This week I had a number of calls with car dealers asking about Wordpress microsites
. They heard that microsites could be an effective marketing option for their business to create "first party" sales leads. The conversation always comes down to one question: "What domain should I buy?"
Since there is a great deal of confusion about buying domain names, I thought I would share by thoughts. Domian names… Continue
Added by Brian Pasch on May 29, 2009 at 2:00pm —
I will follow this post up with more information as I learn it, but I wanted to pass this information on and see if this has happened to anyone else lately.
I discovered a huge break in the line of communication this week. I received a report this week stating that we've not responded to any of our GM Internet leads in the past 2 week. The same report sent the week prior rated us a top responder. It seems to flip flop, but our process is hasn't. As I'm digging to find out why this is… Continue
Added by Megan E. Bucher on May 29, 2009 at 8:16am —
Dealerships have no choice but to participate in User Generated Content (UGC) activity on Social Networks
Dealers and OEM’s are no longer leading the brand conversation. Customers are moving from merely commenting on products and service to creating their own messaging and content about their brand and dealership experience. Dealers who do not participate with their online communities risk having their brand defined for them.
Added by Michael Plese on May 27, 2009 at 9:35pm —
AdAgencyOnline.Net is an automotive advertising resource / networking portal that reviews cutting edge automotive advertising applications for their affiliated automotive advertising agencies, auto dealer/vendor clients and site visitors.
Philip Zelinger, the President of Ad Agency Online, L.L.C., (AAOL), and host of AdAgencyOnline.Net's blog talk radio station -… Continue
Added by Philip Zelinger on May 27, 2009 at 8:25am —
5-27-09 Apex, NC
Yesterday afternoon, I received a call from a automotive job candidate. This candidate was from out of state and had 12 years of experience. She now found herself on the outside looking in. I get a lot of these referrals; mostly, they come from managers I have done business with in the past. My contacts (connects) know I will listen and help the candidates who call. As I assessed her situation over the phone, I again gave my "you need to become a social media junkie"… Continue
Added by Jim Vogel on May 27, 2009 at 7:05am —
According to Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of their free automotive advertising resource / networking portal - www.AdAgencyOnline.Net - with their featured blog talk radio station, WAAOL, All Automotive Advertising News All The Time,
"Before you can learn how to market your auto dealership utilizing video you must first understand why… Continue
Added by Philip Zelinger on May 26, 2009 at 1:05pm —
Has anyone really thought about the defection that is occurring here in the automotive dealership world? Our customers are defecting in MASS to the independent shops already. Did the manufacturers really think that customers are going to stay loyal to a brand when they cannot even get service for the cars?
My local dealership has gone away. Now what do I do?
Do the experts at… Continue
Added by Steven Shaw on May 26, 2009 at 12:54pm —
Added by Ralph Paglia on May 24, 2009 at 12:46pm —
Standing in his Chicago showroom, 85-year-old Chrysler-Jeep dealer Stanley Balzekas Jr. reads a letter from the company notifying him that his franchise has been terminated. Balzekas Motor Sales Inc. has been selling Chrysler products since 1933.
Photo credit: FRANK POLICH/REUTERS… Continue
Added by Ralph Paglia on May 24, 2009 at 11:30am —
Today I noticed a strange trend that may have been going on for some time but today it caught my attention. I was in Google and searched using this phrase “ford memorial day sale” and on Google Page One , there were two listings that were very odd because of their syntax:
Added by Brian Pasch on May 22, 2009 at 6:00pm —
As many of you know by now I sell cars. I have been selling for six years. I worked the internet for a small dealer as well as a large one. The internet customer is a fascinating study for sure. The internet customer is like any other some research for a Month. Some read all of the third party research. Others just want confirmation that a car is available. In the end all customers have one thing in common. They want a price.
