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Featured ADM Member Blog Posts – May 2010 Archive (34)

Social Media Marketing; Beware The Seven Deadly Sins!

Beware the Most Common and Deadly Sins of Automotive Social Media Marketing...

Seven deadly sins

EDITOR NOTE: Based on an article by David Griner, a social media strategist for Luckie and Company

There are a million ways for car dealers to use social media well, and only a handful of ways…

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Added by Ralph Paglia on May 28, 2010 at 8:30pm — 5 Comments

On Memorial Day 2010



As we reach Memorial Day this year, besides May car sales, I think of how it’s been my privilege to know several WWII veterans in my life. Not to make them more important than other veterans, I’ve just known more of them than I have veterans from any other war. For a few examples, my uncles served in…

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Added by Keith Shetterly on May 25, 2010 at 5:00pm — 2 Comments

Denver's Automotive Avenues' Unusual Business Model Benefits New and Used Car Buyers and Local Credit Unions

By Maureen Condon



Automotive Avenues in Denver, CO may look like a typical automotive dealership franchise, but its mission and orientation as a business entity is something far more fascinating.



Automotive Avenues was created in 1987 as an alternative business model to the automotive franchise dealership model.



Automotive Avenues’ mission is to…

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Added by ADP Social Media Rep. Mgmt. on May 24, 2010 at 11:33am — 1 Comment

Ford’s American Journey 2.0 – Redux

By Cristina Lawrence

Headlightblog.com



@AJtheFiesta When I was checking @AJTheFiesta’s twitter stream the other day, I learned that AJ was hungry (“AJ needs food. (Fuel level is 24%)”), and was having a generally good day (“No rain...no pain! Current conditions: fair (day)”). For a split second, I forgot that AJ is one of two net-connected 2011 Ford Fiesta test cars on the… Continue

Added by Mary S. Butler on May 24, 2010 at 9:08am — No Comments

Reputation Management for Car Dealers using Internet and Online Social Media Resources

Phillip Cannon created a very important ADM Forum Post on this topic and you should weigh in on it with a comment. Philip brought up a very important issue that all dealers who are paying attention to their business that comes from their good reputation in the local market will have to… Continue

Added by Ralph Paglia on May 23, 2010 at 10:30am — 5 Comments

Conversion Rate Optimization for Your Dealership Website

Dealership website traffic is very important and there are many articles and blog posts about driving more people to your site whether it is SEO, SEM, Social Media or any other online marketing techniques, but today I want to talk about something else that is just as important. In fact I think it is more important. Focusing on your dealership conversion and how to optimize it is the real half of the equation that you need to… Continue

Added by Todd Smith on May 21, 2010 at 8:12am — No Comments

Ford's Social Media Juggernaut Turns Up The Heat On The Competition

Fiesta Movment Chapter Two



Ford Social Media Juggernaut Turns Up The Heat

If you thought Fiesta Movement agents rocked the social media world the last six months of 2009, just wait until the second chapter when 20 new double agent teams begin spreading the word about the Ford Fiesta. A new group…

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Added by Ralph Paglia on May 18, 2010 at 9:00pm — No Comments

Top 10 Fuel Efficient Cars for 2010 Ranked Differently by EPA and MSN



By Maureen Condon

Toyota Prius - EPA's & MSN's Pick for Best Fuel Efficient Car



Every year the Environmental Protection Agency ranks cars for the best and worst fuel efficiency, based on city driving statistics.



Here is the link…

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Added by ADP Social Media Rep. Mgmt. on May 18, 2010 at 11:41am — No Comments

Dropping the "F" BOMB in front of your client!





Dropping the “F” BOMB in front of your client…….!



Have you dropped the “F” Bomb in front of your client lately? Or any other form of toilet mouth language?



A habit hard to break being around the automotive industry. Growing up around the Shop Talk is a habit many of us find ourselves fighting to keep it clean when talking with a potential client. What…

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Added by Jennifer Schrader on May 18, 2010 at 9:59am — 2 Comments

Have You Reviewed Your Google Places Reports?

In the past few months Google has upgraded the analytics and reporting tools for your Google Maps listing on what is now called Google Places. Since I have been told that web surfers don't like to read long articles, I will create a quick overview with photos.

The data screens have MANY digital marketing implications that can be utilized to refine your marketing investments. That is best done on a one-to-one basis as I look at your Google Maps data.…

Google Places Login

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Added by Brian Pasch on May 16, 2010 at 5:30pm — No Comments

Social Media, The New Top Of Mind & 5 Tips To Help You Create It

Top of Mind Awareness is one of those terms you hear thrown around a lot by marketing reps. Wikipedia defines it as "Owning the space that your product or service occupies between your prospects' ears. That way, when they're ready to buy they think of you first." One of their definitions anyway, and the one I liked the…

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Added by David Johnson on May 16, 2010 at 2:51pm — 13 Comments

AUTOMOTIVE MARKETING 2.0

Another Shiny New Penny



You knew it was going to happen. Facebook, Twitter, LinkedIn, YouTube, all achieving hundreds of millions of registered users. You knew it was just a matter of time before we saw all varying types of social media companies emerge to help the automotive dealers figure out how to leverage this opportunity and to obtain the dealer’s budgets. Many dealers will jump in and few will enjoy the benefits of a sound social media strategy and execution



You… Continue

Added by Ray Spellerberg on May 16, 2010 at 12:53pm — No Comments

Mr. Dealer; What is Your Social Media Strategy?

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Added by Ralph Paglia on May 13, 2010 at 11:00pm — No Comments

When to say "NO"



I want to touch base on this subject “When to say NO” to a family or friend that is a member in the Vendor side of the automotive business. It is nice to have connections close to you to help gain information & ideas of upcoming technology they have to offer but do you have to feel obligated to purchase that product from them?



I have spoken to connections…

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Added by Jennifer Schrader on May 13, 2010 at 12:00pm — No Comments

My Dog ATE my Internet Manager





My dog ate my Internet Manager



Where has your internet manager been lately? Have not noticed? Do you have him / her shoved into a back room or even back of the service department? Holed up and away from the general public? If so it would come down to the old saying “My dog at my Internet Manager” as an excuse.…



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Added by Jennifer Schrader on May 12, 2010 at 7:30am — 13 Comments

Sales Dinosaur Parody; Sales Pros that Ignore Internet and "Social Whatever" - But They "Always Be Celling!" (ABC's)

Video Parody of Sales Professionals Who Ignore the Internet and Do Not "Waste Their Time" with Social Web...… Continue

Added by Ralph Paglia on May 11, 2010 at 11:00pm — No Comments

Sloppy Joes.....YES! Sloppy Sales.....NO!



Sloppy Joes…..YES! Sloppy Sales…..NO!



Yes I love Sloppy Joes and they are a savior after a long day of work. They are easy to make and the family is happy!



What I don’t like are Sloppy…

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Added by Jennifer Schrader on May 9, 2010 at 4:02pm — No Comments

Social Web: When you decide to jump in, resist the temptation to sell, sell, sell...



Automotive Social Web:

“When you decide to jump in, resist the temptation to sell, sell, sell..."…

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Added by Ralph Paglia on May 8, 2010 at 11:00pm — No Comments

Number Fluffing? NO WAY.........!



Have you taken the time to view your site’s actual performance? Or even your Internet Managers performance at that?



Let me ask you a few questions that may help you understand where I am coming from and where you can improve your habits as a Dealer Principal, General Manager or even as a Sales Manager.



Do you sit with your Internet Manager at…

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Added by Jennifer Schrader on May 8, 2010 at 8:30am — No Comments

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