May 22, 2015 at 1:24pm — No Comments

Using Recalls to Your Advantage

A recent article in Auto Remarketing reports how Penske Automotive Group is using recalls to increase their service business through recall work, but also as an opportunity to sell more vehicles. “I think recall business…

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Added by Chris Miller on May 22, 2015 at 5:00am — No Comments

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