Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Lon Safko - Noted CEO, Author of "Extreme Digital Marketing", "The Social Media Bible", "Fusion Marketing" and Marketing Consultant to Fortune 500 Companies Keynotes AutoCon 2012!
To register, join the community page found at: …Continue
Added by Brian Pasch on May 31, 2012 at 1:48pm — No Comments
We have all had a day to take…Continue
Added by Vickie Gibbs on May 31, 2012 at 1:00pm — No Comments
Ken Cosgrove couldn’t believe his ears. In no uncertain terms, the president of theJaguar Dealership Association had just offered to cast his vote for Ken’s ad campaign – if he could sleep with the agency’s voluptuous queen bee, Joan Harris. Ken blinked rapidly, visibly unseated by the scandalous request for both bribery and prostitution. “Was that what I think it was?” His…Continue
I wanted to personally invite you to an upcoming New Jersey Automotive Conference event on June 12th at the Sheraton Hotel in Eatontown, NJ. I will be presenting a workshop at the NJ Dealer Pit Stop so join me!
The Dealer Pit Stop is a one day event that will feature 12 workshop sessions hosted by top…Continue
Added by Ralph Paglia on May 30, 2012 at 10:00pm — No Comments
If you're doing the SEO for your own auto dealer website, it can be difficult to know where to focus your energy first. Here are the pages you should start optimizing first to get the most bang for your SEO efforts:
Main Navigation Pages: Your home page and those that have direct navigation from your home page (mainly your inventory) should be optimized since they are the ones potential customers are most likely to find. …Continue
Added by Ali Amirrezvani on May 30, 2012 at 11:30am — No Comments
Last night several new rollouts were seen in Google+ Local, seeming to merge Google Places accounts into the newest social search display of your Google+ dashboard. Here's what we've seen in our research about the new way search and reviews are changing for Car Dealers for automotive internet marketing on Google.
What’s the most incredible act of customer service you have ever performed for a customer, and did it inspire their undying loyalty? In this story by Peter Shankman, he recounts how after a long travel day he boarded a plane, tired and hungry. As a joke, he tweeted out to Morton’s steakhouse to please have a Porterhouse waiting for him at the airport when he landed. Of course he was not…Continue
Stand on any Service Drive on any given day and you will hear Customers describe all kinds of noises related their vehicles. The variety of sounds people make describing their …Continue
Search Engine Land Reports: Google Places Is Over, Company Makes Google+ The Center Of Gravity For Local Search
" As of this morning roughly 80 million Google Place pages worldwide have been automatically converted into 80 million Google+ Local pages, according to Google’s Marissa Mayer."
Twitter, an online micro-blogging social networking site, can be a difficult thing to manage for a business profile. However, if you think of it as a cocktail party it might make things easier for you. Don’t be the drunk guy spilling over his words, constantly saying things that…Continue
Added by Ketty Colom on May 30, 2012 at 6:00am — No Comments
Automotive Mobile marketing programs and related budget allocations by car companies and dealers are projected to increase in 2012. However, 37% of automotive marketers report that a lack of strategy inhibits their adopting mobile…Continue
All referrals start with the keyword. A positive SEO strategy understands brand and location, promotes creativity, and is the path to getting you referrals. Last year Cobalt’s Jon Goad discussed the power of keywords on dealer websites (…Continue
Added by Greg Bem on May 29, 2012 at 3:32pm — No Comments
A recent report states that are close to 4000 different hardware devices using the Android operating system. (link)
Another report says that Android now has 59% of the mobile market. (…
If you are planning on attending the AutoConnections Conference and Exposition at the Aria Hotel City Center Las Vegas from September 5th through September 8th, 2012, then we want to feature you in a video.…Continue
Check out this great blog by Andrew Pasternak our SEM Director, as he tells us what's next in search engine marketing.
Anyone who is a real techno-geek about this stuff knows that there are two primary types of ads you can run through Google: text ads on the search network, and display ads on…Continue
Added by Paul Potratz on May 24, 2012 at 1:47pm — No Comments
Have you ever blown up a balloon and then just let it go and listen to the sound it makes? If you have children or a crazy Uncle Lenny, chances are you've heard this noise before. It is so distinctive that once you've heard it, you are not likely to forget it the rest of your life.
I've heard this same noise in my head many times in the service drive right after an Advisor says something he or she shouldn't have. In our…Continue
Added by Leonard Buchholz on May 24, 2012 at 9:43am — No Comments
For more than 100 years, PepsiCo.and Coca-Cola have waged one of the fiercest corporate brand wars in the history of marketing. The two soft drink companies have long vied for the top spot in the global market for brown, fizzy, sugar water. Some consumers claim they can taste a difference between the two colas (and maybe they can), while others see soda as a commodity (and simply buy the…Continue
The buzz is very positive. The tech sites that have turned Yahoo into a red-headed punching bag for the last 3 years are nearly-universally saying this is a win for the beleagured tech giant. Despite fading from prominence, Yahoo has something sexy and modern that may bring them back to prominence.
This isn't a declaration that comes lightly. I've been…Continue