The internet aspect of car sales is still its infancy. There are… Continue
Added by Stanley Esposito on May 22, 2009 at 11:00am —
The forced consolidation of the auto industry has impacted the automotive advertising industry in ways that most automotive advertising agencies don’t understand. AdAgencyOnline.Net
is a free automotive advertising resource / networking portal that recognizes the consolidation as an opportunity for their affiliated automotive advertising agencies to provide solutions for their auto dealer clients that are challenged by the changing landscape of the… Continue
Added by Philip Zelinger on May 21, 2009 at 12:38pm —
OK - maybe "spying" isn't the right word.
I am new to the ADM community. For the past 6 weeks I have been peeking in.....testing the waters. That is one of the advantages of the Internet. You can visit many places, see many things from the relative comfort (and anonymity) of your computer. (I am shocked that I spelled ‘anonymity’ correctly….the spell checker didn’t go into orbit)
For the past 9 years I have been working at a small dealership… Continue
Added by Pat Floegel on May 21, 2009 at 7:41am —
Your ability to sustain a long-term advertising program shows customers that you're a successful, reliable brand
By Steve McKee
I recently purchased a new digital TV. Normally, Circuit City (CC) would have been on my list as one store in which to shop, but the struggles the company was facing (followed by its decision to declare bankruptcy) made me nervous.
Added by Ron Harber on May 19, 2009 at 4:17pm —
98% of web surfers use search engines. In fact, you probably have one as your homepage. According to public traffic stats, Google is number one right now, followed by Yahoo!, MSN, and Ask.
You should be able to guess where I am going with this…
Search engine advertising has always been the best way to get visitors to your website; and always will be.
First of all, natural search engine traffic is free; and second of all,… Continue
Added by Jason C on May 19, 2009 at 11:59am —
With the immenent closing of many competing dealerhships accross the nation, this question seems appropriate: "What do you do when it's not your call?"
As in, when it's not your decison to make, what's the best way to influence the outcome? Who's ear to you speak to? How do you make sure you're represented fairly? I know there are many dealers that feel they got the short end of the stick in the form of a letter stating they were out of business.
I try to apply things in a… Continue
Added by Megan E. Bucher on May 19, 2009 at 9:59am —
I asked Lee for his BEST ADVICE for a Service Advisor or Manager today.
What can a service advisor or manager do today to have an impact on their life immediately?
Lee stated, “Service advisors who want to be successful today should stop trying to sell the business.”
I said, “Stop selling the service? Please explain!”
Lee laughed and replied, “I did not say stop… Continue
Added by Steven Shaw on May 19, 2009 at 9:00am —
5-19-09 Apex, NC
Very quietly, every Big Three medical plan has changed. Now there is less coverage and more cost.
RUN don't walk to a Chrysler or General Motors dealership. They are now customer heaven. Work out a good deal that is fair to the store and to you. There have never been better deals.
If you work in or with the auto industry, you are not dreaming. It is a low grade nightmare that is not ending for awhile.
Yes Virginia, there is indeed… Continue
Added by Jim Vogel on May 19, 2009 at 6:50am —
There is a new partnership in town…..adding video to your web site. It’s not all that new, but the point is that the amount of activity involving video has risen dramatically over the past 12 months. Almost 1/3 of all content on the Internet is video. YouTube was 5th in the number of unique visitors….over 83 million. (Feb. 2009)
Do you need video? Aside from the aforementioned statistic, video will help to entertain and educate your client. Dealerships spend incredible amounts of… Continue
Added by Pat Floegel on May 18, 2009 at 10:13am —
AdAgencyOnline.Net is an automotive advertising resource / networking portal that usually focuses on reviewing cutting edge automotive advertising technologies and Internet based applications for their online audience of auto industry insiders, automotive advertising agencies and auto dealers.
Philip Zelinger, the President of Ad Agency Online, L.L.C., (AAOL), and host of the blog talk radio station –… Continue
Added by Philip Zelinger on May 17, 2009 at 6:45am —