Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

All ADM Member Blog Posts (13,367)

Thinking Beyond Facebook

There has been a lot of buzz on social media these days. I have made my position pretty clear, social media is a support mechanism to your dealerships message not the primary carrier of the message itself. To that end I have studied a lot with a guy by the name of Chris Brogan. I met Chris in NY a few months back read his book Trust Agents liked what it had to say so I struck up a conversation… Continue

Added by Larry Bruce on September 16, 2009 at 6:12am — 2 Comments

Web 2.0 Technology Business Benefits Study by McKinsey Consulting

Companies Worldwide that Have Benefitted* from Using Select Web 2.0 Technologies, June 2009 (% of respondents)

McKinsey's Global Survey Measures the Business Effects of Web 2.0

Video Distribution, Social and Professional Networking show biggest business benefits

There are many… Continue

Added by Ralph Paglia on September 16, 2009 at 1:00am — 2 Comments

Twitter Surpasses Estimates for Growth in the USA

US Twitter Usage Surpasses Earlier Estimates - Numbers worth tweeting about

In 2009, there will be 18 million US adults who access Twitter on any platform at least monthly. That represents a 200% increase over 2008 levels. Usage will reach 26 million US adults in 2010, a further 44.4%… Continue

Added by Ralph Paglia on September 15, 2009 at 5:30am — 3 Comments

The Dealer Principle - Part 2

The trust we build or loose in the sales transaction is then transferred to the service process. Dealerships should begin to build the service department into their sales process. Customer should be offered an opportunity to talk with the service manager and ask questions about service. The service manager should be the individual that explains the new car warranty to the customer. This will eliminate the chance of confusion and misleading statements by the sales department. If we are truly… Continue

Added by Steven Shaw on September 14, 2009 at 7:00am — No Comments

Communication Channels, Levels of Interruption and Marketing Effectiveness

I just read this post by Chris Brogan “Communication Tools and Levels of Interruption” and I have to say it is a very interesting read. What I find even more interesting is the comments from the people who read the post. Clearly these people were looking at this from the stand point of communication of a co-worker or friend and the interruption impact these had on their daily… Continue

Added by Larry Bruce on September 12, 2009 at 7:38pm — 3 Comments

BDC Policies, Procedures, Campaigns, & vendor Partners

Currently I am working on setting up a DBC for our dealerships. I am looking for any helpful information on any policies, procedures, campaigns, and vendors. I currently have two BDC callers for service incentives, recalls etc., but want to grow the overall department. Any help would be greatly appreciated.

Added by Greg Mills on September 12, 2009 at 11:29am — No Comments

Automotive Stimulus Plan NHTSA Headquarters - Important Notifications

Important Notifications from NHTSA Headquarters for the Federal Automotive Stimulus Plan: Side-by-Side Mismatch

We continue to receive many transaction submittals using an incorrect side-by-side comparison resulting in a… Continue

Added by Ralph Paglia on September 12, 2009 at 9:00am — No Comments

Internet Sales Manager Social Network

What does an Automotive Stimulus Plan have to do with an Internet Sales Manager Social Network?


About the… Continue

Added by Ralph Paglia on September 12, 2009 at 1:00am — 1 Comment

Internet Display Ads Boost Search Engine Marketing Results

Dealers that run effectively targeted Display Advertising campaigns across networks of popular websites boost their Search Engine Marketing performance.

Display Advertising lowers the average cost per click with dealer paid search campaigns, while increasing the volume of their organically generated… Continue

Added by Ralph Paglia on September 11, 2009 at 8:00pm — 2 Comments

Potential Factory / Dealership Audit

Ben Plymale -- Automotive Dealership Consultant

503-672-7905 or 503-886-9100

To: Any Automotive Dealership - Domestic and/or Import, anywhere USA.

I provide Automotive Dealership consulting regarding potential Factory/Dealership Audit of Sales Incentive and Service Warranty claims. My consulting services are adaptable to all Dealerships, Domestic and Import; extensive travel no problem. I also provide Dealership consulting… Continue

Added by Ben W. Plymale on September 11, 2009 at 6:44pm — No Comments

AdAgencyOnline.Net Announces Open Review of Automotive Advertising Vendors

Automotive advertising agencies follow AdAgencyOnline.Net onto the World Wide Web to listen and learn about the latest automotive advertising technologies and applications. The automotive advertising resource / networking portal hosts a blog talk radio station – WAAOL, All Automotive Advertising News All The Time – that reviews cutting edge automotive… Continue

Added by Philip Zelinger on September 11, 2009 at 8:43am — No Comments

May The Best Car Win

Yesterday, Hagen Durant from Classic Chevy in Grapevine Texas was the first to alert us on the new GM plan to offer a 60 day money back guarantee on new cars sold. He wanted to be the first to act in Texas to market the new GM program so we got to work immediately to get the jump on the competition.

