Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report.
This week’s Market Insights Report…Continue
Added by Black Book on April 30, 2019 at 11:19am — No Comments
It’s really easy for a car to get dirty. This is especially true when you’re carrying lots of people in the car. Too often, people wait until the car is a disaster before they clean it out. Instead, focus on making sure that you develop the following habits when it relates to your car. As long as you do that, you’ll be able to maintain an immaculately…Continue
Added by Rachelle Wilber on April 30, 2019 at 7:56am — No Comments
Congressional testimony aside, companies use pixels to track consumer behavior throughout their web journey in order to understand, advertise and monetize.
Facebook and Google tracking don’t stop with…Continue
Added by Jim Flint on April 30, 2019 at 7:56am — No Comments
This is a real question you have to ask yourself if you want to survive the automotive industry. Are you willing to do what it takes to be successful each and every day to not just work a job, but to build a career? There are many people who started in the automotive industry as a crutch until they found a “better” job. Only a small percentage, however, end…Continue
Added by Todd Smith on April 30, 2019 at 7:28am — No Comments
Timonium, MD – April 30, 2019 – Helion Technologies has partnered with the California New Car Dealers Association (CNCDA) to educate dealers on how to comply with the California Consumer Privacy Act (CCPA). The sweeping new privacy law takes effect in January 2020, imposing new data security standards on dealerships located in California, as well as third-party vendors that access and/or store customer data from these dealerships.
Added by Erik Nachbahr, CISSP on April 30, 2019 at 6:25am — No Comments
Is The Luxury Sports Sedan Lease Dead?
For decades, sports cars and luxury sedans dominated the lease market and enjoyed significant marketshare on the Swapalease.com online lease marketplace. New data from the Q1 lease trends report consumer survey shows that domination may be over. When asked what type of lease they would most likely get into next, only 11.2% of consumers listed luxury sports sedans, significantly down from 17.7% a…Continue
Added by John Sternal on April 30, 2019 at 6:15am — No Comments
Purchasing a car opens up a plethora of options for any buyer. While, some look for a brand new ride, others are in search of a value-for-money vehicle. Both of the options are enticing and come with their own set of advantages. The word you must be aware of here is ‘depreciation’. Any car has a depreciation value which comes in play when you…Continue
Added by Autoego on April 30, 2019 at 5:10am — No Comments
Electrifying Classic Cars
When people think about electric cars, sleek, new models loaded with technology usually come to mind. No doubt, these vehicles are incredible feats of engineering. However, there are millions of cars already on the roads, especially classics, and collectors are increasingly converting them to electric.…Continue
Added by Black Book on April 29, 2019 at 7:46am — No Comments
All businesses need good leaders who know what it takes to be profitable, but also how to retain employees who are valuable to the business. Employee retention is key to profitability, as replacing someone takes a significant amount of time and effort. It can also result in lost revenue as the dealership sacrifices the opportunity to connect with and foster…Continue
Added by Dan Beres on April 29, 2019 at 7:24am — No Comments
Mechanics need to purchase a variety of auto parts in order to provide a full range of repair services. It may be possible for a professional to obtain parts at lower prices by starting a corporate account at an auto store near me. Options may also be available for picking up parts in store or arranging for fast, low-cost shipping. Here are a few ways that professionals can lock in the lowest parts prices. You can also do…Continue
Added by Lija Parveen on April 28, 2019 at 7:30am — No Comments
While some damage to your vehicle is purely cosmetic, not all dings and dents can be left alone. Sometimes, vehicle damage that seems superficial can actually hurt the function of the car, cause more costly problems later, and even get you in trouble with the law. Here are a few types of car damage that you need to watch if you want to keep your car…Continue
Added by Anica Oaks on April 26, 2019 at 11:56am — No Comments
It is an unfortunate fact that hundreds of thousands of vehicles are stolen and broken into every single year. If you want to avoid being a victim of one of these crimes, then you need to be proactive about protecting your vehicle. Here are a few simple steps that all drivers can take to safeguard their cars and trucks.…Continue
Added by Anica Oaks on April 25, 2019 at 10:05am — No Comments
While the components of digital retailing have existed within our industry for some time, digital retailing as a concept has not. Indeed, dealers could sell a vehicle entirely online in the past. And many have done so. But they’ve done so by cobbling together a less than perfect experience for the customer involving multiple widgets, phone calls, emails, and…Continue
Added by Michia Rohrssen on April 25, 2019 at 7:36am — No Comments
Like any sales company, dealerships want to get their messaging and advertisements out to as many people as possible. It’s historically been a numbers game: throw as much as you can at a wall and see what sticks.
That is no longer the case.
Customers expect more personal interactions, and targeting the wrong customer is more…Continue
Added by Dean Martin on April 25, 2019 at 7:24am — No Comments
Consumers increasingly use mobile devices to view content online. Study after study cites the fact that mobile devices are on a continued rise as the preferred medium for content. They surpassed desktops not too long ago and will undoubtedly continue to rise in dominance.
Mobile devices are always at hand, can be used almost anywhere, and are…Continue
Added by Timmy D. James on April 25, 2019 at 7:13am — No Comments
Recently I visited with one of the top collegiate quarterback coaches in the nation.
“There’s a saying in football that the further away you get from the ball, the less a part of the team…Continue
Added by Jim Flint on April 25, 2019 at 7:02am — No Comments
Majority of Automotive Brands Maintain Their Prices on New Leases in the Month of April
Wantalease.com, the nation’s first online car lease marketplace for new lease deals, reports the latest update on new lease offerings for the month of April. The majority of brands maintained their prices from March, while Ford increased their prices on a variety of vehicles.
While many manufacturers maintained their prices in…Continue
Added by John Sternal on April 24, 2019 at 6:56am — No Comments
Added by Veronica Dunford on April 24, 2019 at 6:00am — No Comments
Have you ever seen the show "Naked & Afraid?" Two contestants strip down, head into the wild and basically starve for three weeks until someone comes to pick them up. Every time I see the show, I wonder how the contestants can call themselves survivalists when they can't hunt or find a consistent food source.
Then recently, it struck me that the contestants are doing exactly what they're supposed to be doing: surviving.
Added by Bill Wittenmyer on April 24, 2019 at 4:37am — No Comments
Part of owning a vehicle means making sure that everything is running smoothly. If you sense something is going wrong, based on a strange sound from your engine or a leak from the exterior, you need to have an inspection done. However, repair shop costs can be seriously expensive. The good news is that there are car inspections that you can do…Continue
Added by Emma Sturgis on April 23, 2019 at 1:01pm — No Comments