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The Golden Rule for Change and Improvement

The automotive industry as we know it is undergoing a transition. From electric cars, to ride sharing, to autonomous cars, the landscape is rapidly changing. With consumers demanding convenience, and technology that radically changes the customer experience, we should brace for a decade of disruptive…

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Added by Ujj Nath on February 20, 2018 at 7:10am — No Comments

Swapalease.com Unveils Quarterly Auto Lease Trends Report For Q4 2017

Swapalease.com, the nation's largest online car lease marketplace, today released its quarterly lease trends report…

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Added by John Sternal on February 20, 2018 at 7:02am — No Comments

Making a Better Mousetrap: Leverage Consumer Behavior to Increase Conversions

As I have mentioned in past blogs, few customers complete lead forms, making it very difficult for dealers to track the source of their sales. Without this information, it’s virtually impossible to make educated decisions about how to spend your marketing dollars. It’s time to build a better mousetrap so that…

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Added by Steve White on February 20, 2018 at 6:48am — No Comments

Don’t Forget Mr. & Mrs. Cellophane!

People are motivated by many different things. Some by money. Some by time off. But one of the most universal ways to motivate an employee is by recognition. For the most part that recognition comes from external sources; perhaps a customer compliments the employee either in person or via an online forum – then…

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Added by Mike Gorun on February 20, 2018 at 6:37am — No Comments

‘Customer Satisfaction Surveys Are Dead’

The District Manager has just left the GM’s office.…

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Added by CPI Results on February 20, 2018 at 5:45am — No Comments

Round Robin vs Lead Grabber - FAIR Does Not Mean BEST

Round Robin is one of the most common way leads are assigned to sales reps. And there are strong arguments like fair and equal distribution in favor of round robin. However FAIR does not essentially mean the BEST as

  • The odds of qualifying a lead drop 21 times if called in 30 minutes vs 5…
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Added by Vidushi Jain on February 19, 2018 at 4:57pm — No Comments

"Sell a lot of Product. And Make a lot of People Happy"

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Added by CPI Results on February 19, 2018 at 11:30am — No Comments

Pirelli Develops New Tire Specific To New McLaren Sports Car

PIRELLI P-ZERO AND MCLAREN SENNA:

A SHARED JOURNEY FROM TRACK TO ROAD

 

Milan – Pirelli and McLaren have started a new chapter in their long-standing technical partnership, which will…

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Added by Ralph Paglia on February 19, 2018 at 11:00am — No Comments

Fort Bend Kia Adds More Than $416,000 to its Bottom Line with Affinitiv’s Social Roots™ 1:1 Facebook Campaigns

Chicago, IL—Feb 19, 2018—In 2017, Fort Bend Kia added more than $416,000 to its bottom line with Affinitiv’s Social Roots TM 1:1 Facebook campaigns. Social Roots 1:1 is a unique digital advertising solution that leverages DMS data…

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Added by Scot Eisenfelder on February 19, 2018 at 6:30am — No Comments

Expand Your Digital Service Marketing Strategy

When a person wants to buy a vehicle, a dealership is the first place they think of. When a person needs to get their vehicle serviced, a dealership is not necessarily the first place they think of. For service, there’s plenty of choices and competition for dealers.

 

That’s why service marketing is…

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Added by Scot Eisenfelder on February 19, 2018 at 6:30am — No Comments

ELEAD1ONE Introduces DealBuilder Digital Retailing Solution for Auto Dealers

Game-changing application is designed to keep dealerships central to the online car-buying process

Atlanta, GA – Feb 19, 2018 – ELEAD1ONE today introduced DealBuilder for auto dealerships, an online car-buying application that guides customers through the entire vehicle purchase…

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Added by Bill Wittenmyer on February 19, 2018 at 6:24am — No Comments

Want to Change the World? Start by Making Your Bed

If you make your bed every morning, you will have accomplished that first task of the day.

When Adm. William H. McRaven, retired, was…

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Added by CPI Results on February 18, 2018 at 5:48am — No Comments

How Galpin Became Legendary

Bert Boeckmann never intended to be the largest Ford retailer. But he found that having well-run sales and fixed operations led to economies of scale — and pushed growth.…

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Added by CPI Results on February 17, 2018 at 1:24pm — No Comments

Learning to Drive: 4 Things Every Parent Should Teach Their Teen About Cars

The thought of your son or daughter suddenly behind the wheel of a car can be scary for some parents. However, it can also be a source of immense pride, and you want to best prepare your teen for the road. You should teach your teen these four things…

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Added by Hannah Whittenly on February 16, 2018 at 8:35am — 1 Comment

What is Content Marketing?

Content Marketing has become an Automotive Buzzword Recently

With developing technology and the Internet taking over our lives, PR and marketing terms constantly develop and shift in meaning. So, I thought a little primer on content marketing might be useful!

 

The classic definition…

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Added by sara callahan on February 16, 2018 at 7:00am — No Comments


Dealer
How To Use The Law Of Reciprocity To Sell More Cars

Have you ever noticed that it’s easier to get people to do something for you after you’ve done something for them? Social psychologists call this the “Law of Reciprocity” and, in a nutshell, the theory is that when we do something for…

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Added by Wendell Hardy on February 16, 2018 at 6:53am — No Comments


Vendor
Car upgrade - freeing up your garage space

So you have finally decided to replace your car and switch to a bigger, more spacious and luxurious version. The prospect of driving around in a more appealing vehicle is certainly exciting, but quickly after purchasing the car you will start thinking about parking. Once you upgrade, if you are investing a large amount of money, you probably don’t want to keep the vehicle parked in front of the house, and you will start using your garage more often. However, if you are like any other…

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Added by Cynthia Madison on February 16, 2018 at 12:39am — No Comments

Old Beauty: 3 Ways to Keep Your Classic Car Looking Its Best

If you have even a single classic car, you are likely aware that classics do not stay classics without maintenance. Additionally, classic cars tend to involve a greater degree of maintenance and care than is common for contemporary vehicles. This article aims to highlight three major approaches to preserving the quality of everything from the Model T to the ‘57 Chevy or…

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Added by Brooke Chaplan on February 15, 2018 at 5:18pm — No Comments

Negotiation-Free Pricing Done Well In Lexus Plus

Many of today’s car buyers want a different dealership experience.…

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Added by CPI Results on February 15, 2018 at 2:48pm — 1 Comment

Tennessee Gets a New Recall Law and Consumers Aren’t Happy!

January 1 saw the enactment of Tennessee House Bill 141, to the collective groan of consumers. In a nutshell, this new law prevents consumers from suing car dealers if they purchase a used vehicle with an open safety recall, as long as it was…

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Added by Chris Miller on February 15, 2018 at 5:10am — No Comments

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