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Featured ADM Member Blog Posts – May 2012 Archive (61)

Lon Safko - Noted CEO, Author and Marketing Consultant Keynotes AutoCon 2012!

Lon Safko - Noted CEO, Author of "Extreme Digital Marketing", "The Social Media Bible", "Fusion Marketing" and Marketing Consultant to Fortune 500 Companies Keynotes AutoCon 2012!…

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Added by Ralph Paglia on May 31, 2012 at 5:17pm — 12 Comments

Free 4-Week Webinar Series To Educate Your Team on Paid Search Strategies

If your dealership would like to receive free training on paid search strategies and opportunities, please join hundreds of automotive professionals for the 2012 Automotive SEM Study.  

 

To register, join the community page found at:  …

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Added by Brian Pasch on May 31, 2012 at 1:48pm — No Comments

Google Places to Google+ Transition: The New Review Scale

When Google does something, they go BIG! 

 …

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Added by Vickie Gibbs on May 31, 2012 at 1:00pm — No Comments

What Mad Men Had To Say About Car Guys

Ken Cosgrove couldn’t believe his ears. In no uncertain terms, the president of theJaguar Dealership Association had just offered to cast his vote for Ken’s ad campaign – if he could sleep with the agency’s voluptuous queen bee, Joan Harris. Ken blinked rapidly, visibly unseated by the scandalous request for both bribery and prostitution. “Was that what I think it was?” His…

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Added by Stephen Jackson on May 31, 2012 at 9:04am — 13 Comments

New Jersey Dealer Pit Stop

I wanted to personally invite you to an upcoming New Jersey Automotive Conference event on June 12th at the Sheraton Hotel in Eatontown, NJ.  I will be presenting a workshop at the NJ Dealer Pit Stop so join me! 

 

The Dealer Pit Stop is a one day event that will feature 12 workshop sessions hosted by top…

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Added by Ralph Paglia on May 30, 2012 at 10:00pm — No Comments

Priority SEO Pages for Auto Dealerships

If you're doing the SEO for your own auto dealer website, it can be difficult to know where to focus your energy first. Here are the pages you should start optimizing first to get the most bang for your SEO efforts:

 

Main Navigation Pages: Your home page and those that have direct navigation from your home page (mainly your inventory) should be optimized since they are the ones potential customers are most likely to find. …

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Added by Ali Amirrezvani on May 30, 2012 at 11:30am — No Comments

Google Places Out, Google+ Local Takes Over

Last night several new rollouts were seen in Google+ Local, seeming to merge Google Places accounts into the newest social search display of your Google+ dashboard. Here's what we've seen in our research about the new way search and reviews are changing for Car Dealers for automotive internet marketing on Google.

Do the new changes show in Google Search today?…

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Added by Matthew O'Such on May 30, 2012 at 11:30am — 15 Comments

Incredible Acts of Customer Service Inspire Incredible Customer Loyalty

What’s the most incredible act of customer service you have ever performed for a customer, and did it inspire their undying loyalty? In this story by Peter Shankman, he recounts how after a long travel day he boarded a plane, tired and hungry. As a joke, he tweeted out to Morton’s steakhouse to please have a Porterhouse waiting for him at the airport when he landed. Of course he was not…

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Added by Mike Gorun on May 30, 2012 at 10:11am — 6 Comments

People say the darnedest things, don't they.

We hear many things in Service.

Stand on any Service Drive on any given day and you will hear Customers describe all kinds of noises related their vehicles. The variety…

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Added by Leonard Buchholz on May 30, 2012 at 7:27am — 2 Comments

Google Places Is Over, Company Makes Google+ The Center Of Gravity For Local Search

Search Engine Land Reports: Google Places Is Over, Company Makes Google+ The Center Of Gravity For Local Search
" As of this morning roughly 80 million Google Place pages worldwide have been automatically converted into 80 million Google+ Local pages, according to Google’s Marissa Mayer."

