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May 2012 ADM Blog Posts (162)

Lon Safko - Noted CEO, Author and Marketing Consultant Keynotes AutoCon 2012!

Lon Safko - Noted CEO, Author of "Extreme Digital Marketing", "The Social Media Bible", "Fusion Marketing" and Marketing Consultant to Fortune 500 Companies Keynotes AutoCon 2012!…

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Added by Ralph Paglia on May 31, 2012 at 5:17pm — 12 Comments

Free 4-Week Webinar Series To Educate Your Team on Paid Search Strategies

If your dealership would like to receive free training on paid search strategies and opportunities, please join hundreds of automotive professionals for the 2012 Automotive SEM Study.  

 

To register, join the community page found at:  …

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Added by Brian Pasch on May 31, 2012 at 1:48pm — No Comments

Google Places to Google+ Transition: The New Review Scale

When Google does something, they go BIG! 

 …

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Added by Vickie Gibbs on May 31, 2012 at 1:00pm — No Comments

Are you an Expert at Automotive Marketing and Strategic Planning?

Would you go on vacation without planning your means of travel, travel route, booking a hotel, identifying points of interest or activities for you and the family, and the starting time as well as the ending date of your trip?  Unless you were free spirited with no cares in the world, and were part of the Brady Bunch Family, this was not you.  As a matter of fact, since you are reading this blog, you are a “Type A” personality that rarely will walk out of your office without a…

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Added by James Schaefer on May 31, 2012 at 10:14am — No Comments

What Mad Men Had To Say About Car Guys

Ken Cosgrove couldn’t believe his ears. In no uncertain terms, the president of theJaguar Dealership Association had just offered to cast his vote for Ken’s ad campaign – if he could sleep with the agency’s voluptuous queen bee, Joan Harris. Ken blinked rapidly, visibly unseated by the scandalous request for both bribery and prostitution. “Was that what I think it was?” His…

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Added by Stephen Jackson on May 31, 2012 at 9:04am — 13 Comments

Congratulations to Addy's Harbor Dodge

Addy's Harbor Dodge in Myrtle Beach, SC has just jumped into the top 5 of all Dodge dealers in the US.  It just shows that having the right programs, the best managers and top sales people, will make great things happen.  We are pleased at this great dealer's success and even more thankful that we have been along for the entire ride.



When we first came to Addy's they had 8 sales people and were doing average numbers.  Rod Ricciardi had just become the GM and brought with him a…

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Added by John Fuhrman on May 31, 2012 at 7:12am — 1 Comment

New Jersey Dealer Pit Stop

I wanted to personally invite you to an upcoming New Jersey Automotive Conference event on June 12th at the Sheraton Hotel in Eatontown, NJ.  I will be presenting a workshop at the NJ Dealer Pit Stop so join me! 

 

The Dealer Pit Stop is a one day event that will feature 12 workshop sessions hosted by top…

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Added by Ralph Paglia on May 30, 2012 at 10:00pm — No Comments

How Do You Communicate With Your Staff?

Management Communication Skills This is the third in a series of articles on management training.

Our group focused on a second aspect of communication this week. As we discussed in previous sessions, communication has to be clear, specific and actionable. This week, we focused on finding out how your audience was receiving the information.

New…

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Added by Glenn Pasch on May 30, 2012 at 1:43pm — No Comments

Are Parts and Service Employees the Hatfields & McCoys of Your Dealership?

In this series of blogs, I am addressing common processes within a dealership that have a significant impact on the bottom line. My last blog addressed how to speed up car deliveries, and in this one, I’d like to examine the sometimes contentious relationships between service and parts, and how to possibly fix it.

