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May 2011 ADM Blog Posts (105)

Remember when you were a child?

Let me start by telling a quick story;…

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Added by Lizelle Landino on May 31, 2011 at 9:10pm — 2 Comments

HookLogic Appoints David Metter as President, Automotive

Metter to Lead HookLogic's Fast-Growing Automotive Business Unit

 

Ann Arbor, MI—June 1, 2011—HookLogic announced today that David Metter has been appointed president, automotive with responsibility for a burgeoning business unit focused on solutions for automotive industry…

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Added by Ralph Paglia on May 31, 2011 at 8:40pm — No Comments

Top 10 Low Cost Press Release Publishing Websites

Car dealers looking to expand their content publishing strategies to offsite web properties should consider free and low-cost press release publishing websites.



As content syndication becomes for important to a dealer's digital marketing strategy, dealers will need to locate great places to publish content.



One of those resources for content syndication are free and low cost press… Continue

Added by Brian Pasch on May 31, 2011 at 7:00pm — 2 Comments

Mobile Apps Design

As a growing business, you now realize that jumping on the technology wave is critical to your business’s success. You also see the importance of having an iPhone and Android application developed. You’ve put your boat into the water and floated around a little, and you see that there are some other companies out there with mobile apps but you notice that they are unattractive and unappealing. Why would they put out such mediocre apps? It is because they simply do not know any better and the… Continue

Added by Dmitriy Goroshin on May 31, 2011 at 2:30pm — No Comments

Remember, it’s all about “Location, Location, Location”

Foursquare.  Yelp.  Facebook Places.  Gowalla.  Loopt.  Brightkite.  Some of these you may have heard of…while you may accuse me of making some of them up on the spot.  The truth is that they are geolocation applications (often synonymous with geosocial) that are increasing in popularity and should become a part of your automotive marketing mix to drive traffic to your dealership.

Geo…

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Added by Stacy Mueller on May 31, 2011 at 9:27am — No Comments

Three small tweaks could improve your form submissions 50%.

There's a lot of intricate psychology involved in contact form submissions.  Your customer has to reach a fairly significant level of trust and interest before she enters her email/phone number and hits submit. If you check out the analytics on your form submission pages, you'll see lots and lots of impressions, but relatively few "submits." 

 

Here's a few ideas that will greatly improve your chances of receiving that all-important contact…

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Added by Bob Kepple on May 30, 2011 at 3:50pm — No Comments

Twitter to Hit $150 Million in Ad Revenues in 2011

With the Purchase of TweetDeck now Officially Announced, eMarketer Projects that Twitter will Generate $150 Million in Ad Revenues This Year



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Added by Ralph Paglia on May 30, 2011 at 12:00pm — 2 Comments

Online Display Advertising Engagement Tactics

How to Drive Marketing Results with In-Banner Engagement



Download the PDF From EyeWonder Interactive Advertising

 

Click-through rates (CTRs) are not the only way to evaluate the success of an online ad. What advertisers have increasingly…

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Added by Ralph Paglia on May 30, 2011 at 11:20am — No Comments

53.5% of Internet Users Will Read Blogs This Year

Over Half of All Internet Users Read Blogs

According to eMarketer, the number of blog readers in the US will reach 122.6 million in 2011, representing 53.5% of internet users. eMarketer’s estimates of…
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Added by Ralph Paglia on May 30, 2011 at 11:00am — No Comments

Foursquare; Location Based Services Catch On With Consumers

Mobile Users Warm Up to the Check-In

One in five smartphone users now check in…

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Added by Ralph Paglia on May 30, 2011 at 12:30am — No Comments

CONFESSIONS OF A MYSTERY SHOPPER - PT 5

I just discovered that in the past sixteen months I have launched more than 225 mystery shops.  Wow.  I didn’t realize there had been so many.



