Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Tim James shares why simply having video content isn’t enough in the second video blog in this series.
Added by Timmy D. James on April 30, 2018 at 7:30am — No Comments
Most dealerships at the very least conduct some form of multi-point inspection and inform the customer about any needed repairs discovered during the inspection. But what happens if those recommendations aren’t properly documented?
Well, failing to…Continue
Added by Ujj Nath on April 30, 2018 at 7:00am — No Comments
The art of public relations has changed dramatically in recent years and now includes a myriad of services and possibilities.
Today’s consumers are exposed to as many as 10,000 brand messages per day and, to break through this noise barrier, public relations must adjust…
Added by sara callahan on April 30, 2018 at 6:30am — No Comments
Added by Ralph Paglia on April 30, 2018 at 12:00am — No Comments
The internet holds a wealth of information, has literally billions of users worldwide, but also contains some really interesting facts and statistics.
For example, half of the U.K.’s population…Continue
Added by Ralph Paglia on April 29, 2018 at 12:30pm — No Comments
Added by Ralph Paglia on April 29, 2018 at 10:00am — No Comments
Added by Ralph Paglia on April 28, 2018 at 9:00pm — No Comments
Added by Crystal Hartwell on April 26, 2018 at 11:30am — No Comments
Did you know that the self-improvement industry in the U.S. is a $10 billion market?
That means there are a lot of people out there who are not achieving their goals. Of course, there are also dozens, if not hundreds of self-help gurus taking advantage of this situation and dishing out advice…
Added by Bill Wittenmyer on April 25, 2018 at 7:30am — No Comments
Atlanta, GA – April 24, 2018 – ELEAD1ONE today released a free eBook called “The Auto Dealer’s Guide to Digital Retailing.” Designed to be a resource for dealers, the eBook presents an in-depth review of the challenges involved with purchasing a vehicle…Continue
Added by Bill Wittenmyer on April 24, 2018 at 9:30am — No Comments
Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released its monthly shopper interest data, with results showing increased shopper interest in key vehicle refreshes and upcoming launches, as well as pickups, utility vehicles and…Continue
Added by John Sternal on April 24, 2018 at 8:00am — No Comments
Irvine, Calif. – April 24, 2018 – Carvana (NYSE: CVNA)…Continue
Added by Ralph Paglia on April 23, 2018 at 6:57pm — No Comments
Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released its monthly shopper interest data... The results showing increased shopper interest in key vehicle refreshes and…Continue
Added by John Sternal on April 23, 2018 at 12:00pm — No Comments
Nowadays, the competition for consumer attention is fierce. Many dealers focus on attempting to do a better job than their competition when it comes to ads. But, the truth is, you aren’t only competing with other dealerships, but with every retail business which does digital marketing.
Think about it. Those consumers you send your messages to aren’t in an…Continue
Added by Steve White on April 23, 2018 at 6:55am — No Comments
Love him or hate him, Tesla’s Elon Musk is brilliant. As both a businessman and a marketer, he has created a loyal following of brand advocates – some of whom don’t even own the products he sells. There are consumers literally willing to wait years just to purchase a Tesla vehicle. He recently launched a car into orbit, which is now on its way to Mars -- the man continues to…Continue
Added by Chris Miller on April 23, 2018 at 6:40am — No Comments
Contrary to what you may have been told, links to your dealershiop's various websites are still one of the most effective ways to drive traffic and…
Added by Ralph Paglia on April 21, 2018 at 2:00pm — No Comments
The argument for social media as a highly effective automotive marketing tool is not new and I'm certain we don't need to waste energy or bandwidth defending it. The prediction that Facebook will be the most dominant online property of 2018 - even more pervasive than Google - should tip you over the edge if you're still…Continue
Added by Ralph Paglia on April 21, 2018 at 11:44am — No Comments
Study after study finds that word-of-mouth is the single greatest influencer when it comes to marketing.
Providing a consistently excellent customer experience, then having those customers go out and tell their family and friends about it is the marketer’s holy grail. According to many,…
Until this announcement, Facebook collected data from three sources which it used to accurately target its users with ads. These sources were:
Added by Scot Eisenfelder on April 18, 2018 at 6:42am — No Comments