I’ve written before how the service department is the parts departments best customer; but I still hear anecdotes…

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Added by Mike Esposito on May 30, 2012 at 12:34pm — No Comments

Priority SEO Pages for Auto Dealerships

If you're doing the SEO for your own auto dealer website, it can be difficult to know where to focus your energy first. Here are the pages you should start optimizing first to get the most bang for your SEO efforts:

 

Main Navigation Pages: Your home page and those that have direct navigation from your home page (mainly your inventory) should be optimized since they are the ones potential customers are most likely to find. …

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Added by Ali Amirrezvani on May 30, 2012 at 11:30am — No Comments

Google Places Out, Google+ Local Takes Over

Last night several new rollouts were seen in Google+ Local, seeming to merge Google Places accounts into the newest social search display of your Google+ dashboard. Here's what we've seen in our research about the new way search and reviews are changing for Car Dealers for automotive internet marketing on Google.

Do the new changes show in Google Search today?…

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Added by Matthew O'Such on May 30, 2012 at 11:30am — 15 Comments

VINSOLUTIONS TAKES TOP CREATIVE AWARD FROM SUMMIT INTERNATIONAL SCAs

VinSolutions recognized for exceptional marketing of their automotive software with measurable results

 



Overland Park, KS – May 30, 2012 – VinSolutions, a leading developer of web-based CRM and ILM complete dealership marketing…

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Added by Joseph Little on May 30, 2012 at 11:16am — No Comments

Incredible Acts of Customer Service Inspire Incredible Customer Loyalty

What’s the most incredible act of customer service you have ever performed for a customer, and did it inspire their undying loyalty? In this story by Peter Shankman, he recounts how after a long travel day he boarded a plane, tired and hungry. As a joke, he tweeted out to Morton’s steakhouse to please have a Porterhouse waiting for him at the airport when he landed. Of course he was not…

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Added by Mike Gorun on May 30, 2012 at 10:11am — 6 Comments

People say the darnedest things, don't they.

We hear many things in Service.

Stand on any Service Drive on any given day and you will hear Customers describe all kinds of noises related their vehicles. The variety…

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Added by Leonard Buchholz on May 30, 2012 at 7:27am — 2 Comments

Google Places Is Over, Company Makes Google+ The Center Of Gravity For Local Search

Search Engine Land Reports: Google Places Is Over, Company Makes Google+ The Center Of Gravity For Local Search
" As of this morning roughly 80 million Google Place pages worldwide have been automatically converted into 80 million Google+ Local pages, according to Google’s Marissa Mayer."

Added by Ed Brooks on May 30, 2012 at 7:03am — 3 Comments

Twitter 101 for Auto Dealers



Twitter, an online micro-blogging social networking site, can be a difficult thing to manage for a business profile. However, if you think of it as a cocktail party it might make things easier for you. Don’t be the drunk guy spilling over his words, constantly saying things that…

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Added by Ketty Colom on May 30, 2012 at 6:00am — No Comments

Mobile Marketing Rises Despite Growth Challenges

Automotive Mobile Marketing Rising Sharply in 2012, Despite the Challenges That Stunt Growth

Automotive Mobile marketing programs and related budget allocations by car companies and dealers are projected to increase in 2012. However, 37% of…

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Added by Ralph Paglia on May 29, 2012 at 10:00pm — 3 Comments

Tips and Tricks to Keyword Research, Part 1: Taking a Step Back

(Photo credit: Flickr user XIGLER)

All referrals start with the keyword. A positive SEO strategy understands brand and location, promotes creativity, and is the path to getting you referrals. Last year Cobalt’s Jon Goad discussed the power of keywords on dealer websites (…

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Added by Greg Bem on May 29, 2012 at 3:32pm — No Comments

Online and Offline Road to the Sale: Merge Lane!

Do you realize that your online customer is using the Internet to infiltrate and preempt your Road to the Sale (RTTS)?  Much of your RTTS is online now, if you think about it.  And you need to adapt!  How?

 

First, take a look at this classic…
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Added by Keith Shetterly on May 29, 2012 at 12:30pm — 2 Comments

Becoming an ActivEngage Virtual Sales Assistant: Day 4

“If we’re working with Longo Toyota chatters, we direct them to ClientCare instead of Internet Sales.” Carl spoke to me out of the corner of his mouth, keeping both eyes focused on his current live chat conversation. His fingers flew across the keyboard, typing out leasing information on a new Camry as he…

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Added by Stephen Jackson on May 29, 2012 at 11:08am — No Comments

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