This week I had a number of calls with car dealers asking about Wordpress microsites. They heard that microsites could be an effective marketing option for their business to create "first party" sales leads. The conversation always comes down to one question: "What domain should I buy?"
Since there is a great deal of confusion about buying domain names, I thought I would share by thoughts. Domian names… Continue
Has anyone really thought about the defection that is occurring here in the automotive dealership world? Our customers are defecting in MASS to the independent shops already. Did the manufacturers really think that customers are going to stay loyal to a brand when they cannot even get service for the cars?
My local dealership has gone away. Now what do I do?
Standing in his Chicago showroom, 85-year-old Chrysler-Jeep dealer Stanley Balzekas Jr. reads a letter from the company notifying him that his franchise has been terminated. Balzekas Motor Sales Inc. has been selling Chrysler products since 1933.
Photo credit: FRANK POLICH/REUTERS… Continue
Your ability to sustain a long-term advertising program shows customers that you're a successful, reliable brand
By Steve McKee
I recently purchased a new digital TV. Normally, Circuit City (CC) would have been on my list as one store in which to shop, but the struggles the company was facing (followed by its decision to declare bankruptcy) made me nervous.
Added by Ron Harber on May 19, 2009 at 4:17pm —
Widgets can be great for marketing, but the format can be limiting. Widgets have to be simple to use and easy to distribute -- which usually means a short list of features. Applications on social media sites, however, often enjoy a more robust set of features and reporting… Continue
Added by Ralph Paglia on May 15, 2009 at 1:00am —
Social Marketing, Car Dealer Reviews and Dealership Ratings
Despite so much turmoil and disruption in the automotive marketplace today, it’s becoming increasingly clear that the dealers who will survive, and then prosper as the American economy rebounds will be those that learn to leverage the… Continue
Added by Ralph Paglia on May 13, 2009 at 10:00pm —
Video Marketing Management:
PicStar, LLC is committed to providing our customers the newest and most affordable advertising
solutions. Further committed to bringing you the best ROI in exposure and revenue, PicStarTM is
now offering the opportunity to increase target market specificity and increase lead… Continue
Added by jason keo on May 13, 2009 at 5:30pm —
The #1 Automotive Web site¹ is premiering a new inventory listings program
We’ve recognized that, now more than ever, it’s critical to maximize inventory exposure to in-market car shoppers. That’s why beginning in July 2009, kbb.com is launching a new inventory listings… Continue
I fear the media's perpetual sensationalizing of bad news a hundred times more than I do the swine flu. With just over 1000 people infected out of 6 billion (unmeasurable) this is just another attempt by the merchants of chaos (the media) to further terrify people into spending even more time on their sofas and doing nothing with their lives.
The media thrives on bad news, like a parasite eating away at its organism, sucking the life from… Continue
How to Gain Market Share in Contracting Market. This teleconference is for Dealers and Managers only.
The first 100 dealers to sign up will get this teleconference for free- held by Grant Cardone who will discuss specific strategies for successfully selling in a contracting market. Topics of discussion will be how to generate opportunities and how to hold gross to offset a loss in volume.
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