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Featured ADM Member Blog Posts – May 2013 Archive (72)

I’d Rather Not Know My Audience, Thank You Very Much

Audience

When it comes to social media advice, the majority of the common catch phrases are there for a reason. Tips like “be engaging” and “communicate, don’t broadcast” are sound pieces of advice despite the annoying frequency that they’re used by gurus. There’s one common tip that is more than just annoying. In many ways, it’s actually wrong.…

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Added by J.D. Rucker on May 31, 2013 at 6:00am — No Comments


Influencer
Study: Boomer buyers still key to auto industry success

Study finds number of consumers 35 to 44 with driver's license fell 6.6% from 2007 to 2011.

Middle-age car buyers are more important to the auto industry than ever, according to a new study by the …

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Added by Bill Cosgrove on May 30, 2013 at 4:30pm — No Comments

Five Benefits of Shop-By-Payment Tools

I’ve often advocated in my blogs the benefits of quoting a price to customers who submit leads with a price inquiry. If the customer is submitting leads to more than one dealership, not providing the price will likely eliminate you from consideration.

 

Yet, according to CNW Marketing Research, 70.5% of people finance their cars. That means the vast majority of Internet leads will take the…

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Added by Josh Vajda on May 29, 2013 at 8:00pm — 2 Comments

What to Do When It Hits The Fan

In my last article, I discussed what a Public Relations firm does. One of those tasks, which I hope you never need but is important to understand, is crisis management. Not every company is going to go off the deep end like…

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Added by sara callahan on May 29, 2013 at 3:30am — No Comments

Used Car Market Takes Decline As Late Spring Approaches

Here is the latest used car market report from Black Book and Ricky Beggs. The car market average segment change was right in line with the previous four weeks at -$43. The…

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Added by John Sternal on May 28, 2013 at 2:00pm — No Comments


Influencer
The Elasticity of Time

Time allotted to us every day is finite, just 24 hours.

Most of us need six to eight hours of sleep if we can get it, and if we have family then evening hours should be devoted to them. This leaves approximately 12 hours to work,…

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Added by Jeff Cotton on May 28, 2013 at 1:30pm — No Comments

Majority of Ad Agencies Now Report Online Video Ads More Effective Than TV Spots

Ad Agencies See More Effectiveness From Online Video Ads



Ad execs think online video ads are equally or more effective than television ads…

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Added by Ralph Paglia on May 28, 2013 at 1:30am — 1 Comment


Influencer
BDC, Call Center…BS…Call It What It IS!

COMMUNICATION!

I just got through reading “Is the dealership sales call center obsolete?” on autonews.com. I got the article…

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Added by Larry Bruce on May 27, 2013 at 4:30pm — 11 Comments


Influencer
Why Should Car Dealerships Train? - Automotive Sales - Car Sales



http://www.internetsales20group.com

Why Should Car Dealerships Train? - Automotive Sales - Car…

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Added by Sean V. Bradley on May 26, 2013 at 4:58pm — No Comments

From the Trenches - Dare to Brand the Brand within the Brand

 

If you are a dealer or business owner, are you proud of each and every one of your employees?  Are you confident that they represent your business well and are customer service oriented?…

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Added by Tom Gorham on May 26, 2013 at 12:00pm — 2 Comments

5 Signs that Your Facebook Page Sucks

Don't Suck

Facebook has a promise that it has made to businesses. It’s not an official promise in writing anywhere on the site. It’s an implied promise. “We have the attention of the masses. If you want to get in front of them, we’re the biggest game in town.”

The unfortunate reality is that the majority of businesses, particular small and…

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Added by J.D. Rucker on May 26, 2013 at 6:00am — 3 Comments


Influencer
Listen to your Facebook Page; It Is Telling You Something.

If you are a business that has a Facebook page, then you already know building a community on the page does…

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Added by Amanda Ryan on May 25, 2013 at 3:00pm — 21 Comments

Facebook Marketing is an All or Nothing Endeavor

Facebook Marketing is an All or Nothing Endeavor image Training 600x334

Commitment. It means different things to different people. When it comes to social media marketing and Facebook in particular, it means making the choice to work hard, keep going, and stay disciplined.

Facebook is extremely fickle. Its algorithm relies on momentum, something that dies…

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Added by J.D. Rucker on May 25, 2013 at 6:00am — No Comments

What's The Point?

Something that both concerns and frustrates me is the internet secret shopper program.

It's not that I have a problem with the concept, but I find the execution to be laughable. Having experience with only a few manufacturers' secret shopper programs, I readily admit that there may be…

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Added by Stephen Favill on May 23, 2013 at 5:31pm — 5 Comments


Influencer
Stacey's Mom Has Got It Going On...

...In social media that is. And to be really specific, on Facebook, Twitter, and Pinterest. Some 81% of moms would buy more from a brand if rewarded, and over 50% are willing to engage with a brand on Facebook and other social media platforms if provided incentive, according to a recent report.…



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Added by Ketty Colom on May 23, 2013 at 12:30pm — No Comments

Last Week's Google+ Updates: What They Mean for Your Dealership



Kaitlyn Bender, Cobalt Reputation Management Specialist
by Kaitlyn Bender, Reputation Management Specialist



By this point, we all know that the Google+ platform is ever-changing. So last week's updates should come as no surprise. We've done our best to break down the recent changes and highlight the most…

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Added by CDK Global on May 23, 2013 at 6:30am — 2 Comments

Why Irrelevant Giveaways and Games Are Killing Your Facebook Page

So, you have a Facebook page for your business. You’re ready to tap into the most powerful social site in the world. You want to get fans, to get people to like your page and hear your messages, to communicate with them in a meaningful way and to help drive more business.

You figure that,…

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Added by J.D. Rucker on May 23, 2013 at 6:00am — 8 Comments


Influencer
Creating Customer Loyalty through Consistency

Hotel chains across the country have long had problems with customer loyalty due to an  inconsistent customer experience. In researching the problem it was found that the prime reason for the disparity in customer experience was due to the growth of each major brand. Hotel chains were acquiring new properties and, in many cases, simply slapping their corporate branding on the…

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Added by Richard Holland on May 23, 2013 at 4:18am — 5 Comments

The Truth About Your Data

The Truth About Your Data almost always begins with contracts.  

I know that dealers are often unaware of the full content and ramifications of vendor and services contracts, and that's why the vendor's sales…

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Added by Keith Shetterly on May 22, 2013 at 10:30am — 5 Comments

Post Inventory the Right Way to Facebook

Cutter Chevrolet Rabbit

Here’s the sad truth about the way that most dealers are posting their inventory to Facebook. It’s not getting seen. None of it. Not at all.

Currently, there are three primary ways that dealers are posting their inventory to Facebook. The most common method is to have a tab on their Facebook page with their inventory. This doesn’t work. The…

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Added by J.D. Rucker on May 22, 2013 at 6:00am — 13 Comments

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