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Featured ADM Member Blog Posts – April 2018 Archive (53)

We Have Video Content. Now What? (Part 2) [VIDEO]

Tim James shares why simply having video content isn’t enough in the second video blog in this series.

Added by Timmy D. James on April 30, 2018 at 7:30am — No Comments

Is $7.5 Million Worth a Process Change?

Most dealerships at the very least conduct some form of multi-point inspection and inform the customer about any needed repairs discovered during the inspection. But what happens if those recommendations aren’t properly documented?

 

Well, failing to…

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Added by Ujj Nath on April 30, 2018 at 7:00am — No Comments

Effective Public Relations Begins with Humans

The art of public relations has changed dramatically in recent years and now includes a myriad of services and possibilities.

Today’s consumers are exposed to as many as 10,000 brand messages per day and, to break through this noise barrier, public relations must adjust…

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Added by sara callahan on April 30, 2018 at 6:30am — No Comments

Automotive Event: Fine Cigar Dinner for Dealership and Repair Shop Owners and Managers

Richie Bello Announces Fine Cigar Dinner for Auto Dealers and Repair Shops to be held at Beach Club Estate in New York on May 9, 2018…

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Added by Ralph Paglia on April 30, 2018 at 12:00am — No Comments

Internet Facts and Statistics 2018 [INFOGRAPHIC]

Internet Facts and Statistics

The internet holds a wealth of information, has literally billions of users worldwide, but also contains some really interesting facts and statistics.

For example, half of the U.K.’s population…

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Added by Ralph Paglia on April 29, 2018 at 12:30pm — No Comments

Sales Managers Using These 4 Phrases Hurt Themselves And Their Team

4 Phrases That Hurt A Manager’s Credibility

These phrases might sound harmless, but…

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Added by Ralph Paglia on April 29, 2018 at 10:00am — No Comments

Ralph Recommends Newsletter

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Added by Ralph Paglia on April 28, 2018 at 9:00pm — No Comments

Everyday American Heroes Honored with "Pay it Forward" Sweepstakes from JC Whitney



The "Everything Automotive" Company Honors American Heroes Serving Country and Community with a Sweepstakes Featuring Cash, Prizes, and a Trip to Las Vegas to Pick Up a Custom 2017 Ram Truck

 …

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Added by Crystal Hartwell on April 26, 2018 at 11:30am — No Comments

The Magic Formula for Success

Did you know that the self-improvement industry in the U.S. is a $10 billion market?

That means there are a lot of people out there who are not achieving their goals. Of course, there are also dozens, if not hundreds of self-help gurus taking advantage of this situation and dishing out advice…

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Added by Bill Wittenmyer on April 25, 2018 at 7:30am — No Comments

ELEAD1ONE Releases Free eBook: The Auto Dealer’s Guide to Digital Retailing

Atlanta, GA – April 24, 2018 – ELEAD1ONE today released a free eBook called “The Auto Dealer’s Guide to Digital Retailing.” Designed to be a resource for dealers, the eBook presents an in-depth review of the challenges involved with purchasing a vehicle…

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Added by Bill Wittenmyer on April 24, 2018 at 9:30am — No Comments

Jumpstart Automotive Media Path To Purchase Insights: Consumer Interest Across Trucks, Utilities and Cars, with Emphasis on Refreshes and Launches

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released its monthly shopper interest data, with results showing increased shopper interest in key vehicle refreshes and upcoming launches, as well as pickups, utility vehicles and…

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Added by John Sternal on April 24, 2018 at 8:00am — No Comments

Carvana Teams Up with SpringboardAuto to Offer End-to-End, Hassle-free Car Finance and Purchase Experience

Partnership puts the car buying experience online – from finance to purchase to home delivery

Irvine, Calif. – April 24, 2018 – Carvana (NYSE: CVNA)…

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Added by Crystal Hartwell on April 24, 2018 at 6:30am — 1 Comment

Jumpstart Automotive Media Path To Purchase Insights: Consumer Interest Across Trucks, Utilities and Cars, with Emphasis on Refreshes and Launches

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released its monthly shopper interest data... The results showing increased shopper interest in key vehicle refreshes and…

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Added by John Sternal on April 23, 2018 at 12:00pm — No Comments

4 Steps to Advertising that Converts

Nowadays, the competition for consumer attention is fierce. Many dealers focus on attempting to do a better job than their competition when it comes to ads. But, the truth is, you aren’t only competing with other dealerships, but with every retail business which does digital marketing.

 

Think about…

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Added by Steve White on April 23, 2018 at 6:55am — No Comments

Plugging In: How Electric Vehicles Could Impact Your Service Department

Love him or hate him, Tesla’s Elon Musk is brilliant. As both a businessman and a marketer, he has created a loyal following of brand advocates – some of whom don’t even own the products he sells. There are consumers literally willing to wait years just to purchase a Tesla vehicle. He recently launched a car into…

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Added by Chris Miller on April 23, 2018 at 6:40am — No Comments

SEO: Building The Right Links, The Right Way Still Works!

90 Link Building Strategies to Use in 2018 [Infographic]

Contrary to what you may have been told, links to your dealershiop's various websites are still one of the most effective ways to drive traffic and…

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Added by Ralph Paglia on April 21, 2018 at 2:00pm — No Comments

Social Media Marketing for Car Dealers; Inhouse, Outsource or Hybrid?

The argument for social media as a highly effective automotive marketing tool is not new and I'm certain we don't need to waste energy or bandwidth defending it. The prediction that Facebook will be the most dominant online property of 2018 - even…

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Added by Ralph Paglia on April 21, 2018 at 11:44am — No Comments

Negative Reviews Can be Sales Gold!

Study after study finds that word-of-mouth is the single greatest influencer when it comes to marketing.

Providing a consistently excellent customer experience, then having those customers go out and tell their family and friends about it is the marketer’s holy grail. According to many,…

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Added by sara callahan on April 19, 2018 at 6:30am — 2 Comments

Is Facebook Marketing Still a Valuable Strategy? Absolutely.

Recently Facebook announced that it will stop using data from third-party data aggregators to supplement its own data that it uses for ad targeting. What does this mean for car dealers?

 

Until this announcement, Facebook collected data from three sources which it used to accurately target…

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Added by Scot Eisenfelder on April 18, 2018 at 6:42am — No Comments

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