The new marketing program is called "… Continue

Added by Brian Pasch on September 11, 2009 at 7:00am — 2 Comments

Plotting Your Course On The Web

“It is not the ship so much as the skillful sailing that assures the prosperous voyage.” Curtis

A Clear Destination

Where is your website taking you? Have you charted its course? If not, then your website will act as a rudderless ship. You’ll be floating towards an unknown destination with unintentional results. If you want this journey on the web to bear fruit, decide on a destination, plot your course, and set sail.

The purpose of a website is its destination. It… Continue

Added by Mel Hogan on September 11, 2009 at 4:41am — No Comments

The Salesman a Cockroach after a nuclear war

If you sell cars you and have any talent you probably have one of the most secure jobs in the dealership. So you want to sell cars?

The salesman works a couple of twelve hour shifts a week and every Saturday and if he does not sell enough cars he owes the dealership money.

The Salesman takes on all jobs in the dealership that have come available since they cut back and fired everyone who drew a salary all for free.

The Salesman gets blamed for not setting up the… Continue

Added by Stanley Esposito on September 10, 2009 at 3:29pm — No Comments

Patricia J. Roberts Formerly of GM Women's Retail Initiatives Joins as Director of Business Development

Patricia J Roberts formerly of GM Women's Retail Initiatives Joins as Director of Business Development and serves on automotive advisory panel of industry-expert women

Thousand Oaks, CA (PRWEB) September 10, 2009 -- Patricia J. Roberts has joined AskPatty.Com, Inc. as the Director of Business Development. In her newly created role, she is responsible for working strategically with automotive retailers to assist them in learning how to attract, retain and increase loyalty… Continue

Added by Jody DeVere on September 10, 2009 at 12:29pm — No Comments

Best Practices For Car Dealership on Hiring And Retaining Women


The statistics about the importance of women as a consumer are very familiar to…


Added by Jody DeVere on September 8, 2009 at 9:30am — 2 Comments

Dealerskins Hybrid Sites Claim State of The Art SEO

On September 8, 2009 I received a news alert triggered by a press release from Dealerskins; a company that offers car dealers website marketing platforms. This announcement was for a new offering called Dealerskins Hybrid Sites.

Since I have worked on client Dealerskins websites before, I thought I would look into what this new offering entailed.

The… Continue

Added by Brian Pasch on September 8, 2009 at 8:00am — 32 Comments

Automotive Avenues Social Marketing and Reputation Management Strategy

There are many dealers out there who have already deployed an incredible number of different ways to use various social networks and media, UGC and Web 2.0 sites to either promote their business or "brand" their dealership, and in some cases simply get a better handle on customer relationship management... I work with… Continue

Added by Ralph Paglia on September 7, 2009 at 2:00pm — 1 Comment

Optimizing Dealer Websites - Content Design and Placement for New and Redesigned Sites (Part 1 of 2)

OK, so you convinced the Dealer or GM to invest in a new dealership website as the main featured site for the dealership... Or, you are due for a new site design (redesign) from your current supplier. Either way, providing high quality and unique content within a dealership website is the key to success with automotive… Continue

Added by Ralph Paglia on September 6, 2009 at 1:00am — 10 Comments

Optimizing Dealer Websites - Content Design and Placement for New and Redesigned Sites (Part 2 of 2)

This is the second half of the article titled:

"Optimizing Dealer Websites - Content Design and Placement for New and Redesigned Sites"

5. Get Cozy With and Show Your Web Page Header Tags Some Love

OK, now that you are writing the Encyclopeadia of Brittani ca of car buying so that… Continue

Added by Ralph Paglia on September 5, 2009 at 10:30pm — 1 Comment

ADM Blog Topics by Tags

Monthly Archives














Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge


Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Top Automotive Marketing Forum Discussions

Share the Best Content w/AutoMarketing Community

© 2018   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service