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May 2010 ADM Blog Posts (66)

A new kind of online classifieds

Sometimes the grandeur of an item is in it's simplicity, is just such an endeavor. At Smart Web we are always looking for another tool to give to our dealers, something else that can help in generating revenue.

In a nutshell, the site creates a short link to a piece of inventory that you want to sell. The program is head slapper simple and will soon find it's way into a more…

Added by Dan Moore on May 31, 2010 at 1:10am — No Comments

Shannon Page and ADM Webinar Series

TO: All ADM Professional Community Members…

Added by Ralph Paglia on May 29, 2010 at 6:00pm — 3 Comments

Social Media Marketing; Beware The Seven Deadly Sins!

Beware the Most Common and Deadly Sins of Automotive Social Media Marketing...

Seven deadly sins

EDITOR NOTE: Based on an article by David Griner, a social media strategist for Luckie and Company

There are a million ways for car dealers to use social media well, and only a handful of ways…


Added by Ralph Paglia on May 28, 2010 at 8:30pm — 5 Comments

How To Capture Market Share Through Advertising

No matter the size of your business, or the volume of the prospective clients or consumers you are looking to reach, the idea of "capturing market share" should be a primary point of emphasis when implementing a law firm advertising campaign.

Given Blue Dog's background in media planning and client services, the key to capturing market share…


Added by Blue Dog Productions on May 28, 2010 at 10:57am — No Comments

AdAgencyOnline.Net Interviews Brian Pasch On Automotive Advertising Experts To Review Automotive Advertising Network - AAN

AdAgencyOnline.Net is a nationally recognized automotive advertising resource / networking portal that hosts a blog talk radio station -- WAAOL, All Automotive Advertising News All The Time…


Added by Philip Zelinger on May 27, 2010 at 6:42am — 1 Comment

Will this new employee help me or hurt me?

As a manager of a sales team or a team of supervisors, there will be a time when you need to bring a new member to the team. You have cut the pile of candidates and resumes down to the final few.

What criteria should you follow when you pick up the phone and call someone to offer the job?

A lot is going to depend on the makeup of your team. BUT more importantly, it will also depend on how you RUN your team. Are you a hands-on and structured supervisor, do you deliver… Continue

Added by Glenn Pasch on May 25, 2010 at 6:00pm — 1 Comment

On Memorial Day 2010

As we reach Memorial Day this year, besides May car sales, I think of how it’s been my privilege to know several WWII veterans in my life. Not to make them more important than other veterans, I’ve just known more of them than I have veterans from any other war. For a few examples, my uncles served in…


Added by Keith Shetterly on May 25, 2010 at 5:00pm — 2 Comments

The New Breed of Shakedown Lawsuits

It seems like dealers just can’t catch a break when it comes to lawyers and lawsuits. Back in 2004, California businesses won a hard-fought battle against “shakedown” lawsuits with the passing of Proposition 64. Previously, the law had allowed any party to sue a company regardless of whether the plaintiff was directly affected. For example, lawyers were able to review car dealer ads in the newspaper, spot a violation of the Vehicle Code and file a lawsuit against the dealer, without any client… Continue

Added by Jim Radogna on May 25, 2010 at 4:55pm — No Comments

Denver's Automotive Avenues' Unusual Business Model Benefits New and Used Car Buyers and Local Credit Unions

By Maureen Condon

Automotive Avenues in Denver, CO may look like a typical automotive dealership franchise, but its mission and orientation as a business entity is something far more fascinating.

Automotive Avenues was created in 1987 as an alternative business model to the automotive franchise dealership model.

Automotive Avenues’ mission is to…


Added by ADP Social Media Rep. Mgmt. on May 24, 2010 at 11:33am — 1 Comment

Response To: "A 30,000 Foot Primer on Search Engine Marketing"

Response to the author of the blog post on ADM titled:… Continue

Added by Ralph Paglia on May 24, 2010 at 11:30am — No Comments

A 30,000 Foot Primer on Search Engine Marketing

I discussed briefly some of the basics of Search Engine Optimization (SEO) and Search Engine Marketing (SEM) in a previous blog post. At that time, my main concentration was the basics of SEO. Since then, we have had a few posts that relate to SEO as it pertains to listing titles on Craigslist and eBay as well as the importance of keywords.…


Added by Jill Givens on May 24, 2010 at 11:05am — 2 Comments

Ford’s American Journey 2.0 – Redux

By Cristina Lawrence

@AJtheFiesta When I was checking @AJTheFiesta’s twitter stream the other day, I learned that AJ was hungry (“AJ needs food. (Fuel level is 24%)”), and was having a generally good day (“No pain! Current conditions: fair (day)”). For a split second, I forgot that AJ is one of two net-connected 2011 Ford Fiesta test cars on the… Continue

Added by Mary S. Butler on May 24, 2010 at 9:08am — No Comments

Reputation Management for Car Dealers using Internet and Online Social Media Resources

Phillip Cannon created a very important ADM Forum Post on this topic and you should weigh in on it with a comment. Philip brought up a very important issue that all dealers who are paying attention to their business that comes from their good reputation in the local market will have to come to grips with. The alternative is to see their lack of… Continue

Added by Ralph Paglia on May 23, 2010 at 10:30am — 5 Comments

Conversion Rate Optimization for Your Dealership Website

Dealership website traffic is very important and there are many articles and blog posts about driving more people to your site whether it is SEO, SEM, Social Media or any other online marketing techniques, but today I want to talk about something else that is just as important. In fact I think it is more important. Focusing on your dealership conversion and how to optimize it is the real half of the equation that you need to… Continue

Added by Todd Smith on May 21, 2010 at 8:12am — No Comments

50 By the Fourth of July

50 By the Fourth of July

We’re on an aggressive push to connect our new website platform, Engine5, with Dealerships in all 50 states by the 4th of July. With our vast array of products, there are plenty of ways to

get started with DealerFire:

Jump on board with Custom Dealer Websites,…


Added by Matthew Cole on May 20, 2010 at 8:00am — No Comments

Don’t Be A Tiger Woods With Your Internet/BDC Dept.

Does your store play the sales game with a style similar to Tiger Woods? Does your store “appear” to be a great professional, ethical and respectful player at first only to prove otherwise once a customer sets foot in your

store? Let me ask it another way; does your…


Added by Maria Espinoza on May 19, 2010 at 2:30pm — 1 Comment

AdAgencyOnline.Net Links To Best Practices For Automotive Advertising Agencies With "Auto Industry Insiders"

Philip Zelinger, the President of Ad Agency Online, L.L.C.,(AAOL), and host of the blog talk radio station WAAOL, All Automotive Advertising News All The Time featured on the automotive advertising resource / networking portal…


Added by Philip Zelinger on May 19, 2010 at 12:30pm — No Comments

Facebook Page Deleted/Removed!

Has anyone had a Facebook Page deleted or removed without any type of notification?

As I went to access our Atlantic Toyota Facebook page last week I noticed that it wasn’t showing under my “pages” tab under my personal account. Seemed funny so I tried another log-in that just accesses the fan…


Added by Ken Hodgson on May 19, 2010 at 12:11pm — 3 Comments

Ford's Social Media Juggernaut Turns Up The Heat On The Competition

Fiesta Movment Chapter Two

Ford Social Media Juggernaut Turns Up The Heat

If you thought Fiesta Movement agents rocked the social media world the last six months of 2009, just wait until the second chapter when 20 new double agent teams begin spreading the word about the Ford Fiesta. A new group…


Added by Ralph Paglia on May 18, 2010 at 9:00pm — No Comments

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