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Featured ADM Member Blog Posts – April 2018 Archive (50)


Media
SEO or PPC; What's More Important?

Just recently, a friend of mine approached me about his dealership site and how they had a consultant (SEO guru), do an SEO analysis of his site.

He was concerned that he may be losing money on keyword selection based on the analysis. As I explained to him there is some confusion out…

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Added by Kelly Kleinman on April 4, 2018 at 8:00am — No Comments

Searching for Service: Tips for a Successful PPC Campaign

When consumers search for vehicle service options in your area, does your dealership’s website appear on the search engine results page (SERP)?

For most dealers, ranking organically for search terms is difficult because their websites are optimized for sales and…

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Added by Scot Eisenfelder on April 4, 2018 at 6:30am — No Comments

Getting High Tech Only Requires Minor Upgrades, Not an Overhaul

Cars are constantly becoming more advanced.

Apple CarPlay, Android Audio, Wi-Fi hotspots, and large digital cluster displays and touchscreens are common. Despite vehicle advances, there’s a thought that the automotive industry…

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Added by CPI Results on April 3, 2018 at 1:00pm — No Comments

Flick Fusion Wins AWA Award for Best Automotive Website Merchandising Software, Presented by PCG Companies

Urbandale, IA—Flick Fusion today announced that its flagship video marketing platform, Smart Flicks, has won a 2018 Automotive Website Award (AWA) for the Best Website Merchandising…

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Added by Timmy D. James on April 3, 2018 at 6:00am — No Comments

CarFax Finds 57 MILLION Cars With Open Recalls! -- INFOGRAPHIC

 

carfax: 57 million vehicles in u.s. have open recalls

Carfax Advantage Dealers Get Free Inventory Monitoring and Open Recall Reports

 

LAS VEGAS –…

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Added by Ralph Paglia on April 2, 2018 at 3:30pm — No Comments

Walmart Can’t Steal Your Car Sales

Walmart is now in the business of selling cars, at least at four stores in Houston, Dallas, Phoenix, and Oklahoma City.

It’s a partnership with CarSaver meant to offer convenience and discounts to car buyers. But with the low expectations for the customer experience at Walmart, there’s still a challenge presented for dealerships.…

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Added by CPI Results on April 2, 2018 at 3:27pm — No Comments

How to Handle Rejection in the Service Department

A service advisor’s role is like that of an athlete – they must perform to a certain standard to keep their job.

Also, a service advisor has hot streaks and droughts, just like most athletes. When a service advisor is…

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Added by CPI Results on April 2, 2018 at 2:12pm — No Comments

BLACK BOOK & FITCH RELEASE 2018 JOINT VEHICLE DEPRECIATION REPORT

Black Book, a division of Hearst Business Media that provides industry-leading used vehicle valuation and residual value forecast solutions, announced today its latest joint vehicle depreciation report with Fitch.

Black Book forecasts an annual…

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Added by Black Book on April 2, 2018 at 10:00am — No Comments

Auto/Mate's Dave Druzynski to Present "How to Spot Liars with Effective Interviews" At Digital Dealer 24

Albany, NY – April 2, 2018​ – Auto/Mate Dealership Systems (http://www.automate.com) announced that Chief People Officer Dave Druzynski will present "…

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Added by Mike Esposito on April 2, 2018 at 7:00am — No Comments

Customer Interaction App Helps Mercedes Benz of North Palm Beach Build Trust and Loyalty with Service Customers

LONG BEACH, Calif.,-- April 2, 2018-- -- myKaarma, software that helps dealerships communicate better with their customers at every stage of the service process, right from check-in through to payment, today announced that Mercedes Benz of…

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Added by Ujj Nath on April 2, 2018 at 6:30am — No Comments

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