Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers
|by Melissa Mangold, Virtual Marketing Representative|
The world’s toughest anti-spam law will soon be enforced in Canada. Are you in compliance?
At the beginning of 2014,…
We realize that you can buy/lease a VW just about anywhere in New Jersey, however,
at Douglas want you to have a truly exceptional car-buying experience.
We want you to experience the Douglas…
The words "big data" have been buzzing around the marketing and advertising world for a few years now. Technology has made it possible to do things with data through analysis and proper utilization that weren't very easy a decade ago. It's a good thing, but it's not enough.
In the automotive…Continue
In our modern world of technology and instant information, consumers are increasingly seeking answers to their questions online rather than asking a business for it. One way that consumers are doing this is through video content they find online. Video content provides many benefits for consumers as well as businesses. In…Continue
Added by Richard Holland on May 30, 2014 at 4:30am — No Comments
Marketers across industries are working to identify the most effective digital practices for engaging users, driving app downloads and increasing conversion rates. While marketers across verticals are working toward the goal of creating more engaging brand experiences across all platforms, mobile marketing strategies can differ by industry.
Here's what has been…Continue
It's always a pleasure to write a post about Success and we have some Great News! Rountree GM/Nissan in Florida hit the 200K Club! Congratulations to the entire Team!
In this picture from l-r Tom Dallett Fixed Operations Specialist, Dan Shelly General Manager, Donnie Rosbury Service Manager and Gary Halter Parts Manager.…
Added by Leonard Buchholz on May 29, 2014 at 1:46pm — No Comments
25 Things Veteran Managers Need to Hear
(But don’t want to…)
In life, we all need someone to just tell us the hard truth. Even when it’s something we really don’t want to…Continue
Car Salespeople: Complacent and Unmotivated or Victims of Lazy Sales Management and High Priced Third Party Vendors? … The Ugly Truth
I work with dealers who believe that when a consumer from their own back yard calls into the dealership to inquire on a vehicle that they want to talk to a call center representative that’s located 5 states away in a different time zone! Wake up dealers! We live in a ‘don’t waste my time, don’t jerk me around’ society and it’s time to take…Continue
2014 Gold Cup Certified Dealer - Ramsey Mazda.
The Mazda Gold Club Award is design to award dealerships who show the best performance in new car sales and customer loyalty growth. Ramsey Mazda, is one of the few Mazda dealerships that continues to be…Continue
Added by Jonathan Morales on May 29, 2014 at 8:00am — No Comments
The number of cyber-crimes are continuing to rise as hackers search for weaknesses in systems. The changes and warning have been coming for months, yet many dealers have put off making a simple, yet crucial change. On April 8, 2014 Windows officially retired their XP platform. This means that Microsoft will no longer support or create updates or security patches for XP. The key word there? Security.
As predicted the first exploit related to…Continue
Added by Casi Dow on May 29, 2014 at 7:13am — No Comments
In the NFL, one of the most valuable commodities a team can have are its fans. Countless times we hear about the effect that home crowds can have on the gameplay of the athletes on both teams. Termed the “12th man,” this phenomenon is extremely powerful as it can motivate the home team, while at the…Continue
Added by Scott T. Joseph on May 29, 2014 at 5:05am — No Comments
Hi all, it's been awhile since I've posted a blog here. This one I wrote just for fun for OBGMC. Let me know what you all think! Original blog post can be found here
Today’s Women’s Wednesday focuses on women’s reviews, and why they MUST be a critical, daily and intentional component of your business practice – both with the sales team and in the service drive.
As the #BigDataAuthority on women’s dealership experiences, we have shared that this powerful buying segment will purchase 27 million cars at new and used car dealerships this year. That equates to over 75,000 vehicles a day. What is your share of…Continue
Just like any business, I have potential clients that I reach out to in an effort to see whether my services are a good fit. Recently, a potential client, who I had been talking to but hadn’t heard from in a little bit, suddenly “liked” one of my posts on my personal Facebook profile. While this does happen occasionally, I…Continue
What if your receptionist answered the phone and just put people on hold, never to return and handle their call? That is exactly what is happening if you have live chat on your website and the chat operator is unable to respond to the invite. An OFFLINE message on your dealership website may not be ideal, but at least you are telling them you can’t…Continue
Added by Big Tom LaPointe on May 27, 2014 at 9:00pm — No Comments
KBB Names the 2014 Infiniti QX50 NJ the Best Luxury Compact SUV/Crossover with Resale Value!
The newly rebranded Infiniti EX as the 2014 Infiniti QX50 has once again gain the interest of Kelly Blue Book as one of the Best Luxury Compact SUV Crossovers with the Best Resale Value for 2014. This award is designed to recognize cars…Continue
Added by Jonathan Morales on May 27, 2014 at 11:00am — No Comments
Each year, the web becomes more and more dominated by social media. But with the rise of Facebook, Twitter, and the social web came a big question: Does social media affect search rankings?
The answer: Absolutely. If you've incorporated social media into your existing SEO strategy, you're likely seeing…Continue
Advertising and marketing is about establishing a connection with your audience. It is about being able to see what is happening in a marketplace and positioning yourself to be seen as a leader in that marketplace.
Marketing and advertising has never and will never be about chasing rank on a page or positioning content so it can be found. You want to be found? Then stand out.
App your dealership and go mobile. Connect where your Audience now Lives.
Added by Edward Curran on May 27, 2014 at 5:47am — No Comments
With summer quickly nearing, the temperature is creeping up. If your employees haven’t already changed into their summer wardrobe, they will be soon. Inappropriate apparel can be dangerous and can also create a distraction amongst coworkers. It’s best to review and redistribute your dress code before problems arise.
In order to maintain a professional dealership image, your dress code should be clear, consistent, and safety conscious. It is also wise to address attire that may be…Continue
Added by Rebecca Ward on May 24, 2014 at 10:30am — No Comments