Added by Ed Brooks on May 30, 2012 at 7:03am — 3 Comments

Twitter 101 for Auto Dealers



Twitter, an online micro-blogging social networking site, can be a difficult thing to manage for a business profile. However, if you think of it as a cocktail party it might make things easier for you. Don’t be the drunk guy spilling over his words, constantly saying things that…

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Added by Ketty Colom on May 30, 2012 at 6:00am — No Comments

Mobile Marketing Rises Despite Growth Challenges

Automotive Mobile Marketing Rising Sharply in 2012, Despite the Challenges That Stunt Growth

Automotive Mobile marketing programs and related budget allocations by car companies and dealers are projected to increase in 2012. However, 37% of…

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Added by Ralph Paglia on May 29, 2012 at 10:00pm — 3 Comments

Tips and Tricks to Keyword Research, Part 1: Taking a Step Back

(Photo credit: Flickr user XIGLER)

All referrals start with the keyword. A positive SEO strategy understands brand and location, promotes creativity, and is the path to getting you referrals. Last year Cobalt’s Jon Goad discussed the power of keywords on dealer websites (…

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Added by Greg Bem on May 29, 2012 at 3:32pm — No Comments

Online and Offline Road to the Sale: Merge Lane!

Do you realize that your online customer is using the Internet to infiltrate and preempt your Road to the Sale (RTTS)?  Much of your RTTS is online now, if you think about it.  And you need to adapt!  How?

 

First, take a look at this classic…
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Added by Keith Shetterly on May 29, 2012 at 12:30pm — 2 Comments

“Oops, forgot about K.I.S.S.” says Android

A recent report states that are close to 4000 different hardware devices using the Android operating system. (link)

Another report says that Android now has 59% of the mobile market. (…

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Added by Todd Katcher on May 27, 2012 at 2:00pm — 5 Comments

Are You Planning On Attending AutoCon 2012?

If you are planning on attending the AutoConnections Conference and Exposition at the Aria Hotel City Center Las Vegas from September 5th through September 8th, 2012, then we want to feature you in a video.…

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Added by Ralph Paglia on May 26, 2012 at 12:00pm — 4 Comments

Google Display Ads Alongside Search Results?!

Google Display Ads Alongside Search Results?!

Check out this great blog by Andrew Pasternak our SEM Director, as he tells us what's next in search engine marketing.

Anyone who is a real techno-geek about this stuff knows that there are two primary types of ads you can run through Google: text ads on the search network, and display ads on…

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Added by Paul Potratz on May 24, 2012 at 1:47pm — No Comments

What's that noise on your service drive?

Have you ever blown up a balloon and then just let it go and listen to the sound it makes? If you have children or a crazy Uncle Lenny, chances are you've heard this noise before. It is so distinctive that once you've heard it, you are not likely to forget it the rest of your life.

I've heard this same noise in my head many times in the service drive right after an Advisor says something he or she shouldn't have. In our…

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Added by Leonard Buchholz on May 24, 2012 at 9:43am — No Comments

What Pepsi Can Teach Us About Brand Identity

For more than 100 years, PepsiCo.and Coca-Cola have waged one of the fiercest corporate brand wars in the history of marketing. The two soft drink companies have long vied for the top spot in the global market for brown, fizzy, sugar water. Some consumers claim they can taste a difference between the two colas (and maybe they can), while others see soda as a commodity (and simply buy the…

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Added by Stephen Jackson on May 24, 2012 at 7:56am — 2 Comments

With Axis, Yahoo May Have Just Become Relevant Again

The buzz is very positive. The tech sites that have turned Yahoo into a red-headed punching bag for the last 3 years are nearly-universally saying this is a win for the beleagured tech giant. Despite fading from prominence, Yahoo has something sexy and modern that may bring them back to prominence.

This isn't a…

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Added by J.D. Rucker on May 24, 2012 at 6:25am — 8 Comments

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