As Twitter has announced its purchase of…
Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers
Let me start by telling a quick story;…
Metter to Lead HookLogic's Fast-Growing Automotive Business Unit
Ann Arbor, MI—June 1, 2011—HookLogic announced today that David Metter has been appointed president, automotive with responsibility for a burgeoning business unit focused on solutions for automotive industry…Continue
Added by Ralph Paglia on May 31, 2011 at 8:40pm — No Comments
Added by Dmitriy Goroshin on May 31, 2011 at 2:30pm — No Comments
Foursquare. Yelp. Facebook Places. Gowalla. Loopt. Brightkite. Some of these you may have heard of…while you may accuse me of making some of them up on the spot. The truth is that they are geolocation applications (often synonymous with geosocial) that are increasing in popularity and should become a part of your automotive marketing mix to drive traffic to your dealership.
Added by Stacy Mueller on May 31, 2011 at 9:27am — No Comments
There's a lot of intricate psychology involved in contact form submissions. Your customer has to reach a fairly significant level of trust and interest before she enters her email/phone number and hits submit. If you check out the analytics on your form submission pages, you'll see lots and lots of impressions, but relatively few "submits."
Here's a few ideas that will greatly improve your chances of receiving that all-important contact…Continue
Added by Bob Kepple on May 30, 2011 at 3:50pm — No Comments
With the Purchase of TweetDeck now Officially Announced, eMarketer Projects that Twitter will Generate $150 Million in Ad Revenues This Year
How to Drive Marketing Results with In-Banner Engagement
Download the PDF From EyeWonder Interactive Advertising
Click-through rates (CTRs) are not the only way to evaluate the success of an online ad. What advertisers have increasingly…Continue
Added by Ralph Paglia on May 30, 2011 at 11:20am — No Comments
Added by Ralph Paglia on May 30, 2011 at 11:00am — No Comments
Added by Ralph Paglia on May 30, 2011 at 12:30am — No Comments
I just discovered that in the past sixteen months I have launched more than 225 mystery shops. Wow. I didn’t realize there had been so many.
You’d think after 225+ mystery shops a guy should have some profound observations and conclusions to share about mystery shops, right? I don’t know about the profound part, but, yeah, you’re right, it seems that a person should have some observations and conclusions to share.
So I’ve spent the last couple hours…
1) Rapport Gets'em in the Door: Smile! Shoppers buy from people they like and trust, and that process begins from the first moment on the phone. Be and sound happy and interested, and they will be, too. They can see your smile through…Continue
Added by Dmitriy Goroshin on May 27, 2011 at 10:48am — No Comments
1) Don't Forget to Still Answer the Sales Calls Correctly: An inbound sales call on average is much more valuable than an Internet lead. Studies show that nearly 8 out of 10 shoppers who contact us from our…Continue
Here at ActivEngage, we are constantly contemplating the future of business on the Internet. As we strive to provide our clients with thebest live chat service available, we often find ourselves gazing toward the horizon of what is possible. This is the first installment of a blog series in which we will consider what the Internet is and what the…Continue
Added by Justin Braun on May 27, 2011 at 8:09am — No Comments
Please join us this weekend for our Special
Added by Ken Beam on May 27, 2011 at 4:40am — No Comments
Added by HunterSwift on May 26, 2011 at 1:09pm — No Comments
A Behind the Scenes Look at how VinSolutions may be Impacted as a Result of their Acquisition by AutoTrader
By now you have heard about and read about the AutoTrader.com announcement that they intend to acquire VinSolutions, and that the deal should close before the end of June, 2011... But, how will thiis impact VinSolutions as a company? A lot has been written about the acquisition since the announcement from the…Continue
Silly title, yeah, but here's my point: Is Autotrader's purchase of VinSolutions the "death knell" for other Website/CRM/Digital/etc. vendors…Continue