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Featured ADM Member Blog Posts – May 2014 Archive (58)

Don't Let Your Email Marketing Cost You Millions



Melissa Mangold, Cobalt Virtual Marketing Representative
by Melissa Mangold, Virtual Marketing Representative



The world’s toughest anti-spam law will soon be enforced in Canada. Are you in compliance?



At the beginning of 2014,…

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Added by CDK Global on May 30, 2014 at 2:54pm — 2 Comments


Influencer
The Necessary Shift from #BigData to #BetterData

The words "big data" have been buzzing around the marketing and advertising world for a few years now. Technology has made it possible to do things with data through analysis and proper utilization that weren't very easy a decade ago. It's a good thing, but it's not enough.

In the automotive…

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Added by Jon Lamb on May 30, 2014 at 6:00am — 3 Comments


Influencer
5 Reasons Video Can Help Increase Service Revenue

In our modern world of technology and instant information, consumers are increasingly seeking answers to their questions online rather than asking a business for it. One way that consumers are doing this is through video content they find online. Video content provides many benefits for consumers as well as businesses. In…

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Added by Richard Holland on May 30, 2014 at 4:30am — No Comments


Influencer
25 Things Veteran Managers Need to Hear (But don’t want to…)

 

25 Things Veteran Managers Need to Hear

(But don’t want to…)

In life, we all need someone to just tell us the hard truth.  Even when it’s something we really don’t want  to know. …

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Added by Danny Benites on May 29, 2014 at 1:00pm — 4 Comments

The 12th Man: Marketing Is Your Virtual Salesperson

In the NFL, one of the most valuable commodities a team can have are its fans. Countless times we hear about the effect that home crowds can have on the gameplay of the athletes on both teams. Termed the “12th man,” this phenomenon is extremely powerful as it can motivate the home team, while at the…

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Added by Scott T. Joseph on May 29, 2014 at 5:05am — No Comments

How Social Media Can Affect Your B2B Opportunities

Just like any business, I have potential clients that I reach out to in an effort to see whether my services are a good fit. Recently, a potential client, who I had been talking to but hadn’t heard from in a little bit, suddenly “liked” one of my posts on my personal Facebook profile. While this does happen occasionally, I…

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Added by sara callahan on May 28, 2014 at 4:51am — 2 Comments

Not responding to chat requests is like eternal phone hold

What if your receptionist answered the phone and just put people on hold, never to return and handle their call? That is exactly what is happening if you have live chat on your website and the chat operator is unable to respond to the invite. An OFFLINE message on your dealership website may not be ideal, but at least you are telling them you can’t…

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Added by Big Tom LaPointe on May 27, 2014 at 9:00pm — No Comments


Influencer
Is Your Dealership Embracing Social Signals? Here's Why It Needs To

Each year, the web becomes more and more dominated by social media. But with the rise of Facebook, Twitter, and the social web came a big question: Does social media affect search rankings?

The answer: Absolutely. If you've incorporated social media into your existing SEO strategy, you're likely seeing…

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Added by Mark Frost on May 27, 2014 at 7:24am — 8 Comments

Customer Loyalty Isn't Dead. It Can't Be. It Simply Needs a Revival.

There is doom and gloom in the statistics. Fewer people are staying loyal to a single brand of vehicle. Fewer people are staying loyal to a particular dealership. We've been hearing about it since the rise of the digital age and it can push dealers to focus on generating new sales and service customers at…

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Added by J.D. Rucker on May 23, 2014 at 3:42am — 6 Comments

Relatedness-Based Selling™

“You have to decide to love it first. Then the reasons to love it will appear.”

— Jeff Sterns

Let me open with this: you have every reason to feel proud of yourself.

First, you are open to looking at yourself and this shows accountability. Second, when you get really good at…

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Added by Jeffery Sterns on May 22, 2014 at 10:00am — No Comments

Google Analytics: Naming for Unique Visits and Visits CHANGED

In case you missed it, Google Analytics announced an update on its blog that drastically changed some of its terminology, as well as how data from apps is compiled. …

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Added by Big Tom LaPointe on May 22, 2014 at 9:03am — 1 Comment

Instagram Topples Facebook and Twitter as Teen Choice

Instagram Rises Above Twitter and Facebook:

"Teen Americans’ Most Important Social Network"…

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Added by Ralph Paglia on May 22, 2014 at 7:00am — 4 Comments


Influencer
Why Employee Retention in Service Is More Important Than Ever

A recent Automotive News article covered the decrease in trained automotive service technicians graduating from vocational schools. Not only are the vocational schools producing fewer graduates in the…

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Added by Richard Holland on May 22, 2014 at 4:01am — No Comments

How New Google Updates Are Changing Your Dealership Search Results

Keeping up with Google

We recently noticed something new on Google's Search Engine Results Page (SERP). Yes--- your ever-changing dealerships search results listing looks different again. There's now a rich snippet link that is sourced from DMOZ. What is DMOZ? Why should you care? Here is a little…

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Added by CDK Global on May 21, 2014 at 4:57pm — 6 Comments


Influencer
Why You Should Watch #GetYourSocialOn: A New Segment on Auto Dealer LIVE

Get Social!

There is a lot of pressure on dealerships to get started with social media. Many Internet Managers and employees are left with handling the brand’s social presence on top of their current position, usually forcing social media to be on the back burner. This is a huge mistake.

Some of the employees who are…

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Added by Erin Ryan on May 21, 2014 at 12:41pm — No Comments

Marketing Managers Are Invited To Join Me For an 8-Week Mentoring Program

By Brian Pasch

General Managers of automotive dealerships get anywhere from 10-20 calls a week from companies trying to sell them a new product, service, or technology concept. Some GMs have said that number is more like 10…

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Added by Brian Pasch on May 21, 2014 at 10:10am — 1 Comment

Do You Know How To Compete?


Learn how to analyze your competition, what marketing channels to pursue, and which to avoid.

Visit our website: http://www.ppadv.com
Like us on Facebook: http://www.facebook.com/PotratzAdvertising
Follow us on Twitter: @Potratz

Added by Paul Potratz on May 21, 2014 at 9:19am — No Comments


Influencer
The Future of Mobile Marketing for Automotive Retailers

 

 

 

In 2014, there will be more than 2 billion smartphones globally. Mobile is becoming not only the new digital hub but also the bridge to the physical world. That’s why mobile will affect more than just your digital operations — it will…

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Added by Elena Ciccotelli on May 21, 2014 at 9:04am — 4 Comments


Influencer
Digital Domination at Digital Dealer

The 16th Digital Dealer Conference concluded earlier this month in Atlantic City. Being at a new venue and in the Northeast for the first time, it seemed as if there were many new attendees. With overflowing breakout…

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Added by Jamil Zabaneh on May 21, 2014 at 5:37am — 1 Comment

I'm Sick and Tired of Incompetent, Self-Serving Automotive Website Providers! Who's with Me?

Dealers, there’s something fishy going on with the major automotive website providers.

Problems that affect search results are popping up left and right, but no one is willing…

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Added by Timothy Martell on May 20, 2014 at 9:30am — 103 Comments

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