Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers
EDITOR NOTE: Based on an article by David Griner, a social media strategist for Luckie and Company
Added by charles bayer on May 27, 2010 at 8:48pm — No Comments
As we reach Memorial Day this year, besides May car sales, I think of how it’s been my privilege to know several WWII veterans in my life. Not to make them more important than other veterans, I’ve just known more of them than I have veterans from any other war. For a few examples, my uncles served in…Continue
By Maureen Condon
Automotive Avenues in Denver, CO may look like a typical automotive dealership franchise, but its mission and orientation as a business entity is something far more fascinating.
Automotive Avenues was created in 1987 as an alternative business model to the automotive franchise dealership model.
Automotive Avenues’ mission is to…
Added by Mary S. Butler on May 24, 2010 at 9:08am — No Comments
Added by Todd Smith on May 21, 2010 at 8:12am — No Comments
Added by Ralph Paglia on May 18, 2010 at 9:00pm — No Comments
By Maureen Condon
Toyota Prius - EPA's & MSN's Pick for Best Fuel Efficient Car
Every year the Environmental Protection Agency ranks cars for the best and worst fuel efficiency, based on city driving statistics.
Here is the link…
Added by ADP Social Media Rep. Mgmt. on May 18, 2010 at 11:41am — No Comments
Dropping the “F” BOMB in front of your client…….!
Have you dropped the “F” Bomb in front of your client lately? Or any other form of toilet mouth language?
A habit hard to break being around the automotive industry. Growing up around the Shop Talk is a habit many of us find ourselves fighting to keep it clean when talking with a potential client. What…Continue
In the past few months Google has upgraded the analytics and reporting tools for your Google Maps listing on what is now called Google Places. Since I have been told that web surfers don't like to read long articles, I will create a quick overview with photos.
The data screens have MANY digital marketing implications that can be utilized to refine your marketing investments. That is best done on a one-to-one basis as I look at your Google Maps data.…
Added by Brian Pasch on May 16, 2010 at 5:30pm — No Comments
Top of Mind Awareness is one of those terms you hear thrown around a lot by marketing reps. Wikipedia defines it as "Owning the space that your product or service occupies between your prospects' ears. That way, when they're ready to buy they think of you first." One of their definitions anyway, and the one I liked the…Continue
Added by Ray Spellerberg on May 16, 2010 at 12:53pm — No Comments
Added by Ralph Paglia on May 13, 2010 at 11:00pm — No Comments
I want to touch base on this subject “When to say NO” to a family or friend that is a member in the Vendor side of the automotive business. It is nice to have connections close to you to help gain information & ideas of upcoming technology they have to offer but do you have to feel obligated to purchase that product from them?
I have spoken to connections…Continue
Added by Jennifer Schrader on May 13, 2010 at 12:00pm — No Comments
My dog ate my Internet Manager
Where has your internet manager been lately? Have not noticed? Do you have him / her shoved into a back room or even back of the service department? Holed up and away from the general public? If so it would come down to the old saying “My dog at my Internet Manager” as an excuse.…
Added by Ralph Paglia on May 11, 2010 at 11:00pm — No Comments
Sloppy Joes…..YES! Sloppy Sales…..NO!
Yes I love Sloppy Joes and they are a savior after a long day of work. They are easy to make and the family is happy!
What I don’t like are Sloppy…Continue
Added by Jennifer Schrader on May 9, 2010 at 4:02pm — No Comments
Added by Ralph Paglia on May 8, 2010 at 11:00pm — No Comments
Do you sit with your Internet Manager at…Continue
Added by Jennifer Schrader on May 8, 2010 at 8:30am — No Comments