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Featured ADM Member Blog Posts – April 2019 Archive (28)

Power of the Pixel

The power of the pixel is immeasurable. It’s why CEOs of digital powerhouses are being summoned to testify in Washington, DC.

 

Congressional testimony aside, companies use pixels to track consumer behavior throughout their web journey in order to understand, advertise and monetize.

 

Facebook and Google tracking don’t stop with…

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Added by Jim Flint on April 30, 2019 at 7:56am — No Comments

Ten Rules to Determine How Committed You Are To Automotive Sales

This is a real question you have to ask yourself if you want to survive the automotive industry. Are you willing to do what it takes to be successful each and every day to not just work a job, but to build a career? There are many people who started in the automotive industry as a crutch until they found a “better” job. Only a small percentage, however, end…

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Added by Todd Smith on April 30, 2019 at 7:28am — No Comments

Used Car vs. New Car – Comparison 101

Purchasing a car opens up a plethora of options for any buyer. While, some look for a brand new ride, others are in search of a value-for-money vehicle. Both of the options are enticing and come with their own set of advantages. The word you must be aware of here is ‘depreciation’. Any car has a depreciation value which comes in play when you…

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Added by Autoego on April 30, 2019 at 5:10am — No Comments

Are you a Good Leader?

All businesses need good leaders who know what it takes to be profitable, but also how to retain employees who are valuable to the business. Employee retention is key to profitability, as replacing someone takes a significant amount of time and effort. It can also result in lost revenue as the dealership sacrifices the opportunity to connect with and foster…

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Added by Dan Beres on April 29, 2019 at 7:24am — No Comments

Are Your Digital Retailing Efforts A-Maze-Ing?

While the components of digital retailing have existed within our industry for some time, digital retailing as a concept has not. Indeed, dealers could sell a vehicle entirely online in the past. And many have done so. But they’ve done so by cobbling together a less than perfect experience for the customer involving multiple widgets, phone calls, emails, and…

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Added by Michia Rohrssen on April 25, 2019 at 7:36am — No Comments

Cut The Cord On Third-Party Data

Like any sales company, dealerships want to get their messaging and advertisements out to as many people as possible. It’s historically been a numbers game: throw as much as you can at a wall and see what sticks.

 

That is no longer the case.

 

Customers expect more personal interactions, and targeting the wrong customer is more…

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Added by Dean Martin on April 25, 2019 at 7:24am — No Comments

A Mobile First Strategy is the Future of Marketing

Consumers increasingly use mobile devices to view content online. Study after study cites the fact that mobile devices are on a continued rise as the preferred medium for content. They surpassed desktops not too long ago and will undoubtedly continue to rise in dominance.

 

Mobile devices are always at hand, can be used almost anywhere, and are…

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Added by Timmy D. James on April 25, 2019 at 7:13am — No Comments

Rethinking the NFL Draft Model—Marketing as QB

Tonight four of the top draft picks in the NFL Draft are expected to be quarterbacks. Meanwhile, two of the top 32 will be wide receivers.

 

Recently I visited with one of the top collegiate quarterback coaches in the nation.

 

“There’s a saying in football that the further away you get from the ball, the less a part of the team…

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Added by Jim Flint on April 25, 2019 at 7:02am — No Comments

When it Comes to Sales & Service, Don't Be A Zombie!

We have all heard of the ABCs of Sales (Always Be Closing), but I would like to turn that around to Customer Service – Always Be Considerate!

If you…

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Added by Veronica Dunford on April 24, 2019 at 6:00am — No Comments

Granting 3 Wishes to Take the Wish Out of Marketing

If given three wishes by a genie to help better support our clients’ goals, I’d ask these three questions:

 

  1. What’s your cost per sale?
  2. What’s your impression share for your name?
  3. How many salespeople do you have?

 

Sure, there are hundreds of questions to ask. Millions of data…

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Added by Jim Flint on April 23, 2019 at 7:47am — No Comments

Recall Masters Appoints John Dunning as President

Automotive Recall Solutions Innovator Adds Industry and Technology Leader to its Executive Team

April 23, 2019, Laguna Hills, CA – Recall Masters, Inc., the leading provider of automotive recall news, data, training, and communications, today…

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Added by Dan Beres on April 23, 2019 at 7:30am — No Comments

Hyundai based workshop manual publications now added to inventory

SINGAPORE, Singapore [21st April 2019]: All Car Manuals Hyundai based workshop manual publications now added to inventory

All Car Manuals today extended their range of factory service manuals for Hyundai vehicles, adding 11 new vehicle models to their range of offerings.

All Car Manuals has been an…

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Added by David Anderson on April 21, 2019 at 4:19am — No Comments

Your Used Cars Search Is Quicker When Conducted Online

There is a much faster and easier way to conduct a used cars search than walking around car dealerships or buying ads magazines - you can search from a whole range of used cars online with the help of a specialist website like https://www.publicarros.com . A specialist used car search website will offer a huge…

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Added by Michael Dearing on April 20, 2019 at 5:08pm — No Comments

Your Scrap Car May Have Or May Not Have More Value

You could argue that any old vehicle that has come to its end of life is nothing more than a lump of metal with some plastic trim and glass thrown in. In some cases this could be the true reflection of the situation, but not in all cases. That is because some desirable vehicles get to an age where their value is less than the sum of the car parts that…

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Added by Michael Dearing on April 20, 2019 at 5:00pm — No Comments

First Time Vs. Repeat Buyer: The True Path To Profitability

Every day, dealers are faced with multiple decisions about various facets of their business. Among them: constantly trying to decide if they should invest in buying leads to conquest more consumers or if they should spend more to retain existing customers.

At the…

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Added by Doug Van Sach on April 10, 2019 at 5:30pm — No Comments

The Single Most Important Digital Retail Metric Is Also The Most Ignored

For dealers, the digital retail space is filled with more hype than ever. Digital retail companies promise a future with increased conversion rates, higher gross margins, and better customer experience to boot.



And the truth is…it works! Digital…

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Added by Michia Rohrssen on April 8, 2019 at 7:00am — No Comments

Buy Salvage Cars to Rebuild and Save Thousands of Dollars

Salvage cars, what are they? Many people have the wrong idea about salvaged cars as they are viewed as being merely junk.

While salvaged cars don't have the best reputation by many, understanding how they get the salvage title may change your mind. Many people buy…

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Added by Mark Drouser on April 5, 2019 at 10:00pm — 1 Comment

Attention Florida and New York Dealers: Your Website could be at Risk!

In this blog I’d like to talk a little bit about American with Disabilities Act (ADA) accessibility and your websites, quickly covering some emerging issues and simple corrective actions you can take.

If you are an auto dealer in Florida or New York,…

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Added by Ed Barton on April 5, 2019 at 7:30am — No Comments

Customer Loyalty: Playing the Long Game

How long does it take to build customer loyalty? It might start with a great sales experience, but if a customer feels like they've been taken advantage of in the sales process, it will be hard convincing them to come back for service. True customer loyalty is built over a period of…

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Added by Courtney Evans on April 5, 2019 at 6:00am — No Comments

7 Seismic Shifts Coming to Automotive CRM

We live in a world where new technology swirls around us at a relentless and often dizzying pace, yet as we look closer inside the automotive industry and one particular area - the CRM - the winds are very calm, and the marketplace solutions aren’t keeping pace with innovation outside of the…

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Added by Todd Smith on April 5, 2019 at 6:00am — 2 Comments

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