You’d think after 225+ mystery shops a guy should have some profound observations and conclusions to share about mystery shops, right?  I don’t know about the profound part, but, yeah, you’re right, it seems that a person should have some observations and conclusions to share.



So I’ve spent the last couple hours…

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Added by Trace Ordiway on May 29, 2011 at 8:47am — 2 Comments

Shetterly's 3 Laws of . . . Sales Calls

1) Rapport Gets'em in the Door:  Smile!  Shoppers buy from people they like and trust, and that process begins from the first moment on the phone.  Be and sound happy and interested, and they will be, too.  They can see your smile through…

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Added by Keith Shetterly on May 28, 2011 at 10:30am — 1 Comment

Have You Seen The New ADP Digital Marketing Platform?



In December of 2010 I shared with the automotive community on…

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Added by Brian Pasch on May 27, 2011 at 2:21pm — 1 Comment

Competitive advantage with the mobile apps

You’ve been looking for a way to increase sales at your dealership. You’ve tried everything from commercials to flyers, ads in local newspapers, and even a dancing bear in front of your dealership out by the street with a sign saying “Buy One, Get One Free!” and you still don’t have many people rushing in to see what you have. Ok – maybe your sign didn’t say buy one and get one free but you know what I mean. In plain English – you need a solution to get people in the door to check out your… Continue

Added by Dmitriy Goroshin on May 27, 2011 at 10:48am — No Comments

Shetterly's 3 Laws of . . . Internet Leads

1) Don't Forget to Still Answer the Sales Calls Correctly: An inbound sales call on average is much more valuable than an Internet lead. Studies show that nearly 8 out of 10 shoppers who contact us from our…

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Added by Keith Shetterly on May 27, 2011 at 9:30am — 8 Comments

ActivEngage Deep Thoughts: CRO and Genetic Algorithms

Here at ActivEngage, we are constantly contemplating the future of business on the Internet.  As we strive to provide our clients with thebest live chat service available, we often find ourselves gazing toward the horizon of what is possible.  This is the first installment of a blog series in which we will consider what the Internet is and what the…

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Added by Justin Braun on May 27, 2011 at 8:09am — No Comments

Union County NJ - 96Hr. VW Memorial Day Weekend Sales Event at Douglas VW - BEST Deals here!

Please join us this weekend for our Special

Memorial Day Weekend Sales Event!

Share this EBlast with your friends too.

.…



RWB7-BannerVW.jpg

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Added by Ken Beam on May 27, 2011 at 4:40am — No Comments

Automotive CRM DealerSocket to Raise Funds for Midwest Tornado Victims

Program seeks to partner with auto dealer customers by donating set up fees to the American Red Cross



SAN CLEMENTE, Calif., May 26, 2011 -- DealerSocket, a leading auto dealer CRM provider announced today the launch of a charity drive program aimed to raise relief funds for victims of the recent tornado disaster. DealerSocket will allow new and existing auto dealer customers who purchase new products or services to "choose their set up fee." 100% of the dealer's setup fee will be… Continue

Added by HunterSwift on May 26, 2011 at 1:09pm — No Comments

VinSolutions; Behind The Scenes Look At An Automotive Success Story's Next Chapter

A Behind the Scenes Look at how VinSolutions may be Impacted as a Result of their Acquisition by AutoTrader

 

By now you have heard about and read about the AutoTrader.com announcement that they intend to acquire VinSolutions, and that the deal should close before the end of June, 2011... But, how will thiis impact VinSolutions as a company?  A lot has been written about the acquisition since the announcement from the…

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Added by Ralph Paglia on May 26, 2011 at 12:00pm — 1 Comment

My Online Vehicle Advertising Gorilla Ate My Digital Homework

Silly title, yeah, but here's my point:  Is Autotrader's purchase of VinSolutions the "death knell" for other Website/CRM/Digital/etc. vendors…

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Added by Keith Shetterly on May 26, 2011 at 9:00am — 2 Comments

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