Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

April 2019 ADM Blog Posts (62)

Market in the Tail End of the Spring Market

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report.

This week’s Market Insights Report…

Continue

Added by Black Book on April 30, 2019 at 11:19am — No Comments

Power of the Pixel

The power of the pixel is immeasurable. It’s why CEOs of digital powerhouses are being summoned to testify in Washington, DC.

 

Congressional testimony aside, companies use pixels to track consumer behavior throughout their web journey in order to understand, advertise and monetize.

 

Facebook and Google tracking don’t stop with…

Continue

Added by Jim Flint on April 30, 2019 at 7:56am — No Comments

Ten Rules to Determine How Committed You Are To Automotive Sales

This is a real question you have to ask yourself if you want to survive the automotive industry. Are you willing to do what it takes to be successful each and every day to not just work a job, but to build a career? There are many people who started in the automotive industry as a crutch until they found a “better” job. Only a small percentage, however, end…

Continue

Added by Todd Smith on April 30, 2019 at 7:28am — No Comments

Helion Technologies Partners with California New Car Dealers Association to Educate Dealers on Privacy Act Compliance

Timonium, MD –­ April 30, 2019 –­ Helion Technologies has partnered with the California New Car Dealers Association (CNCDA) to educate dealers on how to comply with the California Consumer Privacy Act (CCPA). The sweeping new privacy law takes effect in January 2020, imposing new data security standards on dealerships located in California, as well as third-party vendors that access and/or store customer data from these dealerships.

 

In a…

Continue

Added by Erik Nachbahr, CISSP on April 30, 2019 at 6:25am — No Comments

Q1 Vehicle Lease Report: Is the Luxury Sports Sedan Dying for Leasing?

Is The Luxury Sports Sedan Lease Dead?

 

For decades, sports cars and luxury sedans dominated the lease market and enjoyed significant marketshare on the Swapalease.com online lease marketplace. New data from the Q1 lease trends report consumer survey shows that domination may be over. When asked what type of lease they would most likely get into next, only 11.2% of consumers listed luxury sports sedans, significantly down from 17.7% a…

Continue

Added by John Sternal on April 30, 2019 at 6:15am — No Comments

Used Car vs. New Car – Comparison 101

Purchasing a car opens up a plethora of options for any buyer. While, some look for a brand new ride, others are in search of a value-for-money vehicle. Both of the options are enticing and come with their own set of advantages. The word you must be aware of here is ‘depreciation’. Any car has a depreciation value which comes in play when you…

Continue

Added by Autoego on April 30, 2019 at 5:10am — No Comments

Electrifying Classic Cars & Resto-Mods: Two Growing Trends in 2019

Electrifying Classic Cars

When people think about electric cars, sleek, new models loaded with technology usually come to mind. No doubt, these vehicles are incredible feats of engineering. However, there are millions of cars already on the roads, especially classics, and collectors are increasingly converting them to electric.…

Continue

Added by Black Book on April 29, 2019 at 7:46am — No Comments

Are you a Good Leader?

All businesses need good leaders who know what it takes to be profitable, but also how to retain employees who are valuable to the business. Employee retention is key to profitability, as replacing someone takes a significant amount of time and effort. It can also result in lost revenue as the dealership sacrifices the opportunity to connect with and foster…

Continue

Added by Dan Beres on April 29, 2019 at 7:24am — No Comments

Are Your Digital Retailing Efforts A-Maze-Ing?

While the components of digital retailing have existed within our industry for some time, digital retailing as a concept has not. Indeed, dealers could sell a vehicle entirely online in the past. And many have done so. But they’ve done so by cobbling together a less than perfect experience for the customer involving multiple widgets, phone calls, emails, and…

Continue

Added by Michia Rohrssen on April 25, 2019 at 7:36am — No Comments

Cut The Cord On Third-Party Data

Like any sales company, dealerships want to get their messaging and advertisements out to as many people as possible. It’s historically been a numbers game: throw as much as you can at a wall and see what sticks.

 

That is no longer the case.

 

Customers expect more personal interactions, and targeting the wrong customer is more…

Continue

Added by Dean Martin on April 25, 2019 at 7:24am — No Comments

A Mobile First Strategy is the Future of Marketing

Consumers increasingly use mobile devices to view content online. Study after study cites the fact that mobile devices are on a continued rise as the preferred medium for content. They surpassed desktops not too long ago and will undoubtedly continue to rise in dominance.

 

Mobile devices are always at hand, can be used almost anywhere, and are…

Continue

Added by Timmy D. James on April 25, 2019 at 7:13am — No Comments

Rethinking the NFL Draft Model—Marketing as QB

Tonight four of the top draft picks in the NFL Draft are expected to be quarterbacks. Meanwhile, two of the top 32 will be wide receivers.

 

Recently I visited with one of the top collegiate quarterback coaches in the nation.

 

“There’s a saying in football that the further away you get from the ball, the less a part of the team…

Continue

Added by Jim Flint on April 25, 2019 at 7:02am — No Comments

75% Of Auto Lease Prices Remain Steady Into April, Ford Increases Price On Several Models

Majority of Automotive Brands Maintain Their Prices on New Leases in the Month of April

Wantalease.com, the nation’s first online car lease marketplace for new lease deals, reports the latest update on new lease offerings for the month of April.  The majority of brands maintained their prices from March, while Ford increased their prices on a variety of vehicles.

While many manufacturers maintained their prices in…

Continue

Added by John Sternal on April 24, 2019 at 6:56am — No Comments

When it Comes to Sales & Service, Don't Be A Zombie!

We have all heard of the ABCs of Sales (Always Be Closing), but I would like to turn that around to Customer Service – Always Be Considerate!

If you…

Continue

Added by Veronica Dunford on April 24, 2019 at 6:00am — No Comments

Naked and Afraid? How a Survivalist Mindset Breeds Mediocrity

Have you ever seen the show "Naked & Afraid?" Two contestants strip down, head into the wild and basically starve for three weeks until someone comes to pick them up. Every time I see the show, I wonder how the contestants can call themselves survivalists when they can't hunt or find a consistent food source.

 

Then recently, it struck me that the contestants are doing exactly what they're supposed to be doing: surviving.

 …

Continue

Added by Bill Wittenmyer on April 24, 2019 at 4:37am — No Comments

Granting 3 Wishes to Take the Wish Out of Marketing

If given three wishes by a genie to help better support our clients’ goals, I’d ask these three questions:

 

  1. What’s your cost per sale?
  2. What’s your impression share for your name?
  3. How many salespeople do you have?

 

Sure, there are hundreds of questions to ask. Millions of data…

Continue

Added by Jim Flint on April 23, 2019 at 7:47am — No Comments

Spring Market Strength in Fifth Week

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report.

This week’s Market Insights Report…

Continue

Added by Black Book on April 23, 2019 at 7:37am — No Comments

Recall Masters Appoints John Dunning as President

Automotive Recall Solutions Innovator Adds Industry and Technology Leader to its Executive Team

April 23, 2019, Laguna Hills, CA – Recall Masters, Inc., the leading provider of automotive recall news, data, training, and communications, today…

Continue

Added by Dan Beres on April 23, 2019 at 7:30am — No Comments

Prodigy Releases Spanish Version of Its Online Sales Platform for Auto Dealers

SAN FRANCISCO, CA –April 23, 2019-Prodigy, a unique, seamless online to in-store sales platform for automotive dealerships, today announced the release of a Spanish version of its online sales platform. The platform is built organically from the ground up in Spanish, enabling customers to research and shop online on the auto dealer’s site in their native language with proper syntax and grammar, resulting in increased leads and sales…

Continue

Added by Michia Rohrssen on April 23, 2019 at 7:11am — No Comments

How Online Reputation Services Is Became A Major Ranking Factor In SEO

SEO stands for Search Engine Optimization. ORM is known for Online Reputation Management. SEO is usually concerned with obtaining a website to rank better for the product or service-related search terms. ORM is typically concerned with obtaining several websites to rank well for the brand name. Both are subsets of online marketing.

What is Online Reputation Management And Why It Is Important?

ORM impacts search for branded keywords to shape how stakeholders see…

Continue

Added by JDM Web Technologies on April 23, 2019 at 12:20am — No Comments

ADM Blog Topics by Tags

Monthly Archives

2019

2018

2017

2016

2015

2014

2013

2012

2011

2010

2009

2008

2007

1999

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
$USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Top Automotive Marketing Forum Discussions

1. Electric Vehicle is the Future

Posted by Dwayne Jhonson on August 29, 2019

2. Email marketing

Posted by Andrew Qrueed on August 26, 2019

4. 5 Ideas for car dealers FB page

Posted by Kevin Lewis on August 6, 2019

Share the Best Content w/AutoMarketing Community

© 2019   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service