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Featured ADM Member Blog Posts – May 2011 Archive (35)

Sexy Dealer Website Rule 1: Smash the Cookie-Cutter

The New Digital Automotive Marketing Strategy Gets Bold About Branding

In 2011, a sexy dealer website means creating a stand-up-and-take-notice brand. “It’s time to smash the cookie cutter,” Andy…

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Added by CDK Global on May 9, 2011 at 11:30am — No Comments

Letters and Mother's Day

One of my very good childhood memories is Mom writing Granny (her Mom) letters and Mom also getting letters from Granny.  Mom and Dad had moved us to Ohio for the better life that came then from factory work, so at the time we were far away from Granny back in Tennessee.  The telephone was still expensive and unreliable…

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Added by Keith Shetterly on May 8, 2011 at 9:30am — No Comments

Digital Dealer 10 from the world of April Rain

Digital Dealer 10 from the world of April Rain

April 18-21, 2011 

Screen shot 2011-05-05 at 6.13.46 AM   



So, let me start by saying it was a year ago that I had attended my first Digital Dealer. I was in Business Development at CarSoup, primarily worked with Minnesota dealers, and had about 250 Facebook Friends. I started my automotive networking at Digital Dealer 8, then continued at Digital…

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Added by April Rain on May 6, 2011 at 4:18am — 1 Comment

NJ VW- Douglas VW says check out Barry Segal picking up his 2011 EOS at Douglas VW in Summit NJ





NJ VW- Douglas VW says check out Barry Segal picking up his 2011 EOS from Tito Delgado at Douglas VW in Summit NJ!



If you`re in the Somerset/Union County New Jersey area & are in the market for a great deal on a New…

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Added by Ken Beam on May 5, 2011 at 4:00pm — No Comments

Shetterly's Three Laws of... Women Buyers

1) Hire some women!  Women buyers will, on average, prefer to buy a vehicle from another woman when they can--and women salespeople are awesome.  By the way, women salespeople will do a great job with male buyers, too.



2) Smile and understand their…

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Added by Keith Shetterly on May 5, 2011 at 1:00pm — No Comments

Automotive Marketing Shift To Digital Slows, But Continues Unabated

Automotive Marketing Shift To Digital Slows, But Continues Unabated...

More than half (55%) of US marketers state they have shifted 30% or more of their marketing spend into the digital space in the past three…

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Added by Ralph Paglia on May 4, 2011 at 12:30pm — No Comments

TrueCar.com Acquires Automotive Social Network Honk.com

New- and used-car pricing, trends and forecasting site TrueCar.com has acquired automotive social media company Honk.com.

 

News Corporation, which was an early investor in Honk.com, will retain an equity stake in TrueCar as part of the agreement. Financial details of the transaction were not disclosed.

 

The deal gives TrueCar operational control and management of the consumer…

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Added by Ralph Paglia on May 4, 2011 at 10:56am — No Comments

Seven Leaders in Automotive Industry Receive First Ever Passion Awards

First Ever Passion Awards Given Out at Automotive Marketing Boot Camp

PCG Digital Marketing announced the first ever Passion Award recipients at this year’s Automotive Marketing Boot Camp that took place in Orlando April 16-18.  This is the first year that the awards have been given out to automotive industry leaders.…

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Added by Ralph Paglia on May 3, 2011 at 2:00pm — 9 Comments

Beyond Claiming Your Google Place Page

Beyond Simply Claiming Your Dealership's Google Place Page

Last week, Google invited a group of public…

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Added by Ralph Paglia on May 3, 2011 at 12:30pm — No Comments

How Are The Yellow Pages Working For You?

Today I received an email from Yelp.com that disclosed a summary of a recent poll they conducted on the Relevance of Yellow Pages books.

For those of you who grew up with that huge yellow doorstop delivered to your home twice a year, you can wax nostalgically.



It wasn't long ago that my friend told me that he was paying $250,000 a year…

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Added by Brian Pasch on May 3, 2011 at 8:00am — 70 Comments

Creating a Sexy 2011 Dealer Website (Part 1)

 

 

It’s 2011; is your dealer website holding its own? Everywhere you turn in the digital automotive marketing world, technology is evolving at a rapid clip. Search engines are going…

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Added by CDK Global on May 3, 2011 at 7:49am — No Comments

Retailers find countless ways to give back to their communities

DEALERS OF DISTINCTION

Retailers find countless ways to give back to their communities

Boston area dealer Ray Ciccolo holds one of the children at Yulin Ciccolo Sunbeam Village, an orphanage Ciccolo opened three years ago in China.…
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Added by Ralph Paglia on May 3, 2011 at 7:30am — No Comments

Shetterly's Three Laws of... Excellence

1) Mediocrity is a habit; excellence is a choice.…



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Added by Keith Shetterly on May 2, 2011 at 3:00pm — 4 Comments

Will These 4 Excuses Prevent Your Dealership From Growing?

I talk to hundreds of automotive professionals a month and less than 25% of these passionate business professionals attend annual automotive conferences on a regular basis.

If you add in the dealership's Fixed Operations Manager, GSM, ISM, or Social Media/Content writer that percentage drops even further.

The reasons dealers don't invest in education more aggressively…

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Added by Brian Pasch on May 2, 2011 at 10:41am — No Comments

Automotive News Interviews Ralph Paglia

FINANCE & INSURANCE

Q&A: Web lets shoppers do the math, helps sell F&I

 

Automotive News | May 2, 2011 - 12:01…
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Added by Ralph Paglia on May 2, 2011 at 8:58am — No Comments

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