Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
|by Melissa Mangold, Virtual Marketing Representative|
The world’s toughest anti-spam law will soon be enforced in Canada. Are you in compliance?
At the beginning of 2014,…
The words "big data" have been buzzing around the marketing and advertising world for a few years now. Technology has made it possible to do things with data through analysis and proper utilization that weren't very easy a decade ago. It's a good thing, but it's not enough.
In the automotive industry, we see it used for everything from conquest sales to social…Continue
In our modern world of technology and instant information, consumers are increasingly seeking answers to their questions online rather than asking a business for it. One way that consumers are doing this is through video content they find online. Video content provides many benefits for consumers as well as businesses. In the automotive industry, there are many companies that…Continue
Added by Richard Holland on May 30, 2014 at 4:30am — No Comments
25 Things Veteran Managers Need to Hear
(But don’t want to…)
In life, we all need someone to just tell us the hard truth. Even when it’s something we really don’t want to know. Call it tough love, a reality check, or the ugly truth.. It is…Continue
In the NFL, one of the most valuable commodities a team can have are its fans. Countless times we hear about the effect that home crowds can have on the gameplay of the athletes on both teams. Termed the “12th man,” this phenomenon is extremely powerful as it can motivate the home team, while at the same time making it more difficult for the opponent. Think of all…Continue
Added by Scott T. Joseph on May 29, 2014 at 5:05am — No Comments
Just like any business, I have potential clients that I reach out to in an effort to see whether my services are a good fit. Recently, a potential client, who I had been talking to but hadn’t heard from in a little bit, suddenly “liked” one of my posts on my personal Facebook profile. While this does happen occasionally, I have always used LinkedIn as my primary method of…Continue
What if your receptionist answered the phone and just put people on hold, never to return and handle their call? That is exactly what is happening if you have live chat on your website and the chat operator is unable to respond to the invite. An OFFLINE message on your dealership website may not be ideal, but at least you are telling them you can’t…Continue
Added by Big Tom LaPointe on May 27, 2014 at 9:00pm — No Comments
Each year, the web becomes more and more dominated by social media. But with the rise of Facebook, Twitter, and the social web came a big question: Does social media affect search rankings?
The answer: Absolutely. If you've incorporated social media into your existing SEO strategy, you're likely seeing…Continue
There is doom and gloom in the statistics. Fewer people are staying loyal to a single brand of vehicle. Fewer people are staying loyal to a particular dealership. We've been hearing about it since the rise of the digital age and it can push dealers to focus on generating new sales and service customers at all costs.
Since we're a vendor that specializes in…Continue
“You have to decide to love it first. Then the reasons to love it will appear.”
— Jeff Sterns
Let me open with this: you have every reason to feel proud of yourself.
First, you are open to looking at yourself and this shows accountability. Second, when you get really good at…Continue
Added by Jeffery Sterns on May 22, 2014 at 10:00am — No Comments
In case you missed it, Google Analytics announced an update on its blog that drastically changed some of its terminology, as well as how data from apps is compiled.
'Visits' are now called…Continue
A recent Automotive News article covered the decrease in trained automotive service technicians graduating from vocational schools. Not only are the vocational schools producing fewer graduates in the automotive repair field, but the training they…Continue
Added by Richard Holland on May 22, 2014 at 4:01am — No Comments
Keeping up with Google
We recently noticed something new on Google's Search Engine Results Page (SERP). Yes--- your ever-changing dealerships search results listing looks different again. There's now a rich snippet link that is sourced from DMOZ. What is DMOZ? Why should you care? Here is a little…Continue
There is a lot of pressure on dealerships to get started with social media. Many Internet Managers and employees are left with handling the brand’s social presence on top of their current position, usually forcing social media to be on the back burner. This is a huge mistake.
Some of the employees who are…
Added by Erin Ryan on May 21, 2014 at 12:41pm — No Comments
By Brian Pasch
General Managers of automotive dealerships get anywhere from 10-20 calls a week from companies trying to sell them a new product, service, or technology concept. Some GMs have said that number is more like 10 per day, so you can understand why General Managers…Continue
Added by Paul Potratz on May 21, 2014 at 9:19am — No Comments
In 2014, there will be more than 2 billion smartphones globally. Mobile is becoming not only the new digital hub but also the bridge to the physical world. That’s why mobile will affect more than just your digital operations — it will…Continue
The 16th Digital Dealer Conference concluded earlier this month in Atlantic City. Being at a new venue and in the Northeast for the first time, it seemed as if there were many new attendees. With overflowing breakout session rooms, packed general sessions and great traffic in the exhibit hall, it’s no wonder it was…
Problems that affect search results are popping up left and right, but no one is willing…Continue