Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
When it comes to social media advice, the majority of the common catch phrases are there for a reason. Tips like “be engaging” and “communicate, don’t broadcast” are sound pieces of advice despite the annoying frequency that they’re used by gurus. There’s one common tip that is more than just annoying. In many ways, it’s actually wrong.…Continue
Added by J.D. Rucker on May 31, 2013 at 6:00am — No Comments
Middle-age car buyers are more important to the auto industry than ever, according to a new study by the University of Michigan Transportation Research…Continue
Added by Bill Cosgrove on May 30, 2013 at 4:30pm — No Comments
Are you struggling to find the right TV for your dealership?
Are vendors telling you that commercial TV's are necessary?
Let's cut through the BS and understand the different and allow you to make the proper decisions for your store and budget.
About 10 years ago, the only way to get a high definition picture was to use Commercial Grade TVs. These TVs were used in single installations and media walls. Back then, the high definition was 1360x768, but your average TV…Continue
Added by Todd Katcher on May 30, 2013 at 12:00pm — No Comments
Short post today! We wanted to let you all know that we are completely rebuilding our Facebook presence from the ground up. We're actually moving away from the old page and working on the Wikimotive LLC Facebook page from here on out, so be sure to add us today. We'll be focusing on marketing blogs, facts, infographics, and anything else we think may be of use to you. Click the…Continue
Added by Daniel Hinds on May 30, 2013 at 8:55am — No Comments
Stop the madness! I, unfortunately, might be part of the cause of the recent trends happening on dealer Twitter profiles and for that, I am truly sorry.
For years, I've been harping on the concept that Twitter is something that no dealer should avoid because of how quick and easy it is. There's no huge investment of time required to have a strong Twitter presence. This advice and…Continue
Added by J.D. Rucker on May 30, 2013 at 6:00am — No Comments
I’ve often advocated in my blogs the benefits of quoting a price to customers who submit leads with a price inquiry. If the customer is submitting leads to more than one dealership, not providing the price will likely eliminate you from consideration.
Yet, according to CNW Marketing Research, 70.5% of people finance their cars. That means the vast majority of Internet leads will take the…Continue
Employees will treat your customers EXACTLY the way you treat them. If your employees are well cared for, they will focus on being good to your customers.
This is why, according to Shep Hyken, the secret to building a customer service culture is not to start focusing on customers, but rather employees. He says that great companies "hire the right people to fit into the culture. They train them both technically and on how to…Continue
Added by Ketty Colom on May 29, 2013 at 7:37am — No Comments
If someone asked me for a single piece of advice about blogging, it wouldn’t be a standard answer like “post regularly” or “know your audience”. It wouldn’t be to “find a niche” or “add keywords to your title”. These are all good pieces of advice and are almost always in the mix in “X Top Tips for Blogging” posts that pop up every couple of weeks…Continue
Added by J.D. Rucker on May 29, 2013 at 6:00am — No Comments
In my last article, I discussed what a Public Relations firm does. One of those tasks, which I hope you never need but is important to understand, is crisis management. Not every company is going to go off the deep end like…Continue
Added by sara callahan on May 29, 2013 at 3:30am — No Comments
Often times when I chat with dealers I ask dealers what is keeping them, from getting to the next level of super success I hear responses like:
We need more quality leads.
Or... Cars are bringing brain damage at the sale.
Or... It's hard to find real salespeople anymore man, they just don't breed them like us, you know what I mean?
My answer to these issues are yes, yes and yes...so what. You have to control the controllable and you can control all of these…
Added by Mathew Koenig on May 28, 2013 at 4:00pm — No Comments
Here is the latest used car market report from Black Book and Ricky Beggs. The car market average segment change was right in line with the previous four weeks at -$43. The segment with the smallest depreciating change for the week was…
Added by John Sternal on May 28, 2013 at 2:00pm — No Comments
I think it’s safe to say we won’t be getting any more snow for a while in Minnesota (I say that with 51% certainty). Since I’ve finally thawed out after the nastiest winter I’ve had in years, I decided to make the most out of the good weather and bought a bike. There’s a bike path near my house that goes all the way to downtown Minneapolis.
It’s been a long time since I rode, and I’ve disliked cyclists for quite a while. They’re always hogging the road, wearing outfits…
Added by Will Michaelson on May 28, 2013 at 1:41pm — No Comments
Time allotted to us every day is finite, just 24 hours.
Most of us need six to eight hours of sleep if we can get it, and if we have family then evening hours should be devoted to them. This leaves approximately 12 hours to work, to get errands done, and wolf down a donut for breakfast and…Continue
Added by Jeff Cotton on May 28, 2013 at 1:30pm — No Comments
The automotive industry is always evolving and with that evolution we must constantly adapt to the changes.
Question: When is the last time you thoroughly reviewed your CRM processes in your dealership?
Think about it. A CRM in the dealership is generally setup for sales people to enter an UP and follow up with sold/unsold…Continue
Added by Stan Sher on May 28, 2013 at 11:30am — No Comments
VinSolutions was awarded the Digital Dealer Website Excellence Award at the DD14 Conference this May. The award was presented for the highest Inventory Search Volume as the dealership provider for Sid Dillon Auto Group in Omaha, Nebraska.
The awards were established to recognize automotive dealers, managers and their providers…Continue
Added by Joey Little on May 28, 2013 at 9:45am — No Comments
Added by JB Floyd on May 28, 2013 at 9:30am — No Comments
Added by Big Tom LaPointe on May 28, 2013 at 8:24am — No Comments
There are seven ways you are wasting your marketing dollars. Watch this week's Think Tank Tuesday to learn what you're doing to throw away your advertising money.
Added by Paul Potratz on May 28, 2013 at 8:21am — No Comments
Creating a loyal customer is sort of like getting married. The introduction is followed by a period of courtship and, if all goes well, commitments are made. Loyalty in the automotive world is something that everyone battles from the OEM level to the dealership. Did you know, however, that the longer you’ve had a customer the harder it is to keep them?
Added by Mike Gorun on May 28, 2013 at 6:08am — No Comments
This isn’t going to be a long post (I know a lot of mine have been too long, lately) but that doesn’t make it any less important. It’s short because the concept is simple. Unfortunately, many are missing out on this easy technique.
There are plenty of types of content that you can post on Facebook, but they invariably fall into one of two categories –…Continue
Added by J.D. Rucker on May 28, 2013 at 6:00am